
Jason Zhu
Market Analyst

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About me
Director, Revenue Management
Education

University of Maryland - Robert H. Smith School of Business
-Bachelors of Science (BS) Mathematics; Management Information SystemsDean’s List

NYU Stern School of Business
-Master of Science - MS Business Analytics
Experience

United Mortgage Plus
Sept 2013 - Jul 2014Market Analyst- Prepared and performed pre-sale analysis, resale analysis and rental analysis of real estate for clients.- Researched on the economic trends such as real estate market, interest rate, average stock market return and used Excel to make complex calculation to compare the expect return.

Marriott International
Sept 2014 - Dec 2015Revenue Analyst- Prepared and audited South China cluster forecast summarizing the performance of 15 properties.- Prepared and submitted official projection, executive summary, competitive assessment, and critique reports. Achieved best forecast accuracy in August and November 2015 across the south China cluster.- Tested and developed new revenue management tools to improve the efficiency of revenue analysis. Quality checked the accuracy of the data, corrected errors and bugs, defined and solved the problems.- Prepared budget plan overview and led the budget process. 收起

Hilton
Jan 2016 - Jul 2020- Managing a portfolio generating $106 million room revenue in 2019 in various brands across GCM and SEA region, including the Conrad Maldives Rangali Island owned by Blackstone. Analyzing data and leading commercial meetings to provide revenue management solutions and leadership to the stakeholders and hotel commercial team. - Conducting research on historical performance and market intelligence of my portfolio and region, providing recommendations on pricing strategy, business mix engineering, contracting and inventory control to improve performance. Preparing budget and official projection for future.- Conducted renovation and repositioning analysis for various assets, including the Blackstone’s 8 millions Conrad Maldives redeveloping project, Hilton Hua Hin Resort’s 5 year renovation plan, and the Hilton Mandalay’s re-brand and renovation project. - Improved Revpar Index & other KPIs significantly after taking over assets my portfolio. Achieved highest market share results with Hilton Hua Hin Resort & Spa, HGI Singapore, and Hilton Changzhou since opening. Nominee of 2018 Circle of Excellence award.- Comparing Hilton assets’ data with the competitors’ data, identifying business risk and opportunities and making key commercial decisions to deliver successful commercial results. - Provided commercial trainings to all general managers and commercial managers for focus service hotels through conference calls. Provided Sell out Efficiency trainings to all director of operations across APAC. Being the champion of training of displacement analysis and RMCC Tool review.- Initiated and involved in multiple RMCC projects including service model classification, organizing corporate responsibility activities, and forecasting improving initiative.- Mentoring new revenue managers, revenue analysts and senior revenue analysts, helping them to learn and grow. Helped 3 revenue analysts & senior revenue analysts be promoted. 收起 - Established and led the group quote process to provide revenue solutions to 10 key hotels across different regions in APAC, including Hilton Sydney, Hilton Fukuoka Sea Hawk, Hilton Singapore, Hilton Shanghai, etc.- Tech audit for key hotels' boarding process and procedures including Hilton Tokyo Bay and Conrad Tokyo.- Built and refined the process of commercial audit to help the transition of non RMCC trading hotels into the RMCC. Piloted the process with Waldorf Astoria Shanghai and Hilton Surfers Paradise.- Developed the opera version rate override tool. Piloted rate override tool with Conrad Maldives and Hilton Sukhumvit Bangkok. Rolled out the tool to all hotels in RMCC APAC.- Initiated and completed multiple RMCC internal projects, such as RMCC league table and sell out efficiency ranking to improve team member recognition. - Led the commercial training function of revenue analysis team. 收起
Cluster Revenue Manager
Apr 2017 - Jul 2020Revenue Analyst
Jan 2016 - Mar 2017

Seazen Holdings Co., Ltd.
Aug 2021 - nowAssistant Director, Revenue Management1. Overseeing and driving topline revenue & GOP performance of a portfolio of Seazen Group’s assets including hotels, service apartments and retreatment center. Reviewing pricing strategies with commercial directors and GMs of each property. Analyzing data to provide revenue management insights and solutions to senior stakeholders. 2. Established revenue management reporting process from zero to one. Developed and implemented daily detail report, weekly business focus meeting pack, monthly forecasting pack and peak night position & pace tool to access efficiency and effectiveness.3. Created policy, guidelines and best practice of revenue management operation. Leading revenue management training and enablement. Recording online training sessions (6 classes, 30 minutes each) for all general managers, commercial directors and revenue managers to take. Giving offline trainings and workshops to the team from time to time.4. Leading the process of budget/forecast/risk & opportunities and managing expectations from the board. Giving budget/forecast guidance of top-line revenue to the commercial leaders and GMs of all properties.5. Being interviewer and key stakeholder of all of the commercial directors and reservation/revenue managers of each property. Providing interview feedback for hiring decisions of commercial directors. Setting monthly and annually revenue related goals to each property and KPIs for commercial directors.6. Reframing commission plan for sales and incentive plan for revenue & reservations to ensure it align with each property’s goal and company’s objective. 7. Building membership platform from zero to one. In charge of the growth of Citilink membership (18,000 enrollment and 7.2 million rev) in 2nd half of 2022. Developing membership dashboard to track membership enrollment progress and league table to improve team recognition. 收起
Licenses & Certifications
- View certificate

New Manager Foundations
LinkedInOct 2019
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