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Shyam Singh

Shyam Singh

Business Owner

location of Shyam SinghBengaluru, Karnataka, India

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  • Timeline

  • About me

    Growth @ Scapia || Ex-PayU Finance ll Ex- SWIGGY

  • Education

    • Subharti University

      2018 - 2020
      Master of Business Administration - MBA Marketing and finance A

    • NIDM-NATIONAL INSTITUTE OF DIGITAL MARKETING-BANGALORE

      2020 - 2020
      Digital marketing Digital Marketing

  • Experience

    • Gopal Medical Store

      Jan 2013 - Apr 2020
      Business Owner

      Entrepreneurial Experience: Medical Store & ClinicMedical Store Management:- Successfully managed operations at a thriving medical store, overseeing inventory, sales, and customer service.Clinic Establishment:- Initiated and established a fully-equipped clinic adjacent to the store, offering free amenities for doctors' use.Impact on Business:- Strategically aligning the clinic's proximity with the store, experienced a significant increase in sales due to improved foot traffic and enhanced customer convenience. Show less

    • Gopal Agro

      Jan 2016 - Jan 2020
      Business Owner

      Entrepreneurial Experience at Gopal AgroOverview:- Managed Gopal Agro, Involve in construction of Greenhouses, Net houses, Crossell of agriculture product's- Certified in cultivation by the Centre of Excellence for Vegetables Indo-Israel Project and the National Horticulture Institute, Noida.Achievements:1. Award-Winning Excellence: - 1st prize recipient from the CM of Bihar in the 2017 State Cut Flower Growers Exhibition for high-quality, low-pesticide products using innovative techniques.2. Business Growth: - Achieved a 50% sales increase through strategic initiatives.3. Business Management: - Directed day-to-day operations and oversaw the holistic business at Gopal Agro.4.Team Leadership:Effectively managed a team of 24 individuals, overseeing their roles and ensuring productivity and cohesion. Show less

    • NIDM-NATIONAL INSTITUTE OF DIGITAL MARKETING-BANGALORE

      Nov 2020 - Jan 2021
      Digital Marketing Intern

    • Supr Daily by Swiggy

      Feb 2021 - May 2022

      • Digital Marketing Executive

        Apr 2021 - May 2022

      • Digital Marketing Consultant

        Feb 2021 - Apr 2021

    • PayU

      May 2022 - Feb 2024

      Campaign Delivery:1. Scaled monthly campaigns in Loans from <10 to 150+, reaching diverse segments.2. Contributed to a remarkable increase in marketing contribution, from <3% to 25% of disbursals, resulting in 25% monthly incremental Loan disbursement.3. Supported a complex test-and-learn agenda in Xpress Loan.Cost Optimization:- Collaboratively implemented measures, saving ~₹6 L monthly in Xpress Loan expenses.- Initiated cost-saving measures, optimizing WA, IVR integration with CT, and segment segregation for overall financial efficiency.Campaign Performance Optimization:- Conducted detailed click-to-conversion analysis, significantly improving campaign effectiveness.- Contributed in various marketing tests like- A/B testing, CTA testing, links testing, hypothesis testing, content testing, and channel testing, contributing to a remarkable 25% monthly increase in disbursals. Show less

      • Senior Analyst - Marketing

        Apr 2023 - Feb 2024

      • Senior Executive

        May 2022 - Feb 2024

    • Scapia

      Jan 2024 - now
      Growth

      Every traveller’s must have. Get your Scapia Card now! 💳🪪

  • Licenses & Certifications