Mohammad Shammaa

Experience

• 

  SOFTTEX CO

  Jan 2006 - Feb 2010

  Head Office Manager

  - General Manager's Assistant.- Business communication with suppliers and customers.- Online Commercial Researching.- Translations, daily reports, documentation & general Relations.- Daily reports. - Logistic Support- Bank affairs and proceeding the payments transfers. - Documentation.

• 

  Al-Hassan Ghazi Ibrahim Shaker Company

  Feb 2010 - Nov 2018

  - Content Management for the digital publications.- Monthly calendar planning and execution aligned with the annual marketing calendar. - Plan web, social media, marketing database, email, and display advertising campaigns.- Design, build and maintain our social media presence.- Measure the performance of all campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend based on the objectives.- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Public Relations and Collaboration with agencies, vendor partners and influencers.- Marketing Support in the corporate activities of the company (Events, Exhibitions, Promotions and Conferences). - Media planning and management: curation, preparation and digital spot buying.- Managing PR & CSR activities. Show less Public Relations Management & Marketing Support: - Directing the official communications with the authorized PR Agencies and ensuring proper PR coverage pertaining to corporate and brand News.- Review & Edit all Press Releases, Editorials and company copy-writing & News before publishing.- Translations of all marketing materials, like the POPs, POS, brochures, catalogues, flyers, signs and products USPs. etc. - Leading the communications with the authorized suppliers, vendors & agencies and briefing them on the corporate marketing projects’ requirements.- Corporate Marketing Operations during the campaigns, promotions and activities. - Monitoring the Competitors Activities, News & Promotions.Social Media platforms Management:- Supervising the Social Media Content with the authorized agencies, in alignment with the annual marketing plan’s calendar and objectives.- Editing the Social Media calendars before publishing on Shaker digital platforms.- Coordination with the in-charge departments to solve the daily online issues. - Handle the Official Website of the company.Display and Merchandising Management: - Strategic Planning with principles for the annual support of the Display Stands and branding materials according to the market needs and business requirements.- Creating Corporate Products Display Guidelines along with the corporate standards.- Leading the Merchandising Teams’ activities and improving their skills.- Enhancing the brand’s presentation in the market.- Display management during events, campaigns, promotions and exhibitions. Show less - Leading the Merchandisers Teams of the company, keeping the products display on the highest level to reflect the number 1 positioning of the company in the market.- Responsible for creating attractive point-of-sale displays & putting the merchandising plans based on creativity, experience and observation.- Market visits to ensure that the displays are as per the guidelines and functional.- Writing & editing the official Press Releases & letters of the company. - Manage the Social Media platforms & the Official Website of the company. - Internal Communication to handle the daily online customer’s issues.- Managing the online call center team and monitoring their activities on daily basis. - Monitoring the competitors’ activities, News & promotions.- Monitor the fans activities and making a black list for the abuse users. On the other hand, make a white list for loyal customers to be used later in awarding program. - Conducting the Product Knowledge training sessions for floor salespersons.- Creative Content of marketing materials. Show less

  • Digital Marketing Manager

    Jul 2017 - Nov 2018

  • Assistant Manager – Marketing Communications

    May 2015 - Jul 2017

  • Merchandising Supervisor & Sales Support

    Jun 2013 - Apr 2015

  • VP Assistant - Sales & Marketing

    Feb 2010 - Jun 2013
• 

  DELTA (DMC)

  Jan 2019 - now

  Leading the Marketing Division of Delta Co (Delta Fitness & Delta Sports). Leading the whole functions of the corporate marketing division and involved in delivering super brand awareness and drive leads for the business development. i.e. building brand strategies, planning implementation, budget management, business development, marketing communications, strategic partnerships, sponsorship activities, digital marketing, influencers, procurement & productions, and events management.

  • Head of Marketing

    Jan 2024 - now

  • Marketing Manager

    Jan 2020 - Jan 2024

  • Marketing Communications Manager

    Jan 2019 - Jan 2020