Kamakshi Handa

Experience

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  BBDO

  Sept 2013 - Dec 2013

  Account Executive Intern

  • Served as a voice-over artist for radio advertisements of Kuwait's largest telecom provider.• Collaborated with account managers to generate innovative ideas and solutions aligning with clients' business objectives. Monitored campaign performance and consistently reported back to key stakeholders.• Worked closely with the creative and design team to produce a variety of assets, including written content, images, videos, and animations, submitting them to clients for approval.• Supported the team in planning, coordinating, and executing roundtable, networking, and gala events.• Demonstrated exceptional problem-solving and active listening skills to effectively meet clients' needs while ensuring adherence to brand guidelines and given budgets. Show less

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  PH7 Group

  Mar 2014 - Nov 2015

  Project Coordinator

  •Fostered strong relationships with Kuwait’s thought leaders, including entrepreneurs, collectors, artists, influencers, architects and designers to collect captivating content for a prominent luxury men's lifestyle publication.•Liaised with key stakeholders to plan and execute the 2nd edition of the Kuwait Yacht Show. Worked in coordination with the creative, production, media, PR, and logistics teams to ensure seamless and successful exhibition experience.•Collaborated closely with external agency to update and enhance the company website, increasing website traffic and heightening brand awareness.•Managed magazine production, coordinating closely with the creative, sales, and editorial teams to ensure timely completion of magazine creatives, print ads, features, and proofreading prior to printing. Show less

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  Apparel Group

  Dec 2015 - Feb 2016

  Brand Marketing Intern

  • Executed comprehensive online and offline marketing campaigns for footwear, accessories, cosmetics, clothing, and F&B brands in partnership with brand managers.• Spearheaded the planning and execution of the Apparel Group's presence at the Dubai Bridal Show 2015 alongside the Leadership Team. Managed booth build, creatives, corporate giveaways, media interviews, and promoters/hostesses.• Authored compelling copy for diverse marketing distributions, including brochures, press releases, and website material.• Produced concise year-end brand reports summarizing marketing spend, store footfall, event leads, and providing insights on demographics.• Conducted marketing research and analysis to evaluate trends, brand awareness, and competitive ventures. Show less

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  Vkool.uae

  Feb 2016 - Dec 2018

  Marketing Executive

  • Launched and managed social media presence in UAE, Oman, and Kuwait markets, creating compelling written and visual content. Implemented effective engagement strategies, nurtured leads, and significantly increased the follower base. Stayed updated on emerging automotive trends for relevant content delivery.• Led the successful launch of the flagship showroom in Oman, generating valuable leads and making significant contributions to revenue. Collaborated closely with internal stakeholders and external agencies to plan and execute the event seamlessly.• Built brand awareness through seasonal events, activations, and PR activities. Ensured consistency in the brand’s tone of voice and represented brand values effectively.• Onboarded PR, creative, and marketing agencies for email, SMS, and social/digital comms while adhering to budgets and brand guidelines.• Executed campaign photoshoots, content creation, storytelling, and asset development for online and offline marketing.• Implemented team building initiatives, created structure, set objectives and targets, and provided coaching and mentoring to on-ground staff to thrive and develop in their roles. Show less

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  Microsoft

  Aug 2019 - Dec 2023

  Marketing Communication and Events Executive

  • Managed integrated marketing campaigns aligned with business objectives to enhance brand awareness, boost customer/partner engagement, and event promotion. • Orchestrated the planning and execution of major technology events for UAE and KSA markets, (including GITEX, GISEC, LEAP, Satya Nadella’s visit etc.,) with working budgets exceeding $3M. • Oversaw end-to-end event management, covering site visits, booth design, vendor coordination, invitations, F&B and lead generation. Collaborated with Leadership Team on conference content, agenda, speakers, demos, panel discussions and overall project management.• Liaised with digital marketing team to create monthly content calendars, overseeing all written and visual content for paid and organic media. Monitored reach, impressions and engagements to optimize performance. • Partnered with CMO and GTM leads to effectively manage budget controls and monitor marketing spend, ensuring desired ROI. • Shaped digital communication tools including emailers, monthly newsletters and event recap announcements. Utilized creative assets from Corp to develop localized messaging targeted towards customers and partners. • Conducted detailed briefings with creative, PR, and design teams to ensure consistent branding and messaging across all marketing materials and collateral.• Trained on-site event promoters, hostesses, and runners, ensuring a seamless event flow and optimal attendee experience. • Managed day-to-day administrative tasks, including the creation of purchase orders, monitoring invoicing, reviewing agency RFPs, and onboarding suppliers. • Cultivated strong relationships with suppliers across various areas (F&B, corporate giveaways, printing, and production). Consistently negotiated favorable rates to ensure cost efficiency and maximize value. Show less

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  Dubai Department of Economy and Tourism

  Mar 2024 - now

  Project Coordinator - Consumer Advocacy