Sidharth Shukla

Experience

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  Times of India

  Apr 2005 - May 2006

  Account Manager - Sales

  Part of the initial start up team responsible for product awareness, business development and sales for Timesjobs in Noida and surrounding regions as well as definition and execution of business processes in that area.Integration of offline with online products to create integrated offerings for customers.Direct accountability towards driving increased market penetration for Timesjobs as well as revenue.

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  The Indian Express

  Jan 2006 - Jan 2007

  Sr. Ex. Marketing

  Part of the marketing team responsible for all digital assets for the Indian Express group. Creation of online inventory packages and other productsAsset development and enhancementsBusiness development and sales

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  Tyroo (Quasar)

  May 2007 - Sept 2008

  Manager - Publisher Network

  Responsible and looking after overall inventory acquisition , management and development in both the Indian and the international markets on multiple business models.Strategic Alliances on the national as well as the global front.Creation of knowledge base and market intelligence , consequently used towards product and technology development.Media planning, ad inventory distribution , network development and packaging.

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  MRM | McCann Worldgroup

  Sept 2008 - Jul 2015

  As the National Head for Digital I was responsible for managing and growing all existing accounts, from both a financial and a relationship perspective across all our offices. As part of the core strategy & planning team in India , I was extensively involved and responsible for new business acquisition, developing and executing special projects , growing the digital intellect within the organization and working with international teams across the globe with respect to collaborating and working on international clients or supporting them from the perspective of local business and digital strategies all of which at the end of the day impact and contribute to bottom line growth. Be it media planning, search , social , mobile, Digital Asset development or pure strategy creation the works spans the entire domain.With many of our client relationships extending beyond the digital domain , over the years one has been involved in the development of communication , messaging , media plans extending to the ATL domain as well , be it a 360 degree campaign or specifically aligned towards a singular advertising medium.With CRM being the founding DNA for the company , one had the unique opportunity to work and see clients and campaigns through all the way to the commencement and sustenance of loyalty and reward driven CRM programs from a long term perspective , taken and transformed tradition CRM programs to run digitally and during the course of this extensively involved in development of CRM engines, proprietary tools and softwares.A broth of administrative responsibilities came with the role be it hiring , team building , audit and selection of softwares & tools , vendor and partner management…. Show less

  • National Head - Digital

    Sept 2008 - Jul 2015

  • Sr. Project Manager

    Sept 2008 - Jan 2010
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  Cheil India | Samsung

  May 2015 - Nov 2016

  Head : Digital Strategy & Social Media

  Lead Digital Planning and Social media in all aspects of the respective departments including hiring and training. Develop best practices , evolve digital footprints & ecosystems and create operational excellence across all accounts.Drive digitization for Cheil and Samsung across verticals and business operations - research, product development, data and insights, analytics, technology deployment, automation.Drive integrated planning for the agency by working closely with brand planners and leading integrated planning on projects and launches for Samsung. Note 5, S6 Edge, S7, J Series, Wearables to name a few.Drive new business acquisition for the agency - won various mandates and/or AOR status with Adidas, HCL Healthcare, Bata, UC Web, Inshorts , Logitech ,Grants , Nat Geo during tenure.Drive agency thought leadership & client understanding and expertise by conducting workshops and training sessions on an ongoing basis, across departments. Show less

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  Ogilvy

  Oct 2016 - Mar 2020

  Head OgilvyOne North & Chief Digital Officer Ogilvy & Mather : India

  Responsible for all aspects of the branch reporting directly to Mumbai and the regional HQ based in Singapore. Primary focus was reversal of ongoing revenue loss , attrition and develop integrated working models within the network in India.Turned Revenue positive by double digit figures by the end of year one and achieved a less than 5% attrition rate Restructured the branch and introduced and established new practices such as Social PR, Social CRM, Integrated Planning, Influencer Management etc. This also percolated to other support departments such as finance, vendor management etc.Won a portfolio of large businesses & projects which included the likes of Canon , Taco bell , WaterAid , Ayushman Bharat , Plan India , Uber , ICC World Cup 2019; in addition to continuing to strengthen relationships with existing clients such as American Express, Honda Cars, British Airways , BMW , Spencer's retail to name a few. Post the global restructuring of Ogilvy into One Ogilvy in 2017, I was in addition given the responsibility as the digital lead for North India and consequently was elevated to Chief Digital Officer for Ogilvy in India. I also led the Google - Ogilvy relationship in India which serves to provide exclusive information and insights for our work and clients. Show less

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  ABHI ( Action for Barrier Free Handicapped Intergration)

  Apr 2020 - Aug 2021

  Member Board Of Directors
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  MRM

  Aug 2021 - Apr 2023

  Vice President & Branch Head
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  .

  May 2023 - now

  Independent Marketing, Communication and Branding Consultant

  Helping Agencies and Brands with Integrated / Digital Led Marketing, Branding , Strategy and Digital Transformation.