
Michael Church Carson, MMA
Hockey Instructor

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About me
Digital Strategy and Analytics Senior Consultant specializing in Digital Transformation | Data Science | Data Viz | Python | R | SQL | Power BI | Bloomberg (BMC/ESG) Certified
Education

Malvern Collegiate Institute
2011 - 2015High School DiplomaGraduated as an Ontario Scholar, Class Valedictorian

University of Toronto School of Continuing Studies
2020 - 2020Course - Foundations of Project Management Project Management 90
McGill University
2021 - 2022Master of Management in Analytics Business Analytics | Entrance Scholarship, Director's Award, & McGill MMA Excellence Graduate AwardActivities and Societies: Desautels Graduate Hockey Team; Thinkr - Pro-bono consulting for non-profit organizations; McGill Case Competition Association; Desautels Graduate Consulting Club (DGCC) The MMA program prepares students to address the growing need of organizations (for profit, non-profit, and governmental) for data driven decision making that using both business acumen and technical skills. To this end, the curriculum strikes a balance between advanced statistics, technology (programming), and business strategy.

McGill University
2015 - 2019Bachelor of Arts - BA Joint Honours Economics and History, Minor Political Science 3.5/4.0Research Group on Constitutional Studies - 2017/19Nominated for best Undergraduate British History Thesis (Howard Weinroth Memorial Essay Prize) - 2019Art Undergraduate Research Internship Award Recipient -2018McGill Nordic Ski Team Co-Captain - 2016/17
Experience

Hockey Fundementals Camp
Mar 2014 - Aug 2018Hockey InstructorI taught children ages 4-15 the basics of skating and playing hockey, and lead team of 4-5 instructors

Beaches Community Soccer League (players ages 4-16)
May 2015 - Aug 2018Field ManagerI set up the fields for the BCSL, and provided instructions and assistance to referees, parents, and players.

McGill University
Apr 2018 - Apr 2019Research Assistant for Professor of Political Theory, Jacob T. Levy I received an Arts Undergraduate Research Award from McGill's Faculty of Arts. This grant allowed me to conduct health policy research under the supervision of Dr. Erin Strumpf in the Department of Economics and Epidemiology.
Research Assistant
Jan 2018 - Apr 2019Summer Research Assistant
Apr 2018 - Aug 2018

University of Toronto
May 2019 - Aug 2019Research AssistantPart-time R.A. at the North American Observatory on Health Systems and Policies at the Institute of Health Policy, Management and Evaluation, University of Toronto.

Health Canada | Santé Canada
Sept 2019 - Jun 2021Policy AnalystCo-winner of the Strategic Policy Branch’s Award for Contributing the Health of Canadians – Virtual Care Category

Air Transat
Oct 2021 - May 2022Lead Analytics Consultant - Capstone Academic Consulting ProjectLead Consultant and Data Analyst on a team of six Master of Management in Analytics (MMA) students.• Building centralized digital marketing performance dashboards and predictive marketing models to reduce marketing costs and increase organizational efficiency.• Planning to increase ROI (ROAS) and enable data-driven decision making in Air Transat’s marketing department by leveraging the insights from Google Analytics KPIs and marketing mix models.• Technical tools and skills: SQL, Python, Power BI, RFM Clustering, and Random Forest Algorithm. Show less

Aberdeen Advisors
Jul 2022 - now• Providing technical consulting services for large healthcare and financial services companies, helping with requirements gathering, process analysis, and developing analytics products.• Extensive experience conducting project discovery/planning sessions with clients and presenting final results to audiences ranging up to C-suite executives.
Digital Strategy and Analytics Senior Consultant
Apr 2023 - nowDigital Strategy and Analytics Consultant
Jul 2022 - Apr 2023

McGill University - Desautels Faculty of Management
Nov 2022 - nowData Science ResearcherInvestigating the effect of Japan’s “online insults” law by analyzing online content with toxicity detections models and exploring the viability of using machine learning models to mitigate biases when triaging patients.
Licenses & Certifications
- View certificate

Bloomberg Market Concepts (BMC) Certification
Bloomberg LPOct 2022 - View certificate

Hands On Essentials - Data Warehouse
SnowflakeFeb 2023 - View certificate

Bloomberg for Education Certificate - Environmental Social Governance (ESG)
Bloomberg LPNov 2022 - View certificate

Alteryx Machine Learning Fundamentals
AlteryxMar 2023 - View certificate

The Data Science Playbook for Private Equity and Venture Capital
LinkedInNov 2023 - View certificate

Attention Mechanism
GoogleAug 2023 - View certificate

Transformer Models and BERT Model
GoogleMay 2023 - View certificate

Advanced SQL for Data Scientists
LinkedInNov 2023 - View certificate

Encoder-Decoder Architecture
GoogleAug 2023 - View certificate

Google Analytics Certification
GoogleJan 2023
Honors & Awards
- Awarded to Michael Church Carson, MMAMcGill MMA Excellence Graduate Award - Third Place McGill University Jun 2022 The Master of Management in Analytics is a rigorous twelve-month program covering a wide array of disciplines like Data Management, Statistical Modeling, UI/UX and Business Application. This award is granted based on the following criteria by the Master's Program Office of the Desautels Faculty of Management:• Strong Academic Performance• High In-Class Contribution & Leadership• Strong Potential for Industry Leadership
- Awarded to Michael Church Carson, MMADirector’s Award - Master of Management in Analytics McGill University, Desautels Faculty of Management Sep 2021
- Awarded to Michael Church Carson, MMAEntrance Scholarship - Master of Management in Analytics McGill University, Desautels Faculty of Management Sep 2021
- Awarded to Michael Church Carson, MMAStrategic Policy Branch’s Award for Contributing the Health of Canadians – Virtual Care Category Health Canada Jun 2021 Awarded to a team of policy analysts who contributed to the policy work behind the Government of Canada's $240.5 million investment in pan-Canadian virtual care in response to the COVID-19 pandemic.
- Awarded to Michael Church Carson, MMAResearch Group on Constitutional Studies (RGCS) Student Fellow Research Group on Constitutional Studies (RGCS), Department of Political Science, McGill University Sep 2017 As a recipient of this award, I participated in a weekly reading group with other the student fellows for my last 4 semesters at McGill.
- Awarded to Michael Church Carson, MMAClass Valedictorian Malvern Collegiate Institute Jun 2015
Volunteer Experience
MCCA Executive Team - MMA Representative
Issued by McGill Case Competition Association (MCCA) on Jan 2022
Associated with Michael Church Carson, MMAConsultant for Montreal Aviation Museum
Issued by Thinkr Consulting on Oct 2021
Associated with Michael Church Carson, MMAConstituency Office Intern
Issued by Toronto City Hall on May 2017
Associated with Michael Church Carson, MMAOffice Assistant
Issued by Consituency Office of MP Nathaniel Erskine-Smith on May 2017
Associated with Michael Church Carson, MMAEnglish Tutor
Issued by ELIMU Pamoja Online Tutoring Program on May 2017
Associated with Michael Church Carson, MMA
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