Lidiia Pelepets

Lidiia pelepets

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location of Lidiia PelepetsKyiv, Kyiv City, Ukraine
Followers of Lidiia Pelepets2000 followers
  • Timeline

  • About me

    Product Designer at MacPaw

  • Education

    • Kharkiv state academy of culture

      2018 - 2022
      Bachelor's degree journalism

      Діяльність та товаристваWorking in a student PR team as a Marketing Designer Responsibility:+ create visual content for the account of the Academy of Culture and Faculty of Journalism in social networks+ generate content plan, activities and graphics for Instagram and Facebook+ make visual products for the university: banners, printing materials, advert

  • Experience

    • Freelance, self-employed

      Jun 2020 - Nov 2020
      Ui/ux designer

      Designing projects in industries such as e-commerce, real estate, entertainment.Followed a user-centered design process to create successful products. I was involved in every stages of the design: from briefing and interviewing with stakeholders and users to releasing the final version and planning further scaling of products.

    • Nda financial crypto project

      Nov 2020 - Jan 2022
      Product designer

      Designing the financial company's core products: Crypto Exchange and P2P Marketplace.Responsibilities:+ Briefing, collection of information at the initial stages+ Conducting stakeholder interviews and stakeholder workshops+ Analysis of heat maps and product interaction data+ Conducting Competitive Analysis+ Compilation of User&Job Stories, Scenarios and User Flow+ Building Information Architecture+ Creating Wireframes and Interactive prototype+ Making User Interface Design and responsive layouts+ Designing marketing materials for adverts and presentations+ Creating and updating Design Library+ Audit of final product with developing team+ Analysis of feedback, metrics and formation of priority improvements for the next iterations Показати менше

    • Andersen lab

      Feb 2022 - now
      Ux/ui designer

      Working as a Middle UX/UI Designer to develop and grow commercial products in such industries as e-commerce, transportation and telecom. Additionally, I’m a part of the design team to improve internal and external company’s products. Project Responsibilities:+ Markets and competitors research+ Heuristic evaluation of current projects+ User Research based on UCD approach+ Working with analytics in Microsoft Clarity: setting up goals and collecting useful insights and hypothesis out of screen recordings, heatmaps analysing. Presenting results via Atomic UX Research Canvas + Creating Wireframes and Interactive prototype+ Making User Interface Design and responsive layouts+ Working with UX Copyrighting+ Updating and keeping design libraries up to date+ Presentation of final products and layouts to the customer+ Testing, analysis and prioritizing improvements for the next iterations+ Collaboration with other designers, engineers and managers on general workshops, brainstorming sessions+ Filling out the design backlogTeam Responsibilities:+ The whole cycle of communication with client: approve calls, gathering requirements and interviewing stakeholders+ Onboarding for new team specialists+ Mentoring designers in the team+ Design reviews and brainstorms+ Task distribution, estimating and planning Показати менше

    • Macpaw 🇺🇦

      Apr 2024 - now
      Product designer

      Working as a Product Designer to launch user-friendly products for the audience and profitable for businesses.

  • Licenses & Certifications

    • User experience (ux) design by google

      Coursera
      Feb 2023
      View certificate certificate
    • Ui/ux design + prototyping

      Lemon.school
      Sept 2020