Sameeksha Kathuria

Experience

• 

  Tata Consultancy Services

  Jun 2016 - Oct 2019

  Business Analyst

  𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Trigger Development for Home Insurance: Identified customer requirements for home insurance based on home loan purchase and payment anniversaries, contributing to targeted marketing campaigns.✔ Recapture and Retention Campaign Performance Tracking: Monitored the performance of recapture and retention campaigns on a monthly basis, analyzing key metrics to assess effectiveness and optimize strategies.✔ Market Trends Analysis: Tracked market trends through analysis of applications received, providing valuable insights on customer behavior to inform decision-making.✔ Line of Credit Campaign Performance Trac king: Generated reports on Line of Credit campaigns to evaluate customer response and conversion rates, facilitating informed campaign optimization decisions.✔ Multi-Contact Channel Analysis: Conducted in-depth analysis of multi-channel contact campaigns, calculating incremental lift of different contact channels across various states to enhance campaign effectiveness.✔ Tableau Dashboard Development: Created comprehensive Tableau dashboards with enhanced visualizations and graphs to analyze the performance of multiple campaigns cumulatively, providing actionable insights to stakeholders.✔ Campaign Tracking Optimization: Designed and optimized campaign tracking processes, reviewing and modifying existing codes and process flows to improve efficiency and effectiveness.✔ Continuous Improvement Initiatives: Identified improvement areas within campaign tracking processes, initiating and implementing measures to enhance efficiency and streamline operations. Show less

• 

  EXL

  Nov 2019 - now

  𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Developing and Validating Credit Risk Models: Creating and validating credit risk models, including Probability of Default (PD), Loss Given Default (LGD), and Exposure at Default (EAD), to ensure robust risk assessment for unsecured portfolios like credit cards.✔ Conducting Stress Testing: Performing Comprehensive Capital Analysis and Review (CCAR) and Current Expected Credit Loss (CECL) stress testing to evaluate the resilience of credit portfolios under various economic scenarios.✔ Leading Credit Card Risk Management Initiatives: Directing the development and implementation of risk management strategies for credit card portfolios for banking clients, ensuring alignment with client needs and industry standards.✔ Developing Financial Monitoring Tools: Creating and refining profit and loss monitoring and forecasting tools for comprehensive credit card portfolios and Existing Customer Management campaigns to enhance financial decision-making.✔ Analyzing and Evaluating Financial Performance: Conducting in-depth analysis of decision strategies, performance metrics, and portfolio data to provide actionable insights that influence business outcomes. Evaluating financial performance by comparing actual results with forecasts and recommending optimization actions.✔ Providing Granular Monitoring and Insights: Implementing granular monitoring levels to offer meaningful insights from the analysis of BAU and ad hoc requests from clients, contributing to informed strategic decisions.✔ Guiding and Mentoring Junior Analysts: Leading junior analysts through training sessions, database understanding, and kick-off calls. Delegating daily tasks to optimize team productivity and enhance overall team performance.✔ Engaging in Client Interactions: Actively communicating with multinational banking clients to discuss findings, progress, and strategic recommendations, ensuring high client satisfaction and ongoing collaboration. Show less

  • Manager

    Jan 2022 - now

  • Lead Assistant Manager

    Nov 2019 - Jan 2022