Marcello Accanto

Experience

• 

  Casaleggio Associati

  Jan 2012 - Mar 2015

  Develop and implement paid and organic digital content strategies, maximizing the impact of content on digital channels (Website, Facebook, Twitter, Instagram) in the respect of the performance results: engagement, website traffic, community growth, reach, awareness. Deal with the analysis of daily results.

  • Social Media and Content Manager

    Mar 2013 - Mar 2015

  • Social Media Specialist

    Jan 2012 - Feb 2013
• 

  H-ART

  Apr 2015 - Nov 2015

  Digital Performance Marketing Manager

  Analyze, process and manage paid digital media campaigns (Facebook, Adwords, Twitter, Linkedin, Outbrain), in the respect of KPI agreed with the client. Deal with the analysis of daily results.

• 

  ScuolaZoo

  Dec 2015 - Sept 2018

  Digital Marketing Manager

  Develop and implement digital strategies and media plans; identify target audience; recommend budgets and ideal media channels. Manage, analyze and optimize paid and organic digital campaigns to reach target and business goals: ecommerce sales by focusing on maximizing ROAS; lead acquisition; brand awareness; engagement. Track and analyze KPIs.

• 

  WeRoad

  Mar 2017 - May 2021

  - New user acquisition and website traffic generation - Own the innovation, creation, and execution of content strategy through all channels- Manage marketing channel budgets, spend, and performance - Implement, measure, and optimize all digital marketing campaigns (SEM, Paid Social, Display and Email Marketing)- Track and analyze KPI'S, create promotional landing pages, implement a/b testing and automation marketing strategies- CRO - Optimize conversion rate- Lead the content marketing team Show less

  • Senior Content & Performance Marketing Manager

    Jun 2019 - May 2021

  • Paid Media and Content Marketing Manager

    Mar 2017 - Jun 2019
• 

  Buddyfit

  Nov 2020 - Mar 2021

  Digital Marketing Consultant

  Developed the "road to love brand" strategy.- content strategy- paid acquisition strategy

• 

  Prevenzione a Tavola

  May 2021 - now

  Co-founder & CMO