Jinyong L.

Experience

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  Alchemy Partnership

  Jan 2010 - Jun 2010

  Intern

  Alchemy Partnership is a Singapore-based boutique advertising agency. During my stint at the agency, I had participated in the creative conceptualization for projects relating to brands names that include Ford, Peugeot, Far East Organization, Orchard Central. I have also handled the artistic lead for the agency's pitches for Double A, DBS, Traffic Police of Singapore, and National Heritage Board. My portfolio included published work for Ford and Peugeot.

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  Singapore Economic Development Board (EDB)

  Jul 2011 - Jan 2019

  The Singapore Economic Development Board is the lead government agency which attracts foreign direct investments to create good jobs and business opportunities in Singapore. The sectors which EDB collectively manages make up ~40% of Singapore's annual GDP. I operate at the frontline of the organization's investment promotion efforts, with geographical coverage for Eastern China. I work closely with Chinese enterprises to advise on their internationalization plans and to seek out new leads in-market. I carry out trends monitoring in China for specific industries and sectors. Due to my base of coverage, my focus industries include games, internet, and technology in general.I am also involved in the management and administration of EDB's Shanghai office. Show less My portfolio covered the Consumer Electronics (CE) and White Goods players from Asia and Europe. Singapore is the natural headquarters for CE and White Goods companies looking to tap into opportunities arising from the region's growth. Beyond headquarters activities, the fragmented market in SEA may necessitate certain degree of customization for a company's communication and product strategy. I work closely with MNCs in the CE and White Goods space on their internationalization plan, and advise on potential growth opportunities in Singapore. Other scopes of work include prospecting, pitching, accounts management, project management, competitive landscape analysis and monitoring. Show less Infocomms and Media DivisionMedia and Digital Entertainment Group (Games)My team was responsible for the development of Singapore’s Media and Digital Entertainment industry. Specifically, my portfolio covers the video games sector, and includes strategy planning for Singapore’s development of the industry. Other scopes of work include prospecting, pitching, accounts management, project management, competitive landscape analysis and monitoring. The video games industry is among one of the most exciting and dynamic sectors, both because of its explosive growth, as well as the pace at which it is evolving. I worked closely with supporting players for the video games industry (such as education institutes, payment solution providers, and data hosting services) and the major video games companies in Asia, US and Europe.I was also on EDB’s China Desk, where I interacted and assist with businesses from China on matters relating to investment opportunities and economic development. Show less

  • Head, Infocomms and Media Industry (China, India, SEA, ANZ)

    Oct 2017 - Jan 2019

  • Regional Director

    Feb 2017 - Oct 2017

  • Centre Director

    Aug 2014 - Feb 2017

  • Senior Officer, Consumer and Electronic System

    Jan 2014 - Aug 2014

  • Senior Officer, Media and Games

    Jul 2011 - May 2014
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  OCBC Bank

  Jan 2019 - Jul 2019

  Director, Emerging Technology

  OCBC Bank is Singapore’s oldest bank and the second largest bank in Southeast Asia by assets. I drive its Corporate Banking’s engagement with technologies companies. I help the bank focus its priorities and resources to address the impact of digital disruption on its business as well as its clients’ businesses. I work on rethinking and redefining the bank’s approach and value proposition for the new customer segment. This could cover the space for banking, and beyond-banking relationships. I monitor strategy and competitive development to identify gaps, articulate opportunities and propose tactical responses. Show less

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  Digital Industry Singapore

  Jul 2019 - Jul 2020

  Assistant Vice President, China and SEA
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  Singapore Economic Development Board (EDB)

  Aug 2020 - Mar 2023

  Regional Vice President, Greater China

  Managed EDB's investment promotion efforts in Eastern, Central and Southern China; survived COVID.

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  Singapore Economic Development Board (EDB)

  Apr 2024 - now

  Vice President and Head of Region, Greater China

  Managing EDB's Greater China Operations.