Sara Giron

Experience

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  Gensa Group

  Sept 2018 - Nov 2019

  Digital Designer

  • Introduced and created digital implementations for data reports being displayed within Microsoft Azure projects to enhance the experience of data visualization for Business users, which led to Gensa being the Microsoft Partner of The Year in 2019 with the G3 Catman project, a digital service for retail clients. Some clients we worked for were Pepsi CO, Coca-Cola LATAM, Cargill and CMI Alimentos.• Customized and re-designed new widgets using HTML5, CSS and JavaScript for the company’s data visualization platform to meet every new client’s needs.• Created visual solutions to enhance financial data visualization presented in Tableau or Power BI, including custom covers, templates, infographics, and animations. Show less

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  Cognits

  Nov 2019 - Oct 2021

  UX Designer

  • Designed and improved graphic interfaces of multi-platform projects (web and native apps) for renowned banking corporations across the world as a Lead Designer in conjunction with the client's UX team.• Designed and implement new features within Temenos Banking Solutions to align with each client’s necessities according to their niche market.• Created and tested prototypes for onboarding and money transaction processes, implementing a refined UI Library and improved data visualizations.• Collaborated with engineers, product owners and financial advisors to improve user engagement within diverse e-commerce web applications.• Introduced the utilization of web design platforms such as Webflow to improve timeframes within design project deliveries. Show less

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  AutoWeb, Inc.

  Oct 2021 - Jul 2022

  UI Designer

  • Optimized and improved the end-to-end experience for current advertisers’ layouts, by identifying UX and UI issues and proposing design recommendations which led to a 4.3% increase in lead volume traffic, and a 17% increase in click volume, giving our affiliate network websites an overall increase of 2.1% in retail on wholesale customers looking for new and used vehicles.• Planned and executed conversion rate split testing (A/B and multivariate) road-maps with the marketing department to persistently lift conversion rates.• Developed optimization strategies using both qualitative (content evaluations, UX design principles, site reviews) and quantitative (campaign performance analysis, web analytics tools, user segment exploration) sources.• Assisted tech and marketing team with quality assessments of the final product. Complete QA documentation in preparation for UAT approval. Show less

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  Kungliga Tekniska högskolan

  Sept 2022 - now

  Digital Communications Assistant - International Recruitment Office

  • Assisted and coordinated the re-design of the KTH website for international students to ensure a consistent messaging and brand style for the institution, while providing a better navigation experience for prospective students.• Collected and proofread digital content for Social media platforms and Editorial Website. Assisted in developing and maintaining intranet sites, ensuring up-to-date content for employees and prospective students.• Assisted the Communications team with digital and creative media, editorial content, operations and administration regarding the digital channels used by KTH to communicate with prospective and current students(Instagram, YouTube, Official Website)• Arranged audio and video recordings for the website. Audio, description and subtitles editing for Youtube recordings.• Led and supported Live Webinars for prospective students around Asia, Latin America and Africa with over 300+ participants. Show less

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  Alstom

  Jun 2023 - Sept 2023

  Innovation Consultant

  • Led and managed the Innovation Station project for Alstom, which was aimed at improving railway technology and operational efficiency.• Developed and established innovative strategies to enhance product offerings and operational processes inside Alstom Academy(Learning and Development for Alstom employees).• Conducted market research and analysis to identify emerging trends and opportunities for the railway industry to introduce emerging technologies(such as Mixed Method training) into current company methodologies. Show less

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  Popswap

  Sept 2023 - now

  Product Designer

  • Streamlined and re-designed the application to fit their HXC, bringing a 5.5% growth on Swap and Borrow interactions, 11.2% growth on user retention, and 15.1% increase on Unique downloads.• Directed and designed the Product design strategy and vision for Popswap, ensuring alignment with company goals and user needs.• Conducted quantitative and qualitative analyses on user insights, transforming then into actionable design solutions; and designing wireframes, prototypes, and user flows to deliver to the development team to ensure product market fit.• Organized, designed, and developed E-commerce solutions for the company’s alternate e-business, Popswap Exclusive, a high-end luxury clothing renting system. Show less

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  Volvo Group

  Jan 2024 - Jun 2024

  Master Thesis Student - Learning and Development

  Developed a mobile learning solution, designed to optimize workforce training and enhance organizational learning within the Professional Maintenance area at Volvo Trucks.- Developed and Designed a Learning and Development application using Microsoft Power Apps. - Conducted User Research with over 30 employees across different sites (Brazil, France, USA, Sweden)- Launched, tested and iterated the application with current blue-collar employees at Sweden/Brazil.