Martin Crisp

Experience

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  GlaxoSmithKline

  Jan 1981 - Oct 1988

  Lead new sales team as part of expansion to market ZotonAchievementsRecruited team of 8 primary and secondary care representatives over 2 month periodTrained team in both selling skills and product knowledgeDeveloped business acumen of team by focusing on key accountsDeveloped good man management skillsExceeded budget for year A fantastic opportunity to be responsible for one of the world's leading brands and compete head to head with SB.AchievementsTrained 120 new sales team with Innovex over a 4 month periodDrove sales from £25m to over £80Sales peaked at over £200mMaintained Zantac as the number 1 priority product for Glaxo over 3 years AchievementsConsistently performed in top 5% of company rankings for all promoted productsLaunched Zantac in my territoryMaintained sales of topical steroids in challenging market

  • Regional Sales Manager

    Nov 1987 - Oct 1988

  • Product Manager

    Jun 1984 - Nov 1987

  • Medical Sales representative

    Jan 1981 - Jun 1984
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  GlaxoSmithKline

  Dec 1988 - Dec 1989

  Senior Product manager

  Responsible for pre-launch planning of Imigran, a great potential star product for Glaxo. Also involved in licencing and co-marketing discussions with third partiesAchievementsDeveloped clear launch and 5 year plans for ImigranNegotiated several co-marketing agreements with 3rd partiesDeveloped good business and strategic skills

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  Napp Pharmaceuticals

  Dec 1989 - Jul 1991

  Business Development Manager

  Responsible for in licensing and acquisitions for Napp UKAchievementsMade many contacts with small to medium sized companies in EuropeCreated a number of licensing opportunities for considerationPresented regularly to board with proposals for licensing opportunities

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  Lederle, then Wyeth

  Jan 1991 - Jan 1997

  Marketing Manager

  Headhunted to launch Zoton in the UKAchievementsLaunched Zoton into extremely competitive environmentIntegrated co-marketing agreement between Lederle and SKBSuccessfully changed the culture of Lederle to focus on GastroGrew business to level which resulted in sales of over £100m

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  Ferring Pharmaceuticals

  Jan 1997 - Dec 2012

  Divisional Manager

  The successful and dynamic manager with an outstanding track record with consistently high sustained growth. Full P and L responsibility, part of the Senior Management Team. Responsible for a team of 20 specialist hospital business sales and marketing professionals in Gastroenterology.AchievementsSuccessfully started Gastroenterology franchise from scratchGrew business to over £25mExceeded budgeted performance for main brands consistently over timeVery high staff retention recordDeveloped high performers to more senior positions within CompanyRolesIntergrated sales and marketing unit working as a close knit team. Cross functional responsibilities for project management. Success in licencing in new products and effective marketing introductions.Developing working partnerships with PCTs and CCGs in order to maximise sales of main brands in portfolio. Show less

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  Gastropharm

  Dec 2012 - now

  Owner and CEO

  Gastropharm is a company specialising in sourcing products that benefit patients suffering from disorders or the Gastrointestinal tract. Gastropharm is delighted to be the exclusive UK distributor for Vivomixx, the world's most concentrated probiotic, containing a unique blend of 450 billion healthy bacteria, consisting of 8 carefully selected strains. The unique formulation of Vivomixx has been referenced in over 170 publications worldwide. More information can be found at www.vivomixx.co.uk. If you wish to purchase Vivomixx, this can be done on line on the website or ordered at any community Pharmacy. Show less