Katherine Leatherman

Experience

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  Greene Hills Club

  May 2007 - Aug 2016

  During my time as an assistant swim coach for the Greene Hills Club, I worked with children and teenagers, ages five through eighteen, on basic stroke mechanics leading up to more intricate techniques that should be used in competitive swimming. Responsibilities including leading the team when other members of the coaching staff were not available and making executive decisions at meets. The main tasks associated with the swim instructor and lifeguarding position at the Greene Hills Club included scheduling lessons, ensuring aquatic safety precautions were taking, and providing management skills and responsibilities when necessary.

  • Swim Coach

    May 2011 - Aug 2016

  • Swim Instructor and Lifeguard

    May 2007 - Aug 2012
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  University of Virginia

  May 2013 - now

  Leads the direct marketing production team within University Annual Giving. Assists in guiding the strategy and execution of all appeals for school and unit partners, including omni-channel and premium campaigns. Experience in both APR and revenue based programs. Works with external vendors to implement multiple incentive campaigns throughout the fiscal year calendar, including the University's landmark sock and 1974 hat campaigns.Analyzes and reports direct marketing results to annual giving schools and units, highlighting key findings. Proficient in multiple advancement marketing programs and databases, such as Tableau, Salesforce Marketing Cloud, Hustle, Advance Web & Performance, Canva, and Adobe Creative Suite. Show less Serves as project management liaison to a portfolio of partners across Grounds at the University of Virginia. Current partners include: pan-UVA initiatives, International & Global Affairs, School of Data Science, School of Engineering, UVA Parents Program, UVA Cancer Center, UVA Children’s, and UVA Health. Executes strategic omni-channel marketing campaigns, including print, digital, social, and texting elements. Works with external vendors to implement multiple incentive campaigns throughout the fiscal year calendar, including pet bandana, sock, hat, and canvas tote premiums. Analyzes and reports direct marketing results to annual giving schools and units, highlighting key findings. Proficient in multiple advancement marketing programs and databases, such as Tableau, Salesforce Marketing Cloud, Hustle, Advance Web & Performance, Canva, and Adobe Creative Suite.Fosters community through the Office of Engagement (OOE) volunteer work. Served as a member of the OOE onboarding working group, implementing processes to welcome new colleagues to University Advancement. Strengthening Community ACE Award Pillar nominee (2023). Show less

  • Senior Associate Director, Direct Marketing

    Apr 2024 - now

  • Associate Director, Direct Marketing

    Jul 2022 - Apr 2024

  • Assistant Director, Direct Marketing

    Dec 2019 - Jul 2022

  • Development Associate

    Nov 2017 - Dec 2019

  • Undergraduate & Academic Coordinator

    Jun 2016 - Nov 2017

  • Senior Administrative Assistant

    May 2013 - Jun 2016
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  Peninsula Fine Arts Center

  Aug 2013 - Dec 2013

  Public Relations Intern

  As the public relations intern for the Peninsula Fine Arts Center, I crafted press releases, and attended, as well as helped prepare for, the organization's community events. This opportunity took place during the Fall semester of 2014, as part of my undergraduate experience.

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  William Monroe High School Athletics

  Aug 2015 - Feb 2018

  Head Coach, Swimming & Diving

  My focus during my time as the head swimming coach for WMHS was not simply to promote a competitive atmosphere, but to provide a safe environment for the teaching and polishing of aquatic skills. In addition to writing practices and crafting meet line-ups, and issue competition invitations, I attempted daily to encourage and challenge swimmers in their academic pursuits.

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  Battlefield Area Star Swimmers (BASS)

  Sept 2015 - May 2017

  Assistant Swim Coach

  As an assistant coach with BASS, a USA Swimming club team, I educated swimmers ages 6 through 18 on the appropriate use of stroke technique, ensured safety in the aquatic area, and was Red Cross certified in coach's safety, first aid, CPR, and proper AED usage.

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  ATLANTIC COAST ATHLETIC CLUB

  Jul 2017 - May 2021

  Assistant Coach, Swimming

  ACAC, a USA Swimming club team, employs me to manage more than 100 swimmers in practices and competition settings, including educating them on the most efficient use of strokes and teaching essential life skills, such as sportsmanship.