
Reecha Raj Singh, MBA

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About me
Strategy Consultant | Strategic Sourcing Manager | Program Management | Supply Chain Management | Data Analytics & Visualization
Education

Michigan State University - Eli Broad College of Business
-Bachelor of Arts - BA Logistics, Materials, and Supply Chain ManagementActivities and Societies: Director of Marketing at Student Consulting for Non-Profit Organizations (SCNO) Research Aid at Institute of Public Policy and Social Research (IPPSR)

Northwestern University - Kellogg School of Management
-Master of Business Administration - MBA Marketing & Management ScienceActivities and Societies: Marketing Lead - Kellogg Cares Day Kellogg Consulting Club Courses: Marketing Strategy, C-Suite and Boardroom Dynamics, Digital Marketing Implementation & Strategy, Retail Analytics & Pricing, Customer Analytics & Artificial Intelligence, Advertising Strategy, Marketing Consulting Lab (Nike), Business Strategy, Business Decisions with Big Data, Technology & Innovation Strategy, Strategy & Organization, Strategic Communications in Organizations, Leadership in Organizations, Leadership & Crisis Management, Negotiations Fundamentals, Finance I, Financial… Show more Courses: Marketing Strategy, C-Suite and Boardroom Dynamics, Digital Marketing Implementation & Strategy, Retail Analytics & Pricing, Customer Analytics & Artificial Intelligence, Advertising Strategy, Marketing Consulting Lab (Nike), Business Strategy, Business Decisions with Big Data, Technology & Innovation Strategy, Strategy & Organization, Strategic Communications in Organizations, Leadership in Organizations, Leadership & Crisis Management, Negotiations Fundamentals, Finance I, Financial Reporting & Analysis, Capital Markets. Show less

Hult International Business School
2023 - 2024Master of Science - MS Business AnalyticsActivities and Societies: VP of Event Operations - Hult AI Society, San Francisco Courses: Business Analysis With Structured Data, Data Management & SQL, Python for Data Analysts, Business Challenge: Coding, Computational Data Analytics With Python, Data Visualization, Visualizing & Analyzing Data With R: Methods & Tools, Business Analysis With Unstructured Data, Introduction to Machine Learning & AI
Experience

Unilever
Jun 2011 - Oct 2017Managed procurement operations for packaging materials at Lipton Tea Factory, overseeing an annual spend of €28 million• Led cross-functional spend optimization projects resulting in €2.1 million in savings (7.5% reduction)• Spearheaded Responsible Sourcing initiatives encompassing 95 supplier sites across the MENA region, significantly bolstering compliance standards • Implemented Collaborative Planning, Forecasting and Replenishment methodologies to enhance supply network synchronization, and boost operational efficiency on critical production lines• Negotiated extensive service-level agreements to streamline ways of working between suppliers and internal stakeholders Show less Partnered with stakeholders to establish key requirements to develop a procurement strategy and resilience plan for logistics services including transportation (incl. inbound/ outbound, shuttling, and last-mile delivery) and warehousing services, an annual spend of ~€60 million • Recognized for consistently delivering cost and cash savings targets despite challenging geopolitical, economic, and regulatory conditions within the region • Revamped logistics spending via zero-based budgeting, optimizing resource allocation, uncovering cost efficiencies, and enhancing financial transparency.• Collaborated with internal stakeholders and logistics suppliers to overhaul terms of service, instituting dynamic performance-based capacity allocation resulting in enhanced operational efficiency and cost optimization.• Pivotal in the design and development of the MENA Logistics Control Tower designed to improve operations through initiatives such as reverse logistics, network, load, and fleet optimization. Show less • Directed a comprehensive cost-reduction program, overseeing and tracking the progress of multinational teams against rigorous savings targets, ensuring successful project execution and financial performance.• Championed the implementation of Unilever's Responsible Sourcing program, elevating sustainability, and ethical practices among key regional suppliers.• Conducted rigorous evaluation and onboarding of vendors for Unilever's pioneering Greenfield Capital Expenditure project, setting up the Home and Personal Care Factory in Dubai Industrial Park. Show less Led Category Sales and Operations Planning (S&OP) for select Home and Personal Care categories across the GCC markets and analyzed category performance by SKU to optimize in-network inventory• Enhanced forecast precision utilizing advanced statistical analysis within SAP APO to determine baseline forecast at product level• Led regional S&OP evaluation, measuring process value by comparing baseline demand accuracy against S&OP-influenced outcomes.• Developed a demand forecasting model that synthesizes top-down market analysis with bottom-up sales insights, facilitating a cohesive strategy for precise inventory alignment and successful product launches.• Developed a robust inventory classification system, optimizing management to secure continuous supply and enhance on-shelf availability for key accounts. Show less
Procurement Operations Manager
Apr 2017 - Oct 2017Procurement Manager
Jul 2014 - Sept 2017Procurement Specialist
Dec 2013 - Jun 2014Marketing & Sales Operations Planner
Jun 2011 - Nov 2013

World Food Programme
Oct 2017 - Jul 2018Procurement Consultant• Orchestrated the end-to-end procure-to-pay cycle for food commodities, bolstering international humanitarian efforts.• Conducted food commodity market analysis to support tendering strategies, ensuring cost-effective procurement and optimized bidding processes.• Led rigorous tender operations and maintained stringent coordination with inspection agencies to guarantee adherence to quality, compliance, and delivery standards.

World Food Programme
Apr 2020 - Jul 2020Procurement Consultant• Orchestrated the end-to-end procure-to-pay cycle for food commodities, bolstering international humanitarian efforts.• Conducted food commodity market analysis to support tendering strategies, ensuring cost-effective procurement and optimized bidding processes.• Led rigorous tender operations and maintained stringent coordination with inspection agencies to guarantee adherence to quality, compliance, and delivery standards.
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Samsung GSG (Global Strategy Group)
Sept 2020 - Nov 2021Global StrategistSamsung's Global Strategy Group serves as an incubation center for high-caliber global managers at Samsung Group, Global Strategists are hired into Samsung to enhance the company’s internal strategic advisory capabilities.Key Projects include: Project: Samsung Semiconductor Solutions, Memory Product Strategy for Metaverse• Pioneered a customer-first strategy in product development, ensuring tailor-made solutions through proactive engagement with customers from the initial stages.• Proactively analyzed and anticipated market trends, adapting product strategies to align with evolving technological landscapes, including advancements in user devices and backend infrastructures like data centers and edge computing.Project: Samsung Visual Display Service Business, Growth strategy for smart TV OS• Led a comprehensive, data-centric evaluation to inform strategic decisions between nurturing in-house capabilities and pursuing original equipment manufacturer (OEM) partnerships for growth.Project: Samsung Data Solutions – New business assessment: Healthcare data platform• Constructed a comprehensive financial model to project earnings within South Korea's healthcare technology market, meticulously analyzing the economic impact and data needs of pivotal players, including pharmaceutical giants, clinical trial researchers, healthcare providers, and regulatory bodies. This model took into account the nuanced requirements for healthcare data among these stakeholders, providing a strategic forecast to guide investment and innovation in health tech.Project: Samsung Semiconductor Solutions - Go-to-market strategy (confidential) Show less

Samsung Electronics
Dec 2021 - Nov 2022Senior Strategy Manager - Global Retail Channel ManagementPartnered with stakeholders in strategic subsidiaries to develop and execute a rigorous omnichannel strategy, bolstering revenues generated through Samsung.com • Recipient of the prestigious Samsung CORE award for orchestrating the enhancement of omnichannel operations in Southeast Asia, reducing delivery lead time from an average of 5 days to within 24 hours• Analyzed Net Promoter Scores to identify strategic opportunities to bridge critical gaps such as building Samsung’s 3PL partnership network in EU markets to improve last-mile delivery• Co-authored Global Retail Strategy Playbook for Samsung, guiding the standardization of omnichannel operations across diverse markets. Show less

Hult International Business School
Sept 2023 - nowMasters StudentVP Operations | Hult AI Club, San Francisco Courses include Data Management & SQL, Business Analysis with Structured Data, Python for Data Analysts, Computational Analytics with Python, Data Visualization (Tableau & Power BI), Data Analytics and Visualization with R, Introduction to Machine Learning and AI, Business Analysis with Unstructured Data, Business Modelling and Optimization

Project Management Institute
Feb 2024 - nowStrategic Events Manager
Licenses & Certifications

Certified Professional in Supply Management (CPSM)
ISM-Portland/Vancouver, Inc.Nov 2016- View certificate

Certified ScrumMaster (CSM)
Scrum AllianceJul 2019 
Certified in Production and Inventory Management (CPIM)
APICS Supply Chain CouncilJun 2014
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