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Sivaram U

Sivaram U

Core Committee Member

Followers of Sivaram U1000 followers
location of Sivaram UTirunelveli, Tamil Nadu, India

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  • Timeline

  • About me

    Student of TSM | Core Commitee Member of Admission cell at TSM

  • Education

    • THIAGARAJAR SCHOOL OF MANAGEMENT

      2022 - 2024
      Postgraduate Degree Marketing/Marketing Management, General 7.13/10

      Activities and Societies: Core Committee Member of the Admission Cell at TSM Core Committee Member of Impressions club at TSM Coordinator of Open Mic club at TSM Cultural Secretary of YUKTI'24 1. Conducted D2D sales in Madurai as part of Sales & channel management, for successfully converting residents to customers by selling 24 one-litre packets of Idhayam Mantra groundnut oil and analysing local consumer purchasing behaviour.2. Executed a field project for Nella Rice Bran Oil in Madurai, involving retail mapping and convincing local retailers to purchase samples to build awareness3. Conducted a project on customer expectations for smartphones in Advanced Marketing… Show more 1. Conducted D2D sales in Madurai as part of Sales & channel management, for successfully converting residents to customers by selling 24 one-litre packets of Idhayam Mantra groundnut oil and analysing local consumer purchasing behaviour.2. Executed a field project for Nella Rice Bran Oil in Madurai, involving retail mapping and convincing local retailers to purchase samples to build awareness3. Conducted a project on customer expectations for smartphones in Advanced Marketing Analytics, utilizing Sawtooth Software for conjoint analysis and performing cluster segmentation with SPSS to analyse respondent utilities.4. Developed a performance improvement program for a hyperlocal firm's delivery fleet in a CRM project, using SPSS for cluster segmentation and profiling to incentivize partners.5. Created a B2B marketing plan for the PG-DSBA course, identifying buying centre members, planning marketing activities, and developing a marketing budget for approval from selling centre members. Show less

    • Francis Xavier Engineering College

      2017 - 2021
      Bachelor of Engineering - BE Electrical, Electronics and Communications Engineering 8.2/10

      Activities and Societies: Mime team coordinator Member of TCS IOT club Academic Project:1. A smart water dispenser and level indicator during pandemic situations. Design and implementation of a system that works in real-time to continuously observe the level of water inside a water tank with automatic control and remote monitoring, depending on the NODEMCU subsystem. We have published this project in IEEE publications with the guidance of my UG staffs.

  • Experience

    • THIAGARAJAR SCHOOL OF MANAGEMENT

      Aug 2022 - May 2024
      Core Committee Member

    • Apollo Hospitals

      May 2023 - Jul 2023
      Branding intern

      Internship project:1. Developed a brand commitment scale to measure brand loyalty for Apollo Hospitals, enhancing the effectiveness of our branding activities through targeted surveys, and submitted it as a summer internship project.Internship Responsibilities:1. Managed an internal branding overhaul at Apollo Hospitals as an intern, overseeing vendor coordination and coordinating graphic designers.2. Organized a press conference for the Apollo Health Check on Wheels launch in Madurai and executed media outreach by directly inviting press members for coverage.3. Wrote scripts and created storyboards using Canva for a smoking awareness video published on YouTube as part of a content marketing campaign.4. Pitched and negotiated with influencers in Madurai for promotion videos as part of an influencer marketing campaign.5. Created promotional posters using Canva to raise awareness of hepatology specialists among patients as part of a targeted marketing campaign.6. organized and designed stall layouts, generated leads, and collected data as part of an experiential marketing campaign. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Sivaram U
      Certificate of appreciation from a social organisation Helping hands - a social organisation Jan 2020 Organized and coordinated my team to perform mime in an orphanage to entertain all the children out there. They all thoroughly enjoyed it. It's a great honor for our team
    • Awarded to Sivaram U
      First Prize in Debate FXEC clubs Jul 2019 Delivered valid points in a technical debate conducted by Robotics Club
    • Awarded to Sivaram U
      First prize in Dramatics FXEC clubs Jul 2019 1.We crafted and performed 10-minute MIME in our college Humor club2. Gained experience scrip writing, visualing the scene and delivering the content
    • Awarded to Sivaram U
      First prize in MIMICRY RADIO HUB Jul 2019 Crafted and performed a solo MIMICRY in Radio hub of our college
    • Awarded to Sivaram U
      First prize in Skit FXEC CLUBS Jul 2019 Crafted and Performed a skit with my team in our college Humour club
    • Awarded to Sivaram U
      Third Prize in the event SOUR IT Dr. Sivanthi Aditanar College Of Engineering Feb 2019 Participated with my friend in 19th National level students' Technical Symposium "Sacoesium '19" and won third prize in the event "sour it"
    • Awarded to Sivaram U
      II Prize in Skit FXEC clubs Aug 2018 Scripted and Performed a Skit with my team in our College Humour Club
    • Awarded to Sivaram U
      III prize in Legacy'19 cultural fest Mepco Schlenk Engineering College Aug 2018 1. Managed a group of 10 members. Understood the value of team coordination and gained leadership skills2. Crafted trending 90s vs 2K kids script of that time in fun and engaging manner and ended with a strong women empowerment message.
    • Awarded to Sivaram U
      III Prize in MIMICRY RADIO HUB Jul 2018 Crafted and performed a solo Mimicry in Radio hub organized by team ECORAL's of our department.
    • Awarded to Sivaram U
      Certificate of appreciation from ISRO ISRO In 2019, ISRO associated with our college and arranged an EXPO. There I get a chance to participate in a Debate in front of all the officials of ISRO.
    • Awarded to Sivaram U
      Core Committee memeber - TSM Admission Cell - 1. Team member for organising GDPI and representing TSM as TSM admission ambassadors.2. Gained networking skills, learned professionalism and management skills.3. One year Brand Ambassador for PGDSBA program.
    • Awarded to Sivaram U
      Core Committee memeber - TSM Impressions Club - 1. Won best brand presentation conducted by our marketing club for editing a 3-minute teaser video for a concept brand.2. Learned basic photography skills - ISO, aperture, and shutter speed mechanism.3. Learned low-light photography and sports action photography.4. Edited Management fest promo videos using Davinci Resolve 17. Gained knowledge on speed ramping, audio editing and basic titles and effects
    • Awarded to Sivaram U
      TSM Open Mic Coordinator - 1. Performed 10-15 solo and combo skits, group mime, and standup stage shows.2. Standing ovation from audience of Saito university for best acting skills3. Mimicked popular South Indian actors, demonstrating voice modulation, accent adaptation, and character portrayal.4. Organised six public speaking events.