Aditi Singhal

Experience

• 

  Self-employed

  Jun 2019 - Apr 2021

  Digital Marketing freelancer

  Worked with different clients within India and across the globe in different digital marketing domains like social media marketing, google listing, google ads, and technical marketing.

• 

  Cobuy

  Jan 2020 - Apr 2021

  Social Media Manager
• 

  GoingZero - Online Zero Waste Store

  Jul 2020 - Apr 2022

  • Green Marketing head

    Nov 2020 - Apr 2022

  • Digital Marketing Specialist

    Jul 2020 - Jan 2021
• 

  The Cryptonomics

  Jul 2020 - Sept 2020

  Digital Marketing Intern
• 

  Huobi Global

  Jan 2021 - Mar 2022

  Digital Marketing Specialist

  - Working in the Global Traffic team, covering the Indian subcontinent, CIS, SEA, APAC, Turkey, and LATAM region.- Working with different Global and Country specific media and DSPs to promote crypto adoption and acquire users.- Experienced in working with some most powerful tools like Appsflyer, App Annie, Sem Rush, and Similar web.- Working in different country-specific media and Global DSPs for optimizing campaigns to get real data insight.- Developing different marketing strategies for email marketing and content marketing to get enhance brand image and increase brand awareness. Lihat lebih sedikit

• 

  OneHeart

  Feb 2021 - Apr 2021

  Lead Generation
• 

  Metastarter

  Nov 2021 - Apr 2022

  Social Media Manager

  - Collaborating with KOLs, Influencers, and Listing platform for all the brandmarketing performance.- Managing team of shillers and other operation team for overall marketing.- Developed marketing content such as blogs, promotional materials, and advertisements for social media, Medium and PR articles.- Analyzed different web 3 and metaverse competitors to frame the content and marketing strategy. - Increased community engagement through social media.- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.- Drove brand awareness by developing multichannel social media marketing strategies. Lihat lebih sedikit

• 

  Freelance

  Jan 2022 - now

  Freelance Digital Marketing Specialist
• 

  ImToken

  Jan 2022 - Jan 2024

  Digital Marketing Specialist

  - 200%+ growth X followers, increasing from 100k to 300k, by implementing social media campaigns using Fedica, Hootsuite, and SEMrush.- 50%+ rise in email open rates and a 10% increase in click-through rates through strategic email marketing campaigns built from scratch.- Managed owned, earned, and paid media, ensuring consistent and engaging messaging across platforms including Facebook, X/Twitter, Instagram, LinkedIn, and YouTube.- Designed and executed content calendars for weekly, monthly, and quarterly campaigns, leveraging project management tools to optimize schedules and budgets.- Collaborated with Twitter KOLs and utilized social media listening tools to enhance audience engagement, employing frameworks like SOSTAC, A3R3, and AIDA for strategic positioning.- Prepared comprehensive documentation on social media metrics, offering actionable insights for campaign optimization and fostering collaboration with cross-functional teams such as engineering, product, data, and design. Lihat lebih sedikit

• 

  Startup in Stealth Mode

  Jan 2022 - Sept 2022

  Product Marketing Manager

  - Closely working with the Marketing, Sales, and Product team to bring out the value proposition of the product and its feature. - Working with the Content team to produce valuable, and SEO optimised content for educating the target audience. - Prepared sales deck for protocol reached out. - Reached out to various Solana protocols for collaboration and product sales. - Creating Marketing and Sales funnel for users and protocols.

• 

  Defi Startup

  Mar 2022 - Sept 2022

  Digital Marketing Manager

  - Assists the department head in carrying out digital marketing campaigns.- Marketing Analysis of majority of Defi project.- Researching and Collaborating with KOLs, Influencers and Podcaster for brandvoice.- Heading all the marketing analytics part like Hotjar and GA4.- Reaching out to pereimum Defi media and Solana site for media collaborationto make the brand presence.- Carring out all the marketing operations.

• 

  Sonic Wallet

  Jan 2023 - Jun 2023

  Marketing Manager

  - Curated content for social media platforms to enhance brand presence and engage with the audience.- Collaborated with Fiverr freelancers to create spokesperson videos for increased visibility.- Created blogs and implemented SEO strategies for website optimization.- Monitored search console and GA-4 to track performance and make data-driven decisions.

• 

  3Verse Global

  Nov 2023 - Feb 2024

  Growth Marketing Consultant
• 

  KoinX

  Apr 2024 - Jul 2024

  Social Media Marketing Manager

  - Transitioned the company's X account from a crypto news platform to a crypto tax-focused platform, aligning with the brand's core mission.- Successfully handled 50+ campaigns, driving conversions and facilitating the generation of crypto tax reports.- Collaborated with strategic partners to maximize brand exposure and engagement on social media platforms.- Designed and managed a monthly content calendar and a robust content bucket to ensure consistent, high-quality, and engaging content delivery.- Streamlined brand guidelines and revamped content strategy to enhance brand recall and establish a cohesive identity. Lihat lebih sedikit