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Bhuvana Ramakrishnan

Bhuvana Ramakrishnan

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location of Bhuvana RamakrishnanSan Francisco Bay Area

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  • Timeline

  • About me

    Head of Demand Generation – ABM – Global Integrated Campaigns | Driving Growth & Revenue Performance for SaaS Startups & Publicly Traded Companies | Stanford GSB LEAD

  • Education

    • St. Agnes College, Mangalore University

      -
      Bachelors Business Administration and Management

      Certificate of Merit - Managerial Economics, Production and Operations Management, Strategic Management

    • Stanford University Graduate School of Business

      2020 - 2021
      LEAD Executive Business Program

      Activities and Societies: Stanford LEAD is a year-long, 9-course program, growing five leadership competencies: critical analysis, self-awareness, interpersonal acumen, situational awareness and holistic communication. Throughout the program, cohorts collaborate on projects, engage with world-renowned Stanford GSB faculty, Silicon Valley leaders, coaches through live events, discussions, and facilitated feedback. Courses successfully completed: 1. Financing Innovation: The Creation of Value2. Critical Analytical Thinking3. Principled and Purposeful Leadership4. Decision Making5. Strategic Leadership6. Leadership Agility7. Getting (More of) What You Want8. Communicating with Impact9. Persuasion: Principles and Practice

    • Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

      -
      Masters of Arts Management and Marketing communication

  • Experience

    • Milestone Inc

      Feb 2008 - Jun 2010

      • Senior Marketing Manager / Team lead

        Jul 2009 - Jun 2010

      • Search Marketing Specialist

        Feb 2008 - Jun 2009

    • Takara Bio USA, Inc.

      Jun 2010 - Dec 2014

      • Marketing Operations & Integrated Marketing Manager

        Jun 2012 - Dec 2014

      • Digital Marketing Manager

        Jun 2010 - Jun 2012

    • BlueJeans by Verizon

      Jan 2015 - Jan 2017
      Marketing Manager - Global Digital & Web Strategy

      Led global digital, ABM and web marketing initiatives to spur major growth in key segments that ultimately led to the startup’s acquisition by Verizon. Met / exceeded all quarterly pipeline targets, introduced account based marketing practices, reduced CAC by double-digits and significantly boosted website traffic and conversions.

    • Shape Security (Acquired by F5)

      Jan 2017 - Sept 2018
      Senior Manager, Demand Generation & Operations

      Worked cross-functionally with Product Marketing and Sales to develop and execute multiple industry-focused integrated marketing campaigns that led to explosive revenue performance and an acquisition by F5 Network. Created the product portfolio’s demand engine, delivered significant marketing and sales efficiencies, accelerated pipeline growth through events and multi-channel communication strategies, and increased engagement and conversion rates.

    • Yellowbrick Data

      Oct 2018 - Sept 2021

      Built the startup’s 1st marketing organization from the ground up and helped take it to Series C1 . Led ABM campaigns, marketing operations, events and field marketing strategy to grow pipeline by more than double, 5x’d ABM account engagement, built an inbound funnel for multi-million-dollar pipeline growth, and grew share of voice in the market and account engagement..

      • Director of Growth Marketing and Events

        Jan 2020 - Sept 2021

      • Director, Demand Generation & Marketing Operations

        Oct 2018 - Aug 2021

    • Dremio

      Sept 2021 - Apr 2022
      Senior Director, Growth Marketing and Customer Experience

      Rebuilt the Series D startup’s marketing org and headed global integrated marketing campaigns and events to support GTM for a new premium cloud product, which were instrumental in doubling the startup’s valuation in less than 1 year. 3x’d SQMs, facilitated the launch of Dremio Cloud with outsized growth returns, and partnered with BD to conceptualize and deploy a partner marketing strategy to drive brand awareness and opportunity creation. Built and managed a world-class global marketing team and reporting model. Show less

    • Rimini Street

      May 2022 - Apr 2024
      Senior Director, Global Campaigns and Growth Marketing

      Revitalized the company’s marketing org by delivering 93% of pipeline target and 73% YoY growth. Designed and executed refreshed global full-funnel integrated marketing and customer life-cycle content strategies, introduced full automation of marketing nurture flow, and ignited top- and mid-funnel performance. Partnered with global field teams to get high-impact campaigns to market, and guided Sales on campaign initiatives and running quarterly campaign blitzes. Built and managed a high-performing team of campaign managers and marketing specialists. Show less

    • Celona

      Jun 2024 - now
      Head of Demand Generation

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Bhuvana Ramakrishnan
      Quarterly All Star Award - Q3 2015 - Demand generation target for qualified leads - Oct 2015
    • Awarded to Bhuvana Ramakrishnan
      Quarterly All Star Award - Q1 2015 Demand generation target for qualified leads - Apr 2015