Melissa Brown

Experience

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  The Impact Agency

  Jan 2001 - Jan 2004

  Account Executive

  Brand Experience: Nestlé Chilled Dairy & Ice Cream, Branston Pickle, FIJI Natural Mineral Water.Responsibilities & Achievements: Coverage generation; media material creation; client relationship management; management and training of junior team; campaign evaluation.

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  Consolidated PR

  Feb 2004 - Oct 2007

  Senior Account Manager

  Brand Experience:Disney Home Entertainment; learndirect Advice Line; Skills for Life; Eurostar; In Kind Direct - a Prince of Wales associated charity; Budweiser; Michelob Ultra; Häagen Dazs.Responsibilities & Achievements: Campaign, team and event management; new business; client relationship management; financial management; Content creation; member of the company’s trends insights group and media group.

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  Rain Communications, PR in London

  Oct 2007 - Dec 2008

  Senior Account Manager

  Brand Experience:Avon; New West End Company (Oxford Street Christmas Light switch on and traffic free shopping days); The Harley Medical Group (the UK’s largest cosmetic surgery provider); City of London - Sustainable City Awards; Retail Trust (charity for retail industry workers); Finesse jewellery.Responsibilities & Achievements: Strategic media relations campaign development, execution and delivery; Grew revenue across all clients; Established infrastructure within the company to aid efficiencies; Day to day management of a team of five reporting to the Managing Director. Show less

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  KTB PR

  Jan 2009 - May 2010

  Account Director

  • Creation of strategic media relations campaigns for: - Royal Parks Foundation Half Marathon. - Flora margarine; Flora’s last year of sponsorship of the London Marathon and Flora pro.activ. - MoreActive4Life (part of change for life). - Technogym. - Focus Laser Vision – laser eye surgery. - Liposculpt – body sculpting.• Internal comms strategy for American Express’ employee wellbeing programme.

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  BCW Global

  May 2010 - Dec 2023

  Senior Director, Client & Brand Reputation

  • Strategic brand communications director with 20 years of experience and a proven record of sustaining and successfully growing client relationships.• Sole responsibility for external comms for the UK business.• Co-led BCW’s E&A client service excellence programme delivering proven and consistent organic growth, reporting into BCW’s EMEA President. • Experienced in brand strategy, campaign development and execution across multiple markets to deliver award winning campaigns with proven sales uplift. • Client experience spans: - Consumer Health (Viagra Connect, Sanofi, Bayer, Colgate-Palmolive, Alcon, Danone, Pfizer). - Food and Drink (Lavazza, Ferrero, Grana Padano cheese). - Consumer Brands (Universal Film, Hyundai, Sri Lanka Tourism, Newell - Baby Jogger, Crockpot, Yankee Candle). - Charity (The Stephen Lawrence Day Foundation, Jo's Cervical Cancer Trust) - Luxury (Moleskine notebooks, Huf Haus luxury pre-fab housing) Show less

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  Freelance

  Jan 2024 - now

  Senior Director Freelance Communications Consultant

  I am currently freelancing with award-winning agency Fox&Cat on consumer health communications and thought leadership projects. As well as being open to taking on additional project work.