Aryama Agarwal

Experience

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  SAKSH

  Jan 2020 - Jan 2021

  Fashion and Product Design

  Administered the launch of a new fashion label focused on the Indian handicraft, ‘chikankari’.-Performed competitor analysis, and researched and developed product designs, saving over 20% on monthly expenses by collaborating with vendors on material availability, specifications and price. -Strategized, planned and conceived a full-scale marketing campaign ranging from lifestyle photoshoots to social media promotion by leading a team of 15, successfully generating a 10k Instagram audience and increasing the sales. Voir moins

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  VisioNxt Insights

  Sept 2020 - Jan 2022

  Trend Forecaster

  Student Brand AmbassadorResearched and analyzed the consumer buying trends for the development of the first indigenous trend forecast for India. Documented and presented the findings in discussions across all the NIFT centers.

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  Prama

  Jan 2021 - Jan 2021

  Fashion and Design, Research and Conceptualisation

  A design label by the fashion designer, Ms. Pratima Pandey, a NIFT Delhi alumnus.-Widened the reach of the design label on digital platforms by 5% by enhancing and refining the user experience on the website and the Instagram page through the introduction of new content ideas.

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  TCNS Clothing Company Ltd

  Jan 2021 - Jan 2021

  Fashion Design Intern

  Ideated and proposed various product designs for the premium fusion wear retail brand.

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  Twenty Nine

  Jan 2022 - Jan 2022

  Fashion and Product Design

  An Indian prêt-à-porter label that creates contemporary wear in indigenous weaves-Increased the monthly sales outcome by 5% by expanding the number of product styles, analyzing the target market trends and introducing 20+ fresh looks while supervising and guiding the production unit and development team. -Assisted the strengthening of merchandise assortment and improved the category depth by managing the inventory, leading to a 30% reduction in turnaround time and a boost in productivity. Voir moins

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  Simtrak Solutions

  Jan 2022 - Jan 2023

  Management Trainee

  Simtrak is a business consulting and services providing firm. The mission was to launch an online training program for university and fresh graduate students so as to assist them in their professional career. -Managed the development of the training program by supervising the branding (image curation, visual storytelling, typography, layout, form, logo, color etc) and marketing projects of the course. -Ensured the proper implementation and monitoring of advertising campaigns on the various online channels that supported the company’s business plan. -Led campaign briefs and followed up on the execution process. -Created designs for media outlets and wrote pitches and captions. -Spearheaded several events like organizing seminars, talking to potential clients and taking interviews of the shortlisted candidates. Voir moins

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  Granola di Laura

  Sept 2023 - Jan 2023

  Business Strategy Consultant External

  Developed strategic plan for business expansion.Conducted competitive benchmarking for informed decision-making and market positioning.Transitioned social media communication for enhanced brand visibility and engagement.Executed targeted marketing campaigns for B2B and B2C clients, driving acquisition and retention.Provided pricing strategy recommendations for domestic and international competitiveness.

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  L'Oréal

  Jan 2024 - now

  Circular Economy External Consultant

  ESSEC Global Circular Economy Chair

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  Essity

  Jan 2024 - Jan 2024

  Marketing and Communication External Consultant

  - Conducted comprehensive market, competitor, and consumer insights analysis to drive strategic communication strategies.- Developed a full media plan encompassing classic media, social media, and digital platforms, leveraging key levers such asinfluencer strategy, content creation, sponsorships, and cause-related initiatives, to enhance brand visibility and engagement.