Kristaps Kalnins

Experience

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  Omnicom Media Group

  Apr 2012 - Sept 2014

  My role involved research, analysis, and collaboration with cross-functional teams to ensure impactful media tactics and plans. I leveraged data-driven insights to maximize ROI and enhance brand visibility across digital platforms for our clients.My responsibilities as Digital Strategist:- Conducting market research to identify target audiences and select appropriate online media channels and tactics.- Developing and executing comprehensive media plans, including budgeting, scheduling, and ad placement strategies.- Analyzing campaign performance metrics and adjusting media plans to optimize results and meet client goals.- Collaborating with creative, account management, technical team, and media partners to ensure alignment and effective campaign execution.- Preparing detailed reports and presentations on campaign performance and insights for clients and internal stakeholders.Clients I've worked with: Bite, Aldaris, Nordea, Citadele, Tallink, IF, Lattelecom, Rimi, McDonalds and others. Show less

  • Digital Strategist

    Mar 2014 - Sept 2014

  • Media Planner DIGITAL

    Apr 2012 - Mar 2014
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  Civitta

  Oct 2014 - Dec 2014

  Analyst

  During my time with Civitta, I had the opportunity to improve my knowledge and skills in business consulting. Together with senior specialists, I worked on analyzing marketing opportunities and challenges for Zemgale Planning Region. My responsibilities as Analyst:- Auditing clients’ marketing activities, resources, and capabilities.- Researching, analyzing and presenting relevant marketing trends for governmental structures.- Developing and presenting potential tools, resources and activities needed to fulfill client needs, considering client specifics. Show less

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  Inspired eCommerce

  Dec 2014 - Nov 2018

  After the departure of the previous Managing Director of the company, I was trusted to step into this role by the company owners. My main goals were to ensure smooth transition in several key areas – team, client relationships, and revenue. During the time I managed the company, we continued our growth and expansion in the market, while avoiding significant client and personnel changes. During H2 2018, the company also went through restructuring and rebranding, which I was responsible for.My responsibilities as Managing Director:- Facilitating and overseeing the transition period during the change of company’s leadership.- Auditing and improving several key existing areas – team, budgeting, offering, agreements, and vendors.- Improving team relationships by active and open mentorship and communication.- Taking charge of leading the company towards its next milestones, ensuring client portfolio growth and diversification.- Overseeing daily operations of the company, including finances and team.- Hiring, managing, and leading a team of more than 15 marketing professionals, ensuring the best client service. Show less I joined Inspired eCommerce as Project Director for Baltic clients, responsible for delivering the best full spectrum marketing services for clients across Baltic states and managing a team of specialists to deliver both awareness and sales results by data-driven insights.My responsibilities as Project Director:- Pan-Baltic client management, acting as primary point of contact, fostering relationships and addressing their needs and concerns.- Client service, strategy development and implementation, result analysis, and audit.- Team supervision and management, to ensure timely and successful execution of campaigns across various channels.- Conducting market research to identify the emerging trends and opportunities for clients to enhance their digital presence.- Identifying opportunities for upselling additional services and upgrading existing agency offering, contributing to revenue growth.Clients I’ve worked with: Credit24, L'Oreal, BTA, Tele2, Latvijas Loto, Douglas, Tilde and others. Show less

  • Managing Director

    May 2017 - Nov 2018

  • Project Director

    Dec 2014 - May 2017
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  Frank by Inspired

  Dec 2018 - now

  Together with a new leadership and ownership team, we are growing Frank to become a market leader in the field of digital marketing. After managing Frank for 4 years, I’ve stepped into a strategic partner role, through which I’m supporting Frank and its team across a wide array of challenges such as client acquisition, business strategy, and digital marketing consulting.My responsibilities as a part-time strategic partner:- Identifying new business opportunities and partnerships for the agency.- Monitoring industry trends and competitor activities to stay ahead of the competition.- Acting as a liaison between the agency and clients to ensure effective communication and project delivery when necessary.- Participating in agency meetings and contributing to the development of new business.- Identifying areas for improvement in the agency’s strategies and suggesting solutions. Show less As Managing Director, the core of my daily responsibilities consisted of leading the way for our business by developing innovative offers for our clients and managing a team of more than 15 marketing professionals and several partners. During my time with Frank, we established ourselves as one of the leading marketing agencies with a focus on digital in Baltics. Our sales grew by over 1 million euros per year with positive EBITDA.My responsibilities as Managing Director:- Overseeing daily operations and development of the company.- Hiring, managing, and leading a team of marketing professionals, providing guidance and performance feedback.- Analyzing market trends and competitor activities to identify new business opportunities and offering.- Developing and maintaining relationships with clients, in multiple cases working hands-on with developing and implementing their marketing strategies.- Allocating and managing budgets, resources, and investments.- Developing and implementing both internal and external processes to drive growth.- Negotiating contracts with vendors and clients, ensuring favorable terms.- Fostering a culture of learning and innovation within the company.Clients I’ve worked with: Tele2, BTA, Credit24, Latvenergo and others. Show less

  • Strategic Partner

    Mar 2022 - now

  • Managing Director

    Dec 2018 - Mar 2022
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  MashaMedia

  Apr 2022 - May 2024

  Chief Commercial Officer (CCO)

  MashaMedia is an affiliate marketing company based in Tallinn with a global footprint. MashaMedia generates leads and digital sales that drive high-value customer acquisition. In my role as CCO, my goal was to provide our customers with the best experience and business growth possibilities by using intent and inbound marketing. During my time with MashaMedia, I helped the business enter 7 new markets and increase sales by more than 3 times.My core responsibilities:- Developing and implementing strategies to drive revenue growth.- Identifying new business opportunities and partnerships.- Building and maintaining relationships with media and marketing partners.- Overseeing the development and execution of marketing campaigns.- Building, managing and motivating team of 5+ marketing specialists.- Collaborating with other departments (HR, Sales, Tech) to ensure the company’s goals and objectives are met.- Analyzing data and metrics to measure the success of commercial strategies and adjust.- Monitoring market trends to stay ahead of the competition. Show less

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  Coold

  Jul 2022 - now

  Founder

  Coold is a business and marketing consulting company that strives to achieve business growth for our clients. By defining challenges and creating clear, understandable roadmap for SME growth and go-to-market strategies, Coold provides efficient and thorough solutions customized for your business. Currently Coold operates on a project basis with a short list of clients.I help my clients with:- Developing and implementing marketing strategies to increase brand awareness and sales.- Conducting market research to identify trends and target audiences.- Creating and organizing digital marketing campaigns, including social media, email marketing, SEO, paid ads, and others.- Developing and managing relationships with key stakeholders, including clients, partners, and vendors.- Creating and analyzing metrics to measure the effectiveness of marketing efforts.- Collaborating with cross-functional teams, including sales, development, and design.- Identifying and exploring new business opportunities for growth.Clients I’ve worked with: EZY Gaming, Affire.ai, Grizzly Riga, and others. Show less

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  Kilo Health

  Oct 2024 - Jan 2025

  Head of Partnerships

  • Track and manage budgets for major media partners• Negotiate terms and agreements to optimize media spend and return on investment• Maintain strong relationships with media partners, including agencies, vendors, and industry stakeholders• Establish and nurture strategic partnerships with media agencies• Build relationships with competing and complementary businesses in the context of media partnerships• Identify new opportunities for collaboration to enhance the company’s media strategy and market positioning.• Represent the company at industry conferences, events, and meetings with key partners• Serve as the face of the company in high-profile partnership discussions and negotiations. Show less