Logan Baldwin

Experience

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  Pepperdine University

  Aug 2014 - Nov 2017

  - Answered and transferred calls to various departments - Communicated over the phone to provide customer service and assistance to callers • Called alumni and parents of the university to update information• Built a positive connection and fundraised for Pepperdine University

  • Campus Operator, IT Services

    Jan 2015 - Nov 2017

  • Student Fundraiser

    Aug 2014 - Dec 2014
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  Lizzy's All Natural

  May 2017 - Jul 2017

  Marketing Intern

  - Created and edited external marketing material using Adobe Suite- Utilized interpersonal skills while tabling at major events to promote brand awareness and sell products- Implemented cross cultural skills while marketing to the local and International communities in Shanghai- Contributed to planning of collaboration with LuluLemon event

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  Vivid Candi

  Nov 2017 - Apr 2018

  Digital Marketing Assistant

  - Managed a portfolio of clients, generating social media and content creation across multiple platforms- Utilized SEO skills and wrote weekly blogs using Wordpress and Google Keyword Planner- Updated and maintained website content for clients using Wordpress and Squarespace

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  MBMG

  Oct 2018 - Jan 2019

  Associate Media Buyer

  - Reconciled outstanding invoices and monetary discrepancies- Held responsible for incoming make goods and credits from station/network reps - Compiled all necessary purchase order information and materials for senior buyers

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  HCK2

  Jul 2019 - Mar 2020

  Account Coordinator

  - Communicated effectively between multiple internal teams and external clients, vendors and partners- Managed the media billing process cycle for all clients across the agency- Conducted industry research for clients and analyzed Salesforce databases in Excel to provide relevant insights, contributing to target audience persona creation- Worked collaboratively to manage client workflow in accordance with schedule and budget constraints- Created social media content calendars for several clients using Sprout Social, Canva, and Adobe Suite; analyzed performance reports to present KPIs and show ROI Show less

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  Medix Infusion

  Jun 2020 - Jan 2021

  Marketing Coordinator

  - Managed all social media channels and maintained the company’s website- Monitored all 12 Google & Yelp locations and reviews- Ordered all marketing and sales collateral for corporate office, sales team, and medical clinics- Conducted patient surveys via email; analyzed and interpreted survey data - Contacted leads from paid social campaign and provided reports to the executive team- Created graphics, posters, and social media content using Photoshop and Illustrator

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  Locality

  Sept 2021 - Dec 2023

  ● Responsible for the total revenue generated at agencies and clients in assigned territory● Leverages and cultivates deep brand and agency relationships through lunches, meetings, and industry events● Negotiates impressions/ratings with buyers along with appropriate replacements for preemptions● Maintains high level of customer service and partnership while solving any problem that arises● Continuously learns and presents the value of linear and OTT solutions to agencies● Negotiates sales on behalf of over 25 stations including all major affiliates Show less

  • Customer Success Manager

    Aug 2022 - Dec 2023

  • Client Sales Planner

    Sept 2021 - Aug 2022
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  Nexstar Media Group, Inc.

  Jan 2024 - now

  Sales Coordinator