Toni Boyadzhiev

Experience

• 

  Bulauto SA

  Oct 1996 - May 1999

  Sales and office manager

  Manager - vehicle tires and oils service:• Responsible for sales in the tires center;• Responsible for the reports, orders, invoices, and in some cases mounting tires;

• 

  Argument ET

  Nov 1999 - Dec 2001

  Broker

  Broker:• Looking for new customers;• Preparing the contracts;

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  Nestle Professional

  Jan 2002 - Aug 2012

  NESTLÉ BULGARIA AD, Sofia, Bulgaria: National Sales Manager Nestlé Professional, reporting directly to Country Business Manager :• Responsible for 100% of the yearly turnover around €7mio. Worked directly with 4 Regional sales managers and 1 Key accounts manager. Indirectly with team of 20 sales representatives and more than 60 ex-van distributor’s sales representatives. In total 85 people;• Responsible for the operational plan, demanding forecast and targets (monthly, quarterly and yearly) of 13 distributors;• Responsible for total trade spend, MOGE’s , organic growth and real internal growth;• Following up on a daily bases target fulfillment on the sales team;• Propose capital investments alone with ROI calculations;• Building up bonus schemes for distributors and the sales team;• Following up distributors payment and execution of targets;• Opening new distributors in the areas with high potential;• Develop, execute and follow up all sales KPIs: Sales and volume execution per group of products (soluble and R&G); Sales performance per region and distributor per month, quarter, year; Overdue follow up; Demanding forecast accuracy;• PDG (progress development plan) discussion for every subordinate twice per year Show less

  • National Sales Manager at NESTLE Professional

    Aug 2005 - Aug 2012

  • Sales Manager Culinary at NESTLE Professional

    Mar 2005 - Aug 2005

  • Regional Sales Manager at NESTLE Professional

    Apr 2004 - Mar 2005

  • Sales representative

    Jan 2002 - Mar 2004
• 

  Nestle S.A.

  Sept 2012 - Sept 2014

  National Key Accounts Manager at NESTLE Bulgaria

  NESTLÉ BULGARIA AD, Sofia, Bulgaria: National/Corporate Key Accounts Manager, reporting to Sales Director:• Responsible for 50% of the company turnover €45mio. Worked directly with 4 Key accounts managers (KAM), 2 Field KAM, Sales controller and Category channel sales development manager. Indirectly with team of 10 supervisors and more that 100 merchandisers. In total 120 people;• Responsible for the yearly negotiations, operational plan, demanding forecast and targets (monthly, quarterly & yearly) of all 10 International customer (Schwarz group, REWE group, METRO Cash & Carry, Carrefour, Delhaize, etc.) for all 7 business units (Beverages, Confectionary, Culinary, Ice Cream, Breakfast cereals, Baby food and Pet care), based on their profile: Hypermarkets, Supermarkets, Discounters, Cash & Carry;• Responsible for total trade spend, MOGE’s , organic growth and real internal growth;• Following up on a daily bases target fulfillment on the sales team;• Following up customer’s payments and execution of targets;• Propose capital investments alone with ROI calculations;• Coordinate and review all promotional activity of promotional plans of all 10 customers;• Develop, execute and follow up all sales KPIs: NNS Sales (Revenue – direct cost); TTS total trade spend per chain, per month, per business unit;  Overdue decreasing on monthly bases vs. plan; Accuracy of implementation of the marketing plan in every chain; Demanding forecast accuracy; Sales concentration per business unit• 2013 growth year over year: 10.8% on NNS (total company was negative);• PDG (progress development plan) discussion for every subordinate twice per year; Show less

• 

  Mobiltel

  Sept 2014 - Nov 2015

  Director Large / Corporate Accounts

  Mobiltel EAD, Sofia, Bulgaria: Director Large/Corporate Accounts, reporting to Director Business Area• Responsible for 53% of the Business Area revenue around €55mio. Worked directly with 3 Zone Managers, 1 Bid Manager & 1 Strategic & Government Manager. Indirectly with 6 Regional Manager and 67 Key accounts managers (KAM). In total 83 people.• Responsible for the yearly negotiations, operational plan & demanding forecast;• Responsible for total trade spend & administrative expenses;• Following up on a daily bases target fulfillment on the sales team & performance vs.LY;• Propose FOC & marketing investments alone with ROI calculations;• Develop, execute and follow up all sales KPIs: Sales of different type of services with different value from them; Binding of whole database(resigning of all contracts); Revenue; New fix lines; Managing the churn (cancelled SIM cards); Customer payments follow up;• Building relationships with key customers;• Build and follow up the whole pipeline of all services for every potential company;• Monitoring external trends and competitors' activity on the market in order to react accordingly Show less

• 

  Auto Kelly Bulgaria Ltd.(part of LKQ group)

  Apr 2016 - Jun 2017

  Commercial Director

  LKQ Corporation is a leading distributor of vehicle products, including replacement parts, components and systems used in the repair and maintenance of vehicles, as well as specialty vehicle products and accessories.Auto Kelly Bulgaria Ltd., Sofia, Bulgaria: Commercial Director, reporting to Managing Director• Responsible for Sales & Marketing in all branches of the company. Managing team of 80 people.• Responsible for the negotiations, operational plan & demanding forecast;• Responsible for total trade spend & administrative expenses;• Following up on a daily bases target fulfillment on the sales team & performance vs.LY;• Propose sales & marketing investments alone with ROI calculations;• Develop, execute and follow up all sales KPIs: Sales of different spare part groups with different value from them; Margin in value & percentage; Customer payments follow up;• Building relationships with key customers;• Build and follow up the whole pipeline of all potential companies (retail shops & garages);• Monitoring external trends and competitors' activity on the market in order to react accordingly Show less

• 

  Nestlé

  Sept 2017 - now

  • National Sales Manager TT

    Jan 2018 - now

  • Commercial Project Manager

    Sept 2017 - Dec 2017