Soma Das

Experience

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  MACLEODS PHARMACEUTICALS LTD.

  Mar 2004 - Dec 2005

  Marketing Executive
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  Ingram Micro

  Jan 2006 - Jan 2007

  Associate I-Sales
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  Dr Batra’s Healthcare

  Feb 2007 - Mar 2008

  PRO
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  ITC Limited

  Mar 2008 - Feb 2012

  Associate, Media

  • Coordinate with Media AOR, Outdoor and Digital agencies on proper implementation and execution of media plans. • Preparing Standard Operating Procedure for system processes• Plan Validation and Evaluation of all media plans in terms of planned Reach, GRPs and CPRP benchmarks

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  JSV Innovations

  Feb 2012 - Sept 2012

  Asst Manager- Business Development

  • Plan annual marketing and advertising strategies. Manage all aspects of marketing mix including communication, promotion, and advertising. Drive brand awareness and positioning by understanding and analyzing customers’ needs and industry trends• Work closely with various creative and Ad implementation and execution of advertisements. Do content proofing of all marketing communications including press releases• Vendor Management - Evaluate, recruit, and negotiate with vendors. • Create, track and evaluate internal metrics and reporting to identify marketing performance and effectiveness of campaigns and offers Show less

• 

  Bennett Coleman & Co. Ltd. (The Times of India)

  Aug 2012 - Oct 2014

  Assistant Manager

  • Prospect for new businesses and contribute to the growth and expansion of TOI’s Pharma/OTC vertical in Bangalore. • Manage client’s media requirements and rendering solutions to their marketing challenges from a 360-degree angle, which includes a collective approach of Print, Radio, TV, Online and On ground activations• Sell IPs like Times Literary Carnival, Beat Diabetes to relevant clients. • Create integrated media solutions (ATL & BTL) for clients using network strength to boost engagement with their key opinion leaders and stake holders. • Extensive analysis of TAM & Adex data to develop sales strategies.• Key Achievements: Roped in Ayurwin Pharma to advertise 1st time in English dailies with Bangalore Times and signed Rs 2.20 Cr annual deal with them (Biggest ever deal for TOI Pharma – Bangalore) Show less

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  ABC Consultants

  Nov 2014 - May 2015

  Deputy General Manager - BD (South)

  • Develop new business opportunities by selling web-based recruitment/branding solutions to enterprise & key accounts across south region • Manage end to end sales cycle & after sales support• Respond to RFQ/RFP queries & follow up there after• Retain existing clients & upscale via cross selling

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  Sony Pictures Networks India

  Jun 2015 - Mar 2023

  • Business Development and Client Servicing to generate revenue for the regional channel of SPN– Sony Aath• Competition mapping & analysis using BARC data• Collaborate with internal and external stakeholders to ensure seamless execution of campaigns• Relationship Management with all leading media agencieso Accolades received:  Awarded “Hero of The Quarter” in Q4 FY 21 for the best performance across all SPN network channels  Awarded “SPN X-Sale-Ence” Award in the category – “Revenue Reveler” in FY 21 Awarded “Best Performance Award” for FY 2017 Show less

  • Group Head

    May 2022 - Mar 2023

  • Manager

    Jun 2015 - Apr 2022
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  PVR Limited

  Mar 2023 - Mar 2024

  AVP - Media Sales

  • Strategize and drive consultative selling practice by gathering customer insights and ideate impactful solutions accordingly with multi-channel offerings from PVR INOX• Contribute to the overall growth and profit of PVR INOX Advertisement business by collaborating and expanding the partner ecosystem through continuous market mapping.• Build scale into the business development function and upsell opportunities with coherent solution• Mentor the team and keep them aligned to business goals and vision Show less

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  Signpost India

  Apr 2024 - now

  Vice President - National Enterprise Sales