
Luka Svoboda
4-year OSMP Junior Ranger

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About me
Digital Marketing | e-commerce | Growth Marketing | CU Esteemed Scholar-Sewall | Leeds Honors | Leeds Solich Scholar | Deans Fellows Student | Peer2Peer Mentor
Education

University of Colorado Boulder College of Engineering & Applied Science
2022 - 2024Creative Technology and Design Computer Coding, UX/UI DesignActivities and Societies: Minor in Creative Technology and Design. Gained experience in Object-Oriented-Programming, including the programming languages Python, CSS, HTML, and JavaScript. Secondarily gained experience in crative Adobesuite programs such as Photoshop and Illustrator.

University of Colorado Boulder - Leeds School of Business
2020 - 2024Bachelor of Business Administration - BBA Digital MarketingActivities and Societies: Leeds Honors, Deans Fellow, Leeds Professional Mentorship Program, Deans Leadership Mentor, Peer2Peer Mentor

Universidad Nebrija
2023 - 2023Exchange Semester Spanish Language and Culture
Experience

City of Boulder
May 2016 - Jul 20194-year OSMP Junior RangerInterviewed and was selected to work a seasonal position for the Open Space and Mountain Parks division of the City of Boulder. Spend the next four summers working in the program building, repairing, restoring, and maintaining hiking trails all throughout Boulder County. In my fourth year of work, I was given a larger leadership role due to my substantial experience and expertise in all things trail maintenance.

Jimmy John's
May 2021 - Aug 2021Delivery DriverEffectively delivered over 200 orders with a 100% satisfaction rate. Simultaneously assisted with in-shop operations.

:Different
Jun 2022 - Aug 2022Digital Marketing and B2B Partnerships InternDifferent Property Management is an innovative property management company focused on residential investment properties spread all across the eastern seaboard of Australia.- Created and implemented 8 weekly partner email marketing campaigns using HubSpot to track key KPI’s and ensure reader engagement- Conducted over 150 B2B calls on a weekly basis scheduling meetings with 10% of mortgage broker clients based in NSW and Queensland- Proactively presented multiple B2B partnership meetings, establishing three new mortgage broker partnerships and securing future investment property clients under our management Show less

Ligo BV
Jun 2023 - Aug 2023Digital Marketing and Analytics InternA legal-tech SaaS startup streamlining Dutch business formation with startup creation services and a subscription-based legal document platformAccomplishments:- Conducted performance analysis and customer journey mapping using Amplitude analytics to derive 30+ valuable KPI’s for strategic decision-making and campaign optimization- Produced and optimized content for Ligo’s 100+ legal blog posts while analyzing user interactions- Implemented SEO best practices for knowledge base web pages by emphasizing relevant CTA's, removing content detrimental to search rankings, and building applicable data models based on consumer insights Show less

Drive Clean Colorado
Aug 2023 - Dec 2023Media Planning and Social Media Communications InternDrive Clean Colorado is a non-profit organization promoting electric vehicle adoption in Colorado.Accomplishments:- Developed targeted social media campaigns across various platforms (Instagram, Facebook, Twitter, LinkedIn) and analyzed audience demographics to inform content strategy resulting in 15% increased viewer engagement- Increased stakeholder engagement through participation in summits and events, assisting with EV test drives and outreach.- Took initiative to capture and create an extensive array of digital media to enhance the development of compelling social media content at EV events, including test drives, showcases, and stakeholder summits Show less

Caraline Skincare
Jan 2024 - May 2024Digital and E-commerce InternCaraline Skincare is a small e-commerce brand providing all natural and holistic skincare products while celebrating the beauty that comes with aging.SEO & Content Optimization: Increased organic traffic by 166% through a strategic SEO approach. Utilized Semrush and Ahrefs to conduct keyword research, identify ranking opportunities, and optimize website content and product listings for improved search engine visibility.Website Management: Leveraged my proficiency in HTML, CSS, and JS to maintain and update the Shopify website, ensuring optimal site functionality and user experience.Data Analysis & Reporting: Monitored and analyzed website KPIs using Google Analytics 4 (GA4), including traffic sources, conversion rates, and average order value (AOV). Created data visualizations and reports to identify trends and inform strategic decision-making.Email Marketing: Assisted with the planning and execution of data-driven email marketing campaigns using Klaviyo. Analyzed campaign performance to optimize email content, subject lines, and send times for improved engagement and conversions. Show less

Magnite
Aug 2024 - nowAccount Coordinator, Client Success, Demand Facilitation
Licenses & Certifications

Introduction to Programming Using Python
University of Colorado Boulder
Google Analytics Certification
GoogleNov 2023- View certificate

Search Ads 360 Certification Exam
GoogleApr 2024 - View certificate

Google Ads Measurement Certification
GoogleNov 2023
Languages
- spSpanish
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