Federica Palombo

Experience

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  A2adv

  Jan 2017 - Jan 2018

  Digital Marketing and Communication Executive

  • Responsible of digital communication and social media platforms. • Implemented different communication, branding campaigns and social media strategies according to customers' different needs and target.• In charge of website contents.• In charge of web design and Ui-UX experience improving projects, video editing and advertising campaigns.• Graphic designer and Illustrator.

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  Rome Business School

  Jan 2018 - Dec 2021

  During my time at Rome Business School – Planeta DeAgostini, I undertook a comprehensive overhaul and reconstruction of the organization's brand identity following its acquisition by the Planeta Formacion Y Universidades Group.• In charge of the Reputation and the Brand Awareness of the company, developing digital marketing campaigns and creatively built up an innovative communication structure.• Responsible of conducting comprehensive market research and applying insights derived from customer behavior and trend analysis on a global scale.• Overseeing the refreshing of the company's brand identity and voice. Managing coordination with external stakeholders and agencies engaged in this initiative.• Managing Press Office activities.• Supervision of the Social Media Team.• Building and ensuring execution of the Annual Marketing Plan.• Executing in-depth reviews and performance analyses of communication campaigns and social media initiatives• Managing Ranking procedures• Executing communication plans for all significant events of the business school, coordinating across internal departments and external agencies and partners. Show less • Grew the company’s executive network by establishing new partnerships with multinational companies and national and international institutions.• Developed and introduced new products based on market research findings and customer training requirements.• Successfully introduced and launched the official PMI (Project Management Institute) certifications preparation course tailored for the national exams CAPM, PMP, PMI-ACP.• In charge of selling, organizing and directing the development of the Executive training courses (Masters, Short Courses, PMI Preparation Courses, Tailored Courses). Show less

  • Brand and Communication Executive

    Jan 2018 - Dec 2021

  • Executive Education and Business Development Specialist

    Jan 2018 - Jan 2019
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  ITA Airways

  Jan 2022 - now

  Global Communication and Brand Positioning Specialist

  In charge of Global Communication and Brand Awareness projects and activities. My responsibilities encompass a broad spectrum of tasks, including elevating Brand Awareness, implementing Communication activities and Advertising multichanel campaigns worldwide while managing Marketing Analysis.I actively participated in projects aimed at implementing critical corporate enhancements. Such as:• Leading the development and implementation of strategic global multichannel (digital, DOOH, TV, Radio...) advertising campaigns focused on increasing brand awareness and achieving sales targets through narrative-driven strategies that emphasize the company's core strengths and key features of products and offerings. • Managing marketing activities, communication, and branding initiatives across National and International markets, with a primary focus on South America, India, and Asia.• Developing and refining marketing models to continuously update and monitor analytical results, ensuring alignment of marketing activities with sales, ROI, and brand awareness objectives. • Implementing data-driven Marketing Strategies to forecast and achieve Sales, ROI, Brand Awareness goals, and KPIs.• Facilitating communication agency collaboration. Overseeing creative agency relationships, including providing clear and concise briefs to communication agencies to ensure the successful execution of branding and communication initiatives that aligns with strategic objectives.• Managing the execution and supervision of productions, from shooting through post-production.• Supporting in the rebranding process of the company, form the definition of the brand guidelines to the development of the new company pillars: new aircraft interiors, new uniforms, new airport lounges, new routes and much more. Show less