
Tsai-Chen, Jennifer Wu
Management Associate

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About me
IESE MBA'24 Candidate | Forté Fellow | Airline | Tourism | E-commerce
Education

Yonsei University 연세대학교
2013 - 2013Educational Abroad Program Foreign Languages and Literatures, General• Korean Intensive Language Level 1• Voluntary Works: Member of Global Angel Club at Yonsei University

IESE Business School
2022 - 2024Master of Business Administration - MBAIESE MBA Candidate• First Year Director and Second Year Leadership Team of Asia Business Club

國立成功大學
2010 - 2014Bachelor of Arts - BA Foreign Languages and Literatures, General• Leadership Activities: Director of Cross-Departmental Christmas Party (2011) - Lobbied corporate sponsors for sponsor and coordinated activities for 300+ attendees from five departments of two universities; Team Leader of Cross-Departmental Orientation Camp (2012) - Planned budget and negotiated with vendors for the best deal for 200+ attendees• Other Activities: National Cheng Kung University Student Anchor - Broadcasted school news; National Cheng Kung University Student Ambassador -… Mostrar más • Leadership Activities: Director of Cross-Departmental Christmas Party (2011) - Lobbied corporate sponsors for sponsor and coordinated activities for 300+ attendees from five departments of two universities; Team Leader of Cross-Departmental Orientation Camp (2012) - Planned budget and negotiated with vendors for the best deal for 200+ attendees• Other Activities: National Cheng Kung University Student Anchor - Broadcasted school news; National Cheng Kung University Student Ambassador - Hosted and ushered at seminars and graduation events Mostrar menos
Experience

TransAsia Airways
Jul 2014 - May 2015Management Associate• Led project planning and management of 2 new flight route openings, strategically designing routes anticipated to be exclusive in Taiwan market• Conducted flight slots and flight permits from foreign civil aviation administrations, achieving 100% correct delivery• Ensured compliance and minimized penalties by documenting flight permit validity, reducing manual check time by 95%

Agoda
May 2015 - May 2016Market Administrator• Negotiated room rates and availability of 130+ hotel partners in Taiwan by delivering presentations about promotion strategies to hotel partners, boosting revenue by an estimated 10% and providing best price in market• Achieved a 100% monthly hotel partner acquisition goal (15 new hotels) by proactively developing new business opportunities through strategic cold calls and visits• Initiated workshops and improved communication to train new hotel partners and address over 20 overbooking cases monthly, reducing operation errors by 90% and ensuring all bookings were effectively managed through teamwork• Elevated online content quality, significantly increasing hotel profile completeness from 60% to 90%, thereby positioning Agoda as a frontrunner among competitors Mostrar menos

Emirates
Jun 2016 - Jun 2022• Strengthened partnerships with 30+ Taiwanese travel agencies through seminars and calls, achieving YoY 8% group revenue share growth by persuading to fly with Emirates• Collaborated closely with revenue optimization team to ensure competitive rate for each group booking quotation, benefiting 30+ travel agencies in Taiwan and 98% of quotations were agreed by agencies• Handled 200+ group bookings per month with customized services 100% correctly delivered, ensuring agency requests were handled accurately before and after departure• Optimized retail revenues by converting 95% of walk-in customer inquiries and requests into Taiwan station revenues through sales of tickets and services such as extra baggage and seat choosing (avg. revenue 45-75k euros per month)• Enhanced workflow by creating various tracking documents and consolidating data for team of 5, preventing to mis-collect group booking deposits and penalties (avg. 1-1.5 million euros per month) Mostrar menos • Increased direct sales of the Taiwan station by 8% through strategic customer service initiatives, driven by goal settings and leveraging strategic insights to influence customer behavior• Enhanced customer satisfaction by accurately interpreting and analyzing service interactions, achieving an 82% satisfaction score and a 90% complaint resolution rate• Analyzed special customer cases and instituted internal updates on weekly basis with team of 4, increasing efficiency of customer service delivery by 30% in terms of time and performance• Promoted membership registration to walk-in customers, convincing 75% of non-members to join loyalty program Mostrar menos
Group Sales
Jan 2018 - Jun 2022Customer Sales and Service Agent
Jun 2016 - Jan 2018

Beder
Jun 2023 - Jan 2023Business StrategyTravel tech company specializing in video content; number of employees 10+• Executed data-driven analysis to design a new monetization model and developed pilot models for direct sales strategies, significantly enhancing Beder's competitive positioning, securing future investments, and improving booking conversion rates for sustainable business growth• Identified and assessed 40+ global service providers, successfully implementing collaborations to broaden the company's portfolio with a focus on optimal pricing strategies in the travel industry Mostrar menos
Licenses & Certifications

Foreign Language Tour Manager
Ministry of Examination R.O.C.(Taiwan)May 2014
Foreign Language Tour Guide
Ministry of Examination R.O.C.(Taiwan)Jun 2013
Entry-Level Python
National Taiwan UniversityJun 2021
Open Water Diver
PADIAug 2023
Entry-Level SQL
National Taiwan UniversityMar 2022
Volunteer Experience
Door-to-door Outreach Volunteer
Issued by Faith for Animals on Nov 2021
Associated with Tsai-Chen, Jennifer WuFundraising Volunteer
Issued by Taiwan Guide Dog Association on Dec 2021
Associated with Tsai-Chen, Jennifer WuVolunteer
Issued by Global Angel Club at Yonsei University on Aug 2013
Associated with Tsai-Chen, Jennifer Wu
Languages
- enEnglish
- chChinese
- taTaiwanese
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