
Safiya Maha
Regional Customer Operations Manager -Northeast Franchise Operations – MTN

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About me
MBA, BA, FIMC, CMC, CMS, FIMS, ACP.
Education

Lagos Business School, Pan-Atlantic University
2019 - 2019Short Course Digital Marketing & From Strategy to Result
University of Sunderland
2008 - 2011Bachelor's degree Business Administration and Management, General
Abubakar Tafawa Balewa University
2004 - 2005PGDM Business Administration and Management, General
University of South Wales
2018 - 2020Master of Business Administration - MBA Business Administration and Management, General
National Open University of Nigeria
2009 - 2011Master of Business Administration - MBA Human Resources Management/Personnel Administration, General
Experience

MTN
Jan 2018 - nowRegional Customer Operations Manager -Northeast Franchise Operations – MTN• Grew regional revenue YOY from N921M to N1.2B, to N1.5B and 1.9B, representing 123%, 138% and 124% growth respectively.• Achieved over 60% of 1.5B revenue during the Covid-19 locked down in 2020• Grew franchise partners’ commission base between 16% to 30% over the previous years.• Achieved over 120% adoption and utilization of MOMO, Ayoba App & MyMTN App, contributing over 40% of divisional target 2021• NPS consistently improved from 77% to 90% and improved quality from 80% to 95% respectively• Boosted employee and stakeholder engagement and achieved a 9/10 ratio• Trained and onboarded over 500 permanent and contract employees across 6 states in the Northeast with Plateau State inclusive.• Acted in a Senior manager capacity-Customer Operations North (Jan-June,2019); I ensured all three sub-regional operations in the capacity enumerated below: Show less

MTN Nigeria
Jan 2018 - nowRegional Customer Operations Manager | Jan 2018 – PresentFinancial KPI:Drive sales of electronic recharge through retail and middle channels and the support of fixed wireless and mobile broadband to homes and organization within assigned territory, powered the adoption and utilization of mobile financial services (Fintech) through retail channels across the northeastern region; conceptualized and implemented plans to improve the sales of enterprise products and support customer user experience on products.Customer KPIEstablished an excellent customer service framework by improving turnaround time for customers at every touchpoint with majorly guest concept and other initiatives. Provided customer service and experience management oversight and leadership to achieve a 10/10 distinct Net Promoter score. Internal Processes KPI• Process and People Monitoring: drive service culture and team empowerment through timely communications.• Franchise Operation Management: Set up brainstorming sessions with partners and teams to effectively manage franchise operations.• Regional Operations: Conducted and actively participated in 1 visit per outlet bi-Weekly to effectively manage regional operations.• QA Compliance: Developed procedures for operations and implemented quality controls.to ensure overall regional QA compliance for all outlets in the region, and mitigate QA indictment on any regional outlet.People (Learning & Growth) KPI:• Explored underutilized capabilities of a team and encouraged their commitment to personal and professional development that leads to the improvement of overall business productivity.• Self & Team Development: Achieved 50% interventions in Direct Reports Personal Development Plan for the year, facilitated at least 2 Knowledge Share sessions monthly.Stakeholders Management KPI:• Providing support for the completion of projects to improve service level.• Managing stakeholder internal collaborations and divisional collaborations for regional operations optimization. Show less
Licenses & Certifications

Accredited Customer service professional
Association of Business Practitioners UK
Fellow of management specialist (F.I.M.S)
The Institute of Management Specialist-United KingdomApr 2022
Certified Management Consultant (CMC, FIRM)
IMC-NigeriaFeb 2022
Languages
- enEnglish
- haHausa
- igIgala
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