Kashif Saleem

Experience

• 

  Shan Foods Private Limited

  Aug 2009 - Dec 2011

  Territory Sales Officer

  Key responsibilities included development and execution of territory sales plans, ensuring availability and visibility, tracking competitive information, Ensure coverage through sales reps, ensure customer & consumer complaints are resolved and reported to regional office for corrective measures, handling stock issues, assuring smooth execution as per FIFO, ensuring availability and visibility and Conducting training & coaching sessions with Sales Reps.

• 

  IIL Group (Candyland, Snackcity & Bisconni)

  Jan 2012 - Dec 2012

  Area sales manager

  Key responsibilities include designing/executing channel sales/marketing strategy on distribution and market level across the Central Punjab. Designing launch / re launch plans with respect to effective retail / wholesale coverage , Designing and implementing SOP for handling distributors to ensure better ROI , doing cost benefit analysis by optimizing promotional sell out, Negotiation with promotional partners, aligning trade marketing and Brand Marketing with best possible option available, keep a vigilant liaison with team on stock deliveries. Develop strategies to avoid rate disparities among different channels. Show less

• 

  Lotte Kolson (Pvt.) Limited

  Feb 2013 - Jun 2016

  Key Accounts Manager

  In this role my responsibilities are to handle business of International Modern Trade, Local Modern Trade, USC, CSD, Food Services and HORECA. I have made and implemented the structure of LMT in the province of Punjab and KPK and working on channel of School Colleges Universities and recreational places.This position is the leader of a selling Team comprised of Area Sales Manager, Territory Sales Officers, and Sales Executives & Order Bookers. As a leader of the team, I am accountable for achieving the sales and profitability goals. My role provides direction and leadership to the field staff while responsible for customer satisfaction and market share within the assigned geography. The scope of the position is Central and North Zone which is the biggest in LOTTE - KOLSON in business value term. Prior to the above, I used to work as ASM and established the route to market strategies and implemented the distribution structure in Lahore. As a resultant I have achieved 23 targets out of 25 targets and was promoted to the position of Key accounts manager.- Promoted as Key Accounts manager in time of two years.- Responsible for Snacks, Biscuits, Pasta & vermicelli category. - Developing Food services Channel in metro cities.- Also, responsible for LMT Business along with Bakery Channel i.e., Gourmet, Doce & Cakes 'n' Bakes- Delivered 29% growth in 2013 over last year and 28% in 2014. Show less

• 

  Hilal Foods (Pvt) Ltd.

  Jun 2016 - Apr 2018

  Sr. Regional Sales Manager

  In this role my responsibilities are to recruit, hire, coach, and develop high performing field-based sales teams. Develop and manage strategic business strategies for Hilal Foods (Pvt.) Ltd. Developed and managed a staff of 5 Area sales Managers and 17 Territory sales officers.Achieved overall Regional Sales quota each year.Coached, mentored key representatives to take on additional responsibilities as “category model" for the region resulting in increased productivity.Created a business-tracking tool that achieved improved accuracy in customer forecasting as well as a heightened understanding of current territory base business and future sales growth.• Achieved the growth of 18% for year 2016-17 and 23% in first ten months of 2017-18• Awarded as best Regional Sales manager for the year 2016-17• Awarded as best manager for highest resource & business partners retention for the year 2016-17 Show less

• 

  ABU DAWOOD (P&G)

  Apr 2018 - May 2021

  Unit Sales Manager

  I was responsible for maximizing our sales team potential, crafting sales plans, and justifying those plans to the upper management. As a Sales Manager, I have to meet customer acquisition and revenue growth targets by keeping our company competitive and innovative. Key high lights of my JD are as follows.- Achieving growth and hitting sales targets by successfully managing the sales team- Designing and implementing a strategic sales plan that expands the company’s customer base and ensures its strong presence.- Managing recruiting, objectives setting, coaching and performance monitoring of sales representatives- Delivered 3 billion in Annual Sales - Developed a framework to improve KPI’s by 11% - Assisted ADP in opportunity Identification.- Lead and Conducted Training sessions with SRs on Sales Fundamentals and Work Life Balance- Launched these SKU’s and topped Charts Pan Pakistan in Sales & Distribution (Always Soft, Mach3 Start, H&S Citrus & Herbal Essence)- Re-Vamped Corporate Plan for GT/Sub-D – Resulting in a 22% increase in customer engagement Pan Pakistan- Helped Tweak Spot Sell Model for ADP – Resulting in overall Increase in GTM.- Developed Merchandizing Strategy with 3rd Party Agency to Ensure BIC Execution in Entire Central District. Show less

• 

  Abudawood Pakistan

  Jun 2021 - now

  Regional Manager (Associate Director) Abu Dawood Pakistan(P&G)

  As a Regional Manager of Supply Chain, I am responsible for overseeing and optimizing the supply chain operations across Punjab, KPK, AJK and GB. My role involves managing a large team of 9 direct reports and overseeing 149 indirect subordinates to ensure efficient and effective supply chain processes. key responsibilities include coordinating and optimizing the movement of goods, maintaining inventory levels, and managing distribution logistics without compromising execution and customer services.- Manages supply chain processes, inventory management, transportation, and distribution to ensure smooth operations and timely product delivery.- Manage and coach a team of 9 direct reports, giving direction and support to ensure they meet their individual and team objectives.- Oversee the operations of nine warehouses spread across different regions, ensuring effective inventory management, efficient use of available space, and adherence to safety and quality requirements.- Supervise fleet vehicles used for transportation, monitoring their maintenance, fuel efficiency, and adherence to delivery schedules.- Continuously evaluate and enhance supply chain processes, identifying areas for improvement, and implementing efficient strategies to reduce costs and increase productivity.- Collaborate with suppliers and vendors to negotiate contracts, monitor performance, and establish strong relationships to ensure a reliable supply of materials and products.- Identify potential risks in the supply chain and develop contingency plans to minimize disruptions to operations.- Ensure compliance with relevant laws, regulations, and industry standards pertaining to supply chain management and logistics.- Prepare regular reports and present key performance indicators (KPIs) to senior management, highlighting achievements, challenges, and improvement opportunities. Show less