Serafin S.

Experience

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  Jefferson County Public Schools

  Jan 2007 - Jan 2007

  Long Term Substitute Teacher
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  Youth on Record

  Jan 2007 - Jan 2014

  Eduction Program Manager, Music-Centered Youth Development

  Youth on Record (YOR) empowers young people from under-resourced communities by fostering academic success, economic opportunities, and community connections through strengths-based, music-centered programs.• Developed and implemented music production curriculum for grades 8-12, reaching thousands of students annually across public schools and youth residential treatment homes.• Conducted private recording and songwriting sessions, providing personalized instruction that increased students’ confidence and creativity in music production.• Taught small group general music classes, enhancing students’ understanding of music theory and practice in a collaborative, hands-on learning environment.• Designed and administered program assessment surveys, tracking student progress and satisfaction. Insights from these assessments informed curriculum adjustments, raising program satisfaction.• Built strong partnerships with educational stakeholders to align goals, foster engagement, and extend the reach of music education initiatives.• Managed program logistics, coordinating scheduling, resources, and communication to ensure seamless operations and optimal engagement with students and partners.• Led continuous program improvements by incorporating feedback and adapting curriculum to align with evolving student needs. Show less

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  University of Colorado Boulder

  Jan 2007 - Jan 2009

  Graduate Teaching Assistant
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  Regis University

  Jan 2008 - Jan 2012

  Associate Professor
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  The Art Institutes

  Jan 2012 - Jan 2016

  Adjunct Faculty

  • Developed curriculum for seven foundational audio production courses, incorporating mixed media and industry standards to engage and prepare hundreds of students annually.• Advised and mentored 25+ senior capstone projects, guiding students through complex audio production assignments and helping them showcase final projects to industry professionals.• Managed the LMS portal, administering communications, course materials, and grades, ensuring seamless access for students and enhancing their learning experience.• Delivered interactive lectures and hands-on workshops that consistently received positive reviews from students and administrators.• Established connections with industry professionals, providing students with unique networking opportunities and integrating real-world insights into the curriculum.• Updated course content regularly to align with industry trends, maintaining a dynamic and relevant learning experience that equipped students for roles in audio and media production. Show less

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  Ableton

  May 2016 - Oct 2023

  Ableton creates industry-standard software and hardware that powers music creation and live performance for millions of artists worldwide.• Led newly-formed Americas community team of remote managers across US, Canada, and Mexico, overseeing relationships with thousands of certified trainers, artists, educational institutions and user group hosts. • Drove substantial revenue growth through strategic community initiatives, significantly exceeding targets for both educational multi-license sales and student licenses• Implemented OKR framework for regional team, leading quarterly planning sessions and developing KPIs tracked through custom Salesforce dashboards, consistently achieving high goal completion rates• Scaled community engagement significantly year-over-year through hundreds of events, growing user groups by double digits and launching professional development program reaching over 2,000 participants• Orchestrated GTM strategy for multiple major software releases, hardware launch, and iOS app, exceeding sales targets through community-driven marketing• Developed and executed educational outreach program, resulting in significant increase in average order value and strengthening institutional partnerships• Created comprehensive community impact framework, leveraging Salesforce and Tableau demonstrate ROI and present to C-suite• Established creator onboarding program yielding commissioned content pieces with millions of views, significantly expanding brand reach in key markets• Led recertification initiative for certified trainers during major product launch, including developing training materials and conducting virtual certification workshops for global participant base• Modernized team operations through implementation of JIRA for project tracking, Salesforce for relationship management and email campaigns, and Tableau for executive reporting, increasing team efficiency by streamlining workflows Show less Promoted to leadership role based on outstanding performance and strategic impact. Combined player-coach responsibilities to drive community growth while developing team capabilities and establishing new frameworks for measuring community impact on business outcomes.• Advanced to senior leadership role, leading hiring initiatives and developing coaching framework for team of brand managers across multiple regions• Spearheaded groundbreaking partnership with music industry nonprofits focused on empowering female-identifying artists, exceeding revenue targets by 3x and achieving exceptional ROI through innovative course development and hardware integration• Led data-driven initiative with Business Intelligence team that quantified community impact, revealing community-engaged users generated significantly higher revenue and trial conversion rates compared to global average• Established "Ableton Spaces" event series, designing and executing multi-day community programs that achieved full cost recovery while reaching hundreds of users per event• Created scalable onboarding and certification program for Ableton Certified Trainers, successfully certifying dozens of new trainers through hybrid virtual/in-person format•Implemented structured goal-setting framework using JIRA and Salesforce, establishing clear KPIs and creating custom dashboards for tracking team performance• Modernized virtual product presentation capabilities by developing comprehensive Zoom training program for global sales and education teams Show less Recruited to develop regional marketing initiatives and grow Ableton's community across a major US territory, managing relationships with educational institutions, retail partners, and artist advocates while driving strategic growth initiatives.• Managed comprehensive territory, serving as primary relationship manager for educational institutions, retail partners, certified trainers, and user groups while overseeing six-figure annual budget for travel, events, and freelance education initiatives• Led major initiative expanding educational community to thousands of schools, driving significant product adoption through strategic donation program and comprehensive aftercare support• Orchestrated national university tour reaching over 50 institutions, developing workshop curriculum and managing end-to-end event logistics while serving as lead presenter• Achieved benchmark YoY revenue growth for key Amazon partner through strategic upgrade campaign targeting OEM software users• Designed and implemented custom Salesforce automation system for account engagement, increasing user group participation and streamlining territory management• Led certification program for territory, managing selection and training of certified trainers while ensuring alignment with major software releases•Conducted extensive product demonstrations and technical consulting for high-value accounts including educational institutions, retail partners, and professional artists• Represented company at major industry trade shows including NAMM, leading product demonstrations and managing onboarding for press and retail partners• Developed and executed targeted retail partnership campaigns, resulting in significant growth across key accounts through educational workshops and strategic promotions• Created comprehensive educational workshop series reaching thousands of students, with measurable impact on product adoption and community engagement Show less

  • Director of Community and Customer Success

    Jan 2021 - Oct 2023

  • Senior Community and Education Manager

    Jan 2018 - Jun 2021

  • Community and Education Manager

    May 2016 - Jan 2018
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  Bamboo

  Oct 2023 - Sept 2024

  Senior Product Manager, Community

  Bamboo (by Nowbase, seed-stage startup) is a creator-focused social platform that enables brands and creators to collaborate on content and monetize their partnerships through unique feed formats• Led community strategy and product discovery, resulting in increase in creator retention and growth in brand partnerships• Established continuous discovery process by conducting 50+ creator interviews and analyzing engagement data, directly informing quarterly product roadmap• Partnered with C-suite leadership to align community insights with business strategy, resulting in successful launch of 3 major platform features• Designed and launched engagement programs (AMAs, webinars, contests) to increase community onboarding completion• Built and managed creator partnership program while establishing comprehensive community guidelines, resulting in sustained positive engagement and successful GTM strategy execution Show less