Anthony Wilkinson

Experience

• 

  Unilever

  Sept 2000 - Feb 2005

  Brand Manager

  Comprehensive classical marketing training programme followed by over 2 years managing a portfolio of brands worth over £50m. Centrally involved in all aspects of the marketing mix from ATL planning, online marketing & national consumer promotions to trading strategy and account specific activation.

• 

  Pasta Reale

  Mar 2005 - May 2008

  National Account Manager

  Managed all aspects of accounts (Dunnes, Musgraves, Superquinn and Budgens) – from Commercial Trading and Marketing, through Product Development, Logistics and Finance.

• 

  Kerry Asia Pacific

  Jun 2008 - Apr 2015

  Brand strategy and business planning for the pan-Asia B2B branded beverages business, take to market overview, new product development and launch activation, fostering distributor relationships, agency management, line management of marketing team. Brand strategy and business planning in a primarily Foodservice B2B role, take to market and communications planning, agency management, line management of marketing team, innovation and pack design, brand tracking. EMEA lead for global brands team. Full P&L management to achieve business targets, brand strategy, communication and media planning, innovation planning and new product development, take to market overview, agency management, line management and coaching of marketing team.

  • Marketing Manager APAC

    Jan 2014 - Apr 2015

  • Marketing Manager EMEA

    Sept 2011 - Dec 2013

  • Marketing Manager Mattessons

    Jun 2008 - Aug 2011
• 

  Pasta King (UK) Limited

  May 2015 - Oct 2020

  • Commercial Director

    Dec 2018 - Oct 2020

  • Head of Marketing

    May 2015 - Dec 2018
• 

  Cabot Learning Federation

  Oct 2020 - now

  Mathematics Teacher