Fernando Agustin Alonso

Experience

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  PRODUMEDIX INTERNACIONAL ARGENTINA

  Aug 2013 - Apr 2014

  Event Planner, Marketing & Communications
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  Coca-Cola FEMSA

  Oct 2015 - Oct 2015

  Event and Communications Consultant

  Key responsibilities:• Developing marketing communication plans.• Create promotional material for event andsponsorship marketing.• Working with sponsorship partner.• Maximizing value from all currentsponsorship.• Evaluating sponsorship opportunities.• Working close with Senior Brand Managerto analyze and interpret areas for improvement.

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  Nestlé

  Oct 2015 - Feb 2016

  Marketing and Communications Consultant

  Key responsibilities:• Managing operational and administrativefunctions to ensure specifics events aredelivered efficiently.• Communicating, maintaining anddeveloping client relationships.• Ensuring excellent customer service andquality delivery.• Inventory management

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  Mondelēz International

  Nov 2015 - Nov 2015

  Communications Consultant
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  Sellutions

  Nov 2015 - Jun 2016

  Networking Coordinator

  Key responsibilities:• Ensuring all events run smoothly and stress free for clients.• Manage communication between a large team of managers and operations staff for each event.• Greet and welcome all Event organizers and functions.• Create Event Orders and distribute to department managers.• Assist the CEO with quotes and customer visits.• Deliver a high standard of product and service.

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  Grupo Modelo

  Dec 2015 - Dec 2015

  Marketing and Event Manager

  Key responsibilities:• Client Consultation and Event Design • Event Preparation and Coordination • Client Relationship Management• Event Facilitation and Delivery• Post Event Pack Down and Close off

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  DIRECTV Latin America

  Jan 2016 - Jun 2016

  Sales and Marketing Consultant

  Key responsibilities:• Brand activations to approved budget vision and strategy.• Maintain press and media cover.• Special event, Dealer and Press events. • Liaise with factory on marketingactivities and plans. • Budget management.

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  Feralon - Digital Marketing & Business Mentoring

  Mar 2016 - now

  Company Owner

  Are you tired of lacklustre business growth and stagnant revenue? Look no further than Feralon Agency.Our team of experts specializes in personalized business growth, sales, and marketing strategy development. With our years of experience in digital marketing campaigns, event planning, promotional brochures, and website build support, we're committed to helping our clients achieve their goals and increase revenue within just six months.At Feralon Agency, we understand that every business is unique. That's why we take a personalized approach to each client, working closely with them to develop a tailored strategy that meets their specific needs and goals. Whether you're a small start-up or a large corporation, we have the expertise to help you reach your full potential.Our services are designed to provide you with everything you need to succeed in today's competitive market. From search engine optimization and pay-per-click advertising to social media marketing and email campaigns, we have the tools and knowledge to help you stand out from the crowd.And with our website build support, we can ensure that your online presence is not only visually stunning but also highly functional and optimized for conversion. Our team of web developers will work with you every step of the way to create a website that accurately reflects your brand and drives results.At Feralon Agency, we're committed to our client's success. Let us help you unlock your full potential and take your business to the next level. Contact us today to learn more about our services and how we can help you achieve your goals. Show less

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  Presidencia de la Nación Argentina

  Jul 2016 - Oct 2016

  Communications Consultant

  Key responsibilities:• Managing the successful delivery ofevents from conception thought to completion with support of protocol and press department.• Providing quality leadership.• Generating and managing leads to turnthem into data base of futureopportunities.• Establishing, developing and maintainingpositive customer relationships, as well as with stakeholders and politics connections.• Working with partners and supplies to support marketing government strategy. Show less

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  Open Park

  Nov 2016 - Mar 2018

  Marketing Communications Executive

  I previously held the position of Marketing Responsible, wherein I was entrusted with the creation and execution of marketing plans while establishing and maintaining crucial partnerships with external organizations to achieve desired audience engagement.Key Responsibilities:• Spearheaded the management of online and social media channels to maximize brand presence and reach.• Collaborated closely with our in-house creative team to develop compelling promotional material that effectively communicated the brand's message.• Successfully negotiated with influencers and external suppliers, leveraging these partnerships to identify and capitalize on additional marketing opportunities.• Authored engaging written content across various marketing channels, ensuring a consistent and impactful brand voice.• Diligently tracked and analyzed the performance of different marketing channels, optimizing strategies for maximum impact.Key Achievements:• Pioneered the creation, production, and implementation of a new Instagram account, yielding significant growth and engagement.Outcomes:• Achieved an impressive milestone of surpassing 8,000 organic followers on the Instagram account within just 3 months, highlighting the successful expansion of the brand's online presence.• Witnessed a remarkable 60% increase in revenue over the course of 2 years, demonstrating the effectiveness of the marketing strategies in driving business growth.• Fueled a substantial surge in the number of inbox messages by over 300%, showcasing the brand's heightened appeal and increased customer interest.• Bolstered customer satisfaction ratings from 2.8 points to an outstanding 4.7 points (out of a maximum of 5.0 points), affirming the positive impact of the marketing efforts on enhancing customer experience and brand perception. Show less

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  Jose Cuervo

  Mar 2017 - Dec 2017

  Marketing and Event Manager

  Key responsibilities:• Maximize product sales.• Attending to customers appointments• Inventory management• Work with sponsorship partner.• Evaluate sponsorship opportunities.

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  Porta Hnos. S.A.

  Apr 2017 - Feb 2018

  Marketing Event Coordinator

  As a professional responsible for maximizing product sales and generating new business opportunities, I have diligently worked to attend to customer requests and establish fruitful partnerships with sponsorship entities.Key Responsibilities:• Spearheaded revenue growth by successfully launching new products, strategically tapping into market opportunities.• Implemented effective strategies to bolster brand awareness, recognition, and brand loyalty, fostering lasting connections with our valued customers.• Devoted attention to fostering repeat business, driving referrals, and promoting word-of-mouth transactions, leveraging Fernet's unique niche position within the Commercial & Industrial market.• Orchestrated impactful signage and print media campaigns to enhance brand visibility and reach.• Skillfully managed social media and public relations efforts, leveraging digital platforms to create a compelling brand presence.• Nurtured the design and branding aspects of Fernet 1882, ensuring a cohesive and captivating brand image.• Demonstrated adeptness in coordinating events aimed at heightening brand awareness and engaging with our target audience.Outcomes:• Successfully executed over 20 sample events, effectively showcasing Fernet 1882's offerings to prospective customers and partners.• Meticulously planned and executed three new product launches, solidifying the brand's position in the market and expanding its product portfolio.• Achieved an impressive 110% increase in revenue over a span of 2 years, indicating substantial business growth and market acceptance.• Successfully positioned the Fernet 1882 brand as the third-best alcoholic beverage in Argentina, garnering widespread recognition and appreciation from consumers.• Attained a favourable position for the brand as one of the most preferred alcoholic beverages in Cordoba, further solidifying its regional presence and appeal. Show less

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  Instituto Educativo Sudamericano Modelo

  May 2017 - Dec 2017

  Executive Director Marketing Communications

  Responsible for leading a high performing marketing and communications team working across various audiences including small business (Online and Direct to business channels), educational partners, and the business community at large including universities, corporates and NGO ́s.Key Responsibilities:- Integration and collaboration across functions of the business is key to my role; engagement with sales, education and enablement, product, design and creative (internal Hub), operations and finance.- Creation and delivery marketing communications.- Coordinating company events, conferences and workshops. - Brand development, social media and website maintenance. - Keyword selections and audience targeting.- Create campaign telling a story across multiple platforms. Show less

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  Grupo Cepas

  Aug 2017 - Jan 2018

  Marketing Consultant
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  Finca La Celia

  Aug 2017 - Dec 2017

  Consultant Communications
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  Movistar (Telefónica Hispam)

  Sept 2017 - Nov 2017

  Communications Consultant
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  YPF SA

  Oct 2017 - Dec 2017

  Communications Consultant
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  Mercado Libre

  Nov 2017 - Dec 2017

  Communications Consultant
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  Experience Aotearoa New Zealand

  Jan 2018 - now

  Company Owner

  Welcome to Experience Aotearoa, the company that specializes in providing a personalised migration plan to New Zealand. We are dedicated to making your move as smooth and effortless as possible.At Experience Aotearoa, we understand that moving to a new country can be overwhelming. That's why we offer a comprehensive migration plan that takes into account your specific needs, goals and aspirations. Our experienced team of professionals will work with you to create a plan that fits your unique circumstances and helps you achieve your goals.In addition to our personalised migration plan, we provide ongoing support throughout the entire migration process. We understand that there are many steps involved in moving to a new country, from securing a visa to finding a job and a place to live. Our team will be there every step of the way, providing you with the guidance and support you need to make a successful transition.At Experience Aotearoa, we are committed to helping our clients achieve their goals. We work closely with you to understand your needs and aspirations, and we provide ongoing support to help you stay on track. Whether you're looking to study, work, or start a new life in New Zealand, we are here to help.So why choose Experience Aotearoa? We offer a personalised migration plan, ongoing support, and a commitment to helping our clients achieve their goals. With our expertise and guidance, you can make a successful transition to New Zealand and start living the life you've always dreamed of. Contact us today to learn more about our services and how we can help you make your move to New Zealand a success. Show less

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  GrowPro

  May 2018 - Jan 2019

  Regional Sales Marketing Manager

  I formerly held the prestigious positions of Sales Team Leader and Country Marketing Manager at the New Zealand Office, where I spearheaded efforts to target potential leads from America Latina and Europe. In my role as a Sales and Marketing Manager contractor, I collaborated closely with the Aussie Team Leader to meticulously analyze, plan, coordinate, execute, and evaluate large-scale sales processes while also spearheading the development of impactful marketing campaigns, bolstering brand image, and fortifying business identity.A vital aspect of my role encompassed coordinating external communication and corporate digital promotion through various social media channels and websites. I also took charge of executing the promotion and sale of products and services, aligning with my university studies in Public Relations, Communication, and Marketing, which equipped me with the essential tools to achieve my goals. My team and I diligently introduced branding initiatives and actively promoted events to foster strong connections with our valued customers and prospective clients.Key Achievements:• Pioneered and successfully implemented a brand-new workflow within the retention team, effectively tackling potential market losses through outbound strategies.• Meticulously documented all work types within the team and compiled comprehensive training material, ensuring a smooth and well-informed workflow.Outcomes:• Attained a remarkable 42% increase in closed student deals, signifying outstanding sales performance.• Elevated student satisfaction ratings from 3.4 points to an impressive 4.8 points (out of a maximum of 5.0 points), reflecting the team's dedication to exceptional service.• Amplified branding events from 3 to 12 per year, leading to a staggering 530% increase in the company's image within the market, enhancing its reputation and standing significantly. Show less

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  Worldwide School of English

  Jan 2019 - Aug 2022

  Senior Marketing Manager

  I held the esteemed position of General Marketing Manager and Team Leader. Throughout my tenure, I assumed responsibility for overseeing the Latin American and European markets, diligently curating monthly newsletters in Spanish, French, Italian, and Portuguese languages. My role involved efficiently handling direct inquiries, following up on enrolments, and addressing new retailer queries.As part of my responsibilities, I actively engaged in maintaining communication with retailers, successfully recruiting new retailers, and orchestrating marketing trips to key locations such as Brazil, Colombia, Chile, and Argentina. In addition, I played a pivotal role in shaping and enhancing the school's brand image through the creation of compelling brochures, promotional flyers, and captivating digital content. My expertise also extended to managing dynamic social media campaigns and AdWords initiatives.Furthermore, I undertook the comprehensive development of the entire website, encompassing both frontend and backend aspects along with establishing streamlined internal procedures. An integral aspect of my role involved formulating a strategic commercial approach, enabling the planning of business projections spanning a 5-year timeframe.Notably, I actively contributed to the generation of engaging social media content, spanning promotional photos, videos, and interactive material, while also undertaking proficient translations between Spanish, Portuguese, and other languages.Overall, my multifaceted role as General Marketing Manager and Team Leader involved a diverse range of tasks, all of which I executed with utmost dedication and proficiency. Show less