Hammad Hussain

Experience

• 

  Jubilee Life Insurance Company Ltd.

  Jul 2012 - Aug 2012

  Internee

  • Integration of life insurance mathematics, probability models and statistical distributions for premium pricing.• Responsible for the underwriting and pricing of Group Health Pricing existing & new Clients.• Keeping record of Files of new Group Health & Life Proposals.

• 

  Sidat Hyder Morshed Associates

  Jun 2013 - Jul 2013

  Internee

  • Worked on Actuarial Valuation and reserving of Retirement Benefit Schemes , life and Non-life of various National and International clients.• Prepared valuation report of Retirement Benefit Schemes (Gratuity) for national and international clients as per the guidelines of IAS-19.• Followed in IAS 19, especially in disclosure issue of items like past services cost, transitional liability, curtailments etc.

• 

  Johnson & Johnson

  Mar 2014 - Nov 2015

  Marketing & Finance Coordinator

  - Responsible for sales automation process working closely with the national distributor.- Analyze the demand & assist operations in preparing a monthly forecast for supply chain & production planning.- Reviews actual sales against budgeted performances and prepares reports explaining budget deviations.- Developed a BI reporting system on a micro level to analyze brand position against the competition and identified potential areas of improvement.- Provided IMS analysis based on the BI metrics developed to effectively reshape the sales strategies in specific areas.Accomplishments:- Conducted market research and competitive analysis, supporting the development of targeted marketing strategies that resulted in a 15% growth in brand awareness.- Created a comprehensive IMS reporting dashboard that supported product managers and business unit heads to understand brand position at a brick level. Show less

• 

  Digital Dice

  Jan 2016 - Aug 2022

  - Designed and executed business development campaigns that resulted in 15% increase in conversions and overall increase of lead generation by ~40% - Responsible for critical analysis of existing clients' current marketing strategy, providing a comprehensive roadmap based on market research to deliver tailored digital marketing solutions.- Negotiated retainer deals with clients and vendors ensuring business development and profitability considering both direct and indirect cost modules.- Initiated more inclusive leadership communication meetings to cultivate and sustain a high degree of cross-functional collaboration and coordination.- Successfully maintained healthy supplier relationships through a strong network and communication to meet clients' needs.- Prepared and implemented comprehensive business plans to facilitate achievements by planning cost-effective operations and market development activities.Accomplishments:- Led a team to achieve a 30% increase in annual revenue by optimizing client account strategies and expanding service offerings.- Secured and maintained high-value accounts, contributing to a 25% growth in the agency's client base over two years. Drove a 40% increase in client engagement by leveraging data analytics to provide actionable insights and optimize marketing strategies. Show less - Responsible for developing effective marketing and advertising strategies/campaigns. - Communicated daily with clients and proposed directives regarding their brand positioning. Came up with new strategies based on market research and analysis to ensure brand development across the respective segments.- Engage and acquire new clients by engaging in outreach, initiating dialogue, and providing information regarding our advertising services.- Retain existing clients through strategic service, excellent results, and consistently successful advertising campaigns.- Supervised all marketing initiatives, including online and in-store campaigns, to ensure compliance with company policy and client direction.Accomplishment:- Grew client portfolio by 25% through strategic account management and targeted acquisition efforts. - Achieved a 20% increase in client retention by developing personalized marketing strategies and maintaining strong client relationships.- Implemented CRM tools and processes that enhanced account tracking and reporting, leading to a 10% increase in operational efficiency. Show less

  • Accounts Lead

    Apr 2020 - Aug 2022

  • Key Account Manager

    Jan 2016 - Mar 2020
• 

  Waseeya

  Feb 2023 - now

  Marketing Operations Manager

  - Developed and implemented a marketing automation roadmap from the ground up, improving and innovating marketing integrations, database segmentation, lead-scoring modeling, and data stewardship.- Effectively managed advertisement and promotional budgets to optimize brand positioning while achieving 20% growth in visibility. Conducted thorough market research and data analysis to inform strategies.- Designed a national category-building plan, conducted in-depth market research, and identified potential areas for focus and execution.- Designed and managed marketing campaigns across various channels, including email, social media, content marketing, and advertising, ensuring effectiveness, budget adherence, with 105% KPI achievement.- Managed external agencies to implement innovative strategies that elevated brand presence by leveraging both agency expertise and internal insights, resulting in 15% growth in lead generation.- Monitored and analyzed marketing performance metrics, including website traffic, conversion rates, and customer engagement. Provided detailed reports and insights to stakeholders.- Managed marketing technology tools and systems, including marketing automation software, CRM systems, and analytics tools, resulting in a 30% increase in conversions while ensuring smooth integration and effective support for all marketing campaigns and activities.- Collaborated with cross-functional teams, including sales, product, and customer success teams, to align marketing activities with overall business objectives.Accomplishments:- Led successful marketing campaigns that resulted in a 20% increase in brand visibility and a 15% growth in customer engagement.- Responsible for brand launch in the UK market, conducting thorough market research and executing the plan for maximum brand visibility.- Effectively implemented CRM systems to analyze customer data and personalize marketing campaigns. Show less