Umair Arain

Experience

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  Indus Commercial & Advertising Agency

  Mar 2015 - May 2015

  Digital Media Intern

  Key Responsibilities included:- Social Media Management- Content Planning- Creative Campaigns- Report WritingProjects:- Berrylicious- De Gravity- Pizzanchi

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  Dubai Islamic Bank Pakistan

  Jun 2015 - Jul 2015

  Intern

  -Responsible for overseeing banking operations-Manage cheque book entries, providing customer service to business clients, assist in account opening process-Work closely with Operations manager-Acquire a working knowledge of products and services offered by branch-Assist in selective sales opportunities-Assist in administration functions

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  Digital Globe Services

  Oct 2015 - Jan 2016

  Sales Executive

  -Pitching and selling packages for main providers in US like cox, Comcast, charter, cableone, media com and many other-Lead representative for managing Comcast sales-Assist customers in their product/service related queries-Worked as part of a team and in cooperation with the client which helped develop my team-working, communication and leadership skills

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  Pfizer

  Jun 2016 - Jul 2016

  Global Procurement Intern

  -Assist in preparation of ADC's ( Assistance Drug Controller Certificate )-Work in correspondence with departmental subordinates on import documents-Assist in processing of selected Purchase Orders while working in integration with planning department-Collaborate in Procurement of material as per plan.-Assist in analysis of quotations from vendors along with evaluation of clearing agents' performace-Report directly to Import/Purchase Manager

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  Daraz

  Oct 2016 - now

  Managed cross-border business(CN>PK) for Daraz Pakistan, managing an assortment of X-Million Products from 3000+ Sellers across multiple categories with an annual GMV of $X-Million- Defined commercial strategies for selected categories from CB, collaborating with key stakeholders and leading joint projects for enhanced market positioning of cross-border business in Pakistan- Increased sell rate of rejected aging products in inventory by 70% in 3 months enhancing Warehouse selling share while also launching flat price -point campaigns to reduce scrap.- Drove a 30% increase in transaction numbers, translating to substantial growth in GMV, Orders, buyers and UVs for CB sellers in Pakistan- Reduced delivery failed packages rate by 35% in 6 months through multiple strategies Show less Led the deployment of Alibaba’s road to Q3 “9.9 / 10.10 / 11.11 & 12.12 Campaigns” for the Myanmar Venture & achieved targets across all sales & traffic KPIs for FY19 & FY2- Managing traffic properties such as homepage, Official Store channel, platform-maintained cross-border stores, Flash sales while also achieving performance targets for visitors, guided orders, guided revenue, CPO, ROI, AOV, new users- Increased overall conversion by 31%, reduced bounce/Exit rate by 42%, and improved user engagement- Managed strategic site redesign to improve brand messaging, engage new users, improve conversion. Show less Working towards optimizing the effectiveness of Marketplace Operations within the largest e-commerce company in Myanmar with assistance from regional ventures in Daraz, Lazada under umbrella of Alibaba GroupHighlightsOptimized seller experience by designing improvements and ensuring critical needs were fed into the product team’s roadmap- Built Content Management team from the ground up & set targets to improve platform content and user experience- Promoted collaboration across Product, Technology, Business, Marketing, Finance, Support, Logistics & Third-Parties to improve seller experience (SXP) Show less Hand-picked by management to relocate to Myanmar and setup marketplace operations for the Venture- Setup Venture Marketplace Operations including: Seller Self-Signup, Seller University, Partner Support Center, Seller Marketing, Seller Communication, & Seller Engagement channels- Defined commercial strategies for selected categories, collaborating with key stakeholders and leading joint projects for enhanced market positioning.- Developed Seller adoption strategy for new campaign management systems- Transitioned >1000 sellers to marketplace dropship, increased seller base by4x and daily order volume by 5x in less than 8 months- Tested, implemented, trained & streamlined new systems over a 2-monthcross-over from Rocket Internet to Alibaba Management- Conducted in-depth research and analysis to inform strategic planning initiatives, contributing to the development of comprehensive business plans.- Collaborated with cross-functional teams to design and implement governance structures for efficient project management. Show less - Liaison between Operational, Commercial and Finance teams to resolve vendor issues.- Maintained response time of 48 hours for over 2500 queries/issues on weekly basis.- Implementation of decision matrix to clarify accountability of losses on 3PL, vendosr and internal operations team to systematize decision making and improve seller experience.- Supervising team of 13 individuals along with team lead working closely with the seller base for resolving the issues and improving seller experience.- Designed & Implemented Seller Support Issue Resolution Training and Decision Manual for the team to standardize processes and formalize decision making.- Work closely with Seller University to train the vendors on how to use Daraz Seller Center system to enhance their business, arrange vendor meetings for Policy & SOP guidance and resolve vendor issues Show less - Setup a new team to resolve seller issues- Lead team of 10 people who work closely with our sellers to improve their operations, identify and resolve their issues- Oversee Seller Support operations for all the vendors in Pakistan as well as work on improving seller relationship management- Delegate tasks related to Investigation of cases for returns, payments and related vendors’ issues- Training & Integrating different departments for system usage- Solving inter-department issues related to vendor while working closely with After-sales, Acquisition, Customer Service, On-boarding, Finance for improving seller operations- Work closely with our logistics/3PL partners like TCS, Leopards, DHL (for international deliveries), Blue-ex, AIG to improve the logistics handling and reducing lead time for pickups, deliveries and returns to vendors. - Work on cleaning the pending RTV stock in the warehouse- Make decisions for outright claims of vendors Show less - Maintaining day to day order fulfillment from vendor- Ensuring order fulfillment in 2 days- Managing stock updates of vendors- Coordinating with third party logistics team and pickup teams regarding pickup and delivery of the orders in SLA time- Planning for drop-shipping transition while maintaining out of stock and lead time- Making cancellation and delay tickets for the customers- Reports creation on daily basis as well as providing visibility regarding strategic vendors' performance Show less

  • Regional Strategy & Planning Manager - DMS (Daraz Marketing Solutions)

    Jun 2022 - now

  • Head of Crossborder

    Jun 2021 - Jun 2022

  • Head of Traffic Operations - Daraz Myanmar

    Oct 2019 - Jul 2021

  • Head of Marketplace Operations - Daraz Myanmar

    Jan 2019 - Feb 2020

  • Project Manager

    Jul 2018 - Dec 2018

  • Assistant Manager - Seller Issue Resolution

    Jan 2018 - Jul 2018

  • Team Lead - Seller Issue Resolution

    Mar 2017 - Dec 2017

  • Key Account Executive

    Oct 2016 - Mar 2017