Sounak Debnath

Experience

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  Nokia

  Jan 2005 - Jan 2007

  Senior Software Engineer

  Roles & Responsibilities • Developed software for S60 Mobile Application Development platform and researched scope for implementation of new technologies• Developed “Proof of Concept” and design specs for new mobile applications

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  IBM ISL

  Apr 2007 - Jun 2010

  Team Lead

  Roles & Responsibilities • Led a team of 22 members which developed and supported the releases of WebSphere MQ (a top selling enterprise integration product)• Managed the product lifecycle, planned for manpower deployment and designed the different releases of the product• Gathered and analysed requirements, documented and tracked requirements throughout the implementation cycle• Resolved critical client problems, aided client with application deployment and capacity planning

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  Cognizant Technology Solutions

  Apr 2012 - Oct 2013

  Senior Consultant - in Cognizant Business Consulting

  Roles & Responsibilities • Consulting – Proposed solutions to business problems by doing market research, assessment and framework development etc.• Business Development – Conducted market study/assessment and provided solutions as a part of response to RFPs• Business Analysis – Identified and analysed business requirements for different client projects (prepared Use Cases, User Stories, Business Requirement Docs etc. as a part of these activities)• People Management – Managed a team of 6 analysts. Conducted annual goal setting and appraisal/career mentoringKey Projects• Analysed the usage and potential of SMAC (Social, Mobile, Analytics and Cloud) technologies in healthcare industry• Mapped business processes relating to Health Spending Accounts and Extended Healthcare in Canadian market• Mapped business processes relating to identification of fraudulent claims and provided analytics based solutions to improve detection Show less

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  Dell

  Oct 2013 - Jul 2017

  Roles & Responsibilities• Product Marketing and Planning Manager – (i). Manage planning, launch and sustenance of Computer Accessories and Projector product lines in Asia Pacific region (ii). Formulate business cases for new product introductions (NPI) with detailed financials models to arrive at price and quantity guidance (iii). Develop appropriate pricing strategies for competitively positioning Dell products while ensuring financial targets are met (iv). Give pricing guidance to channel sales and formulate promo pricing strategies (v). Devise Go-To-Market plans for direct and channel sales (vi). Liaison with country finance teams to track and attain finance targets (vii). Liaison with Sales team for driving revenue (margins/units), collecting Voice of Customer (VOC) and implementing overall portfolio level plans. (viii). Liaison with financial and demand planning teams for accurate setting of sales forecasts and operating plans (ix). Liaison with analytics team to prepare BMS dashboards and tracking tools (x). Track performance of MDF and other incentive programs like channel partner rebatesKey Projects• Developed a product portfolio planning tool to identify growth opportunities and provide segment level business recommendations• Developed a pricing optimizer tool for client peripherals for setting competitive prices and maximizing margins while avoiding pricing conflicts across channelsKey achievements• Awarded “Silver Award” for exceptional contribution to the Dell APJ Displays and Client Peripherals COE (Jan 2017) Show less Roles & ResponsibilitiesPricing Lead – (i). Provide recommendations for setting list prices of Enterprise Service Products (ii). Develop business cases to analyse feasibility and formulate pricing strategies for new service launches (iii). Provide country level discount and margin guidance (iv). Liaison with procurement team to track costs and drive cost reduction initiatives.Key Projects• Developed a discount optimization tool for APOS service sales• Developed a margin optimization tool for sales of POS services along with Dell enterprise products• Created a POC for launch of dynamic pricing offers for support services (including pricing strategy and impact analysis)• Analysed the sales pipeline and developed a predictive model for forecasting sales and resource allocationKey achievements• Awarded “Bronze Award” for exceptional contribution to the Dell product management group (May 2014, May 2015)• Finalist (top 3 teams) in Dyuti 2015 – Annual business consulting and analytics competition (Dell Performance Ops Group) Show less

  • Sr Advisor - Marketing Ops

    Oct 2015 - Jul 2017

  • Advisor - Product and Pricing

    Oct 2013 - Sept 2015
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  Unisys

  Jul 2017 - Dec 2017

  Senior Product Manager

  • Product lifecycle management – (i). Manage planning, launch and sustenance of Unisys Clearpath Server utilities worldwide (ii). Formulate business cases to evaluate feasibility of new product launches (iii). Develop appropriate pricing and licensing strategies keeping in mind varying customer needs (iv). Formulate product strategy roadmap – used for product R&D funding and long-term evolution plans for product (E.g. moving from traditional to cloud based delivery models) (v). Liaison with product marketing team to create marketing collaterals like webinars, whitepapers, brochures etc. (vi). Liaison with financial and operations teams for accurate setting of sales forecasts and operating plans (vii). Liaison with sales/account management teams to provide inputs for RFP responses (viii). Track performance of overall product performance and R&D spends Show less

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  Samsung Electronics

  Jan 2018 - Oct 2021

  P&L Management, Product planning, Marketing planning, Business Development, Digital marketing, Trade marketing, Promotional Campaigns, Market research, Pricing management, Demand planning, Inventory management-- for Displays (Computer Monitors, Signages and Commercial Televisions)-- for Air Conditioners P&L Management, Product planning, Marketing planning, Digital marketing, Business Development, Trade marketing, Promotional Campaigns, Market research, Pricing management, Demand planning, Inventory management-- for computer monitors and commercial televisions

  • Senior Product Category Manager

    Mar 2020 - Oct 2021

  • Manager - Product Category Management

    Jan 2018 - Mar 2020
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  Dell Technologies

  Oct 2021 - Oct 2022

  Marketing Consultant

  B2B Marketing – (i). Formulate, execute and track strategic marketing initiatives for key accounts in APJ region (maximize Up-sell, X-sell and Attach). (ii). Devise differentiated product and service offerings to develop enterprise businessMarketing Planning – (i). Create annual marketing plans for focus countries. Track and refine strategies for quarterly execution.

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  BenQ India

  Oct 2022 - Jan 2023

  Associate Director - Business Head

  P&L ownership of LCD Monitors for India and Neighboring countries

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  Samsung Electronics

  Feb 2023 - now

  Senior Product Category Manager

  P&L Management, Product planning, Marketing planning, Business Development, Digital marketing, Trade marketing, Promotional Campaigns, Market research, Pricing management, Demand planning, Inventory management-- for Computer Monitors