Larysa Tyshchenko

Experience

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  "3S" advertising agency

  Oct 2003 - Apr 2006

  New business manager

  Responsibilities:- New business (research and training areas) development- Account management- Project management Main tasks:- creating strategies of company and brands; - creating and realization advertising campaigns; - execution of BTL- activities;- organization of events; - marketing research realization (qualitative – focus-group discussion, deep interviews; quantitative – all over Ukraine);- lead out on a market and accompaniment of the brand; - organization and realization company’s participation in exhibitions, in forums, round-table discussions, conferences, press-briefings;- direct-mail; - work with mass media, media-planning, PR; - work with designers and suppliers;- organization and participation in brain-storms etc. Show less

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  OXS

  Apr 2006 - Jul 2007

  Marketing specialist

  Responsibilities:- Marketing services- Support of sales process- Corporate insight PRMain tasks:- Create marketing strategy for Ukraine market;- Development and execution of marketing plan;- Build marketing budget;- PR-campaigns; - Site development and content’s support- preparation and realization subject seminars, round-table discussions, conferences; - organization of company’s participation in exhibitions, different specialization events, - preparation of marketing material, work with designers and suppliers;- Corporate event organization;- Writing article for corporate magazine, etc. Show less

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  DOMOTEKHNIKA electronic retail

  Jul 2007 - Apr 2008

  Marketing specialist

  Responsibilities:- Managing of work with vendors;- Vendor’s and own promo activities creation and implementation;- Managing of store’s administrators;- Corporate magazine and news paper issue.Main tasks:- Creation of marketing strategy (vendor’s part);- development of marketing plan;- build of marketing budget;- development and execution of vendor’s promo activities;- preparation and realization own promo-activities and events;- issue of corporate publications: “Telenedelya” and “Segodnya”;- preparation internal procedure of department for superstore personnel;- managing of superstores personnel: administrators, marketing managers, directors as for promo implementations;- creation and conduct of trainings for personnel of superstores (marketing and advertising areas) etc.- marketing support of new-opening superstores, etc. Show less

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  Unilever

  Apr 2008 - Nov 2012

  Responsibilities:- Drive skin category business;- Rich brands and total company KPIs (P&L, marketing objectives);- Project management;- Consumers research;- Managing relationship with customers.Main tasks:- creating of the category strategy;- develop long and short term marketing plan;- category sales forecast;- managing of skin category portfolio;- creation of communication channel-mix;- managing of category budgets;- negotiation with customers; - adaptation and implementations of global promo-activities;- creation and execution of local promo activities;- products launch and re-launch;- post-launch evaluations;- managing of category media-plans;- develop digital brand supports;- creation and execution of brand’s PR campaign;- 6Ps brands analysis; - consumer behavior and needs research;- competitors analysis- internal and external data analysis; - work with 3rd part agencies, etc. Show less Responsibilities:- Drive business of AXE and Sunsilk;- Rich brands and total company KPIs (P&L, marketing objectives);- Project management;- Consumers research;- Managing relationship with customers.Main tasks:- creating of brand strategy;- develop long and short term marketing plan;- brand sales forecast;- creation of communication channel-mix;- managing of brand budgets;- negotiation with customers - adaptation and implementations of global promo-activities;- creation and execution of local promo activities;- products launch and re-launch;- post-launch evaluations;- managing of brand media-plans;- develop digital brand supports;- creation and execution of brand’s PR campaign;- 6Ps brand analysis; - competitors analysis- consumer behavior and needs research;- internal and external data analysis; - work with 3rd part agencies, etc. Show less

  • Hair category and Dove manager

    Apr 2012 - Nov 2012

  • Skin Category manager (Dove, AXE, Timotei)

    Apr 2011 - Apr 2012

  • AXE & Sunsilk Brand manager

    Apr 2008 - Apr 2011
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  L'Oréal

  Oct 2012 - Mar 2015

  Responsibilities:1. Development medical products.2. Create and drive Baby category. 3. Rich brands and total company KPIs (P&L, marketing objectives);4. Project management;5. Consumers research;6. Managing relationship with customers.7. Cooperation with Mass Media Main tasks:- creating of the category strategy;- develop long and short term marketing plan;- category sales forecast;- managing of skin category portfolio;- creation of communication channel-mix;- managing of category budgets;- negotiation with customers; - adaptation and implementations of global promo-activities;- creation and execution of local promo activities;- products launch and re-launch;- post-launch evaluations;- managing of category media-plans;- develop digital brand supports;- creation and execution of brand’s PR campaign;- 6Ps brands analysis; - consumer behavior and needs research;- competitors analysis- internal and external data analysis; - work with 3rd part agencies, etc. Show less

  • La Roche-Posay senior product manager

    Apr 2014 - Mar 2015

  • L'Oreal Paris Face Care & Men Expert senior product manager

    Oct 2012 - Apr 2014
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  Beiersdorf

  Apr 2015 - Jan 2020

  Marketing Manager

  Pharmacy department

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  Photostudio Headshot

  Jan 2020 - now

  Founder

  Фотографии для вас и вашего бизнеса!

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  Oriflame Cosmetics

  Nov 2021 - now

  • Global Project Manager

    Jul 2022 - now

  • Project Manager

    Jul 2022 - now

  • Marketing Manager

    Nov 2021 - Jul 2022