Experience

• 

  Boston herald

  Jan 1995 - Jan 2018

  Effectively manage top grossing advertising department including hiring, training, budgeting, goal setting and professional development of all staff specifically outside representatives as direct reports maximizing profitability and aggressive revenue growthHandle all major negotiations in a highly competitive marketplace utilizing strategic planning and relationshipsCreate and work directly with sales, promotion, marketing, layout and design with digital team implementing advertising strategies over multiple platforms including mobile, desktop, radio, print bundling packages specific to each client and business category, culminating in targeted Automotive Weekends, Friday Real Estate, Monday Careers, Saturday Carsmart Review and Sunday MegaMarket along with yearlong unique advertiser and sponsorship engagements.Develop and initiate internal synergy coordinating efforts between advertising digital/print, promotion, editorial and production including brainstorming new revenue opportunities for all departments.Expanded sales reach to include all categories and platforms of business including creating new SMB category that resulted in revenue gains of 20% department wide.Recorded new highs with gains across multiple categories and platforms in revenue and market share through new client development strategies. Show less • Promoted to oversee department of over 70 account executives including classified sales managers, inside/outside sales, Jobfind.com, client services, advertising production and support staff• Purchased Jobfind .com (URL) designed, hired and launched Jobfind.com with in-house team resulting in first year profitability Negotiated first non-union and specifically digital reps melded in to a new staff of 24. • Created and targeted job fairs in support of recruitment efforts both in print and on-line• Arranged acquisition of Boston Women ‘s Business Journal• Handle negotiations of all major advertising clients• Increased department revenue 70 percent• Managed direct line sales efforts print and online• Developed and oversaw sales, marketing and promotion collaterals Show less

  • Vice President of Advertising

    Jan 2009 - Jan 2018

  • Director of Advertising

    Jan 2000 - Jan 2009

  • Advertising Manager

    Jan 1995 - Jan 2000
• 

  Boston sports journal

  Jan 2018 - now

  Senior vice president of advertising