Emily Roden

Experience

• 

  The Wright School of Music

  Sept 2016 - May 2018

  Office Manager

  • Maintain the organization’s website, post on social media sites, and place advertisements in local publications.• Plan and promote special events hosted by the school. • Created and implemented a new, more efficient office system; including a new way to make payments, schedule students, and contact the staff. • Lead a team of five office staff members and 25 teachers in making sure that the school is running smoothly by ensuring that there is effective communication between the office staff, teachers, and students. • Record the payment records every month in order to add up the total expenditure and income of the school. Show less

• 

  Wnct TV

  Jan 2018 - May 2018

  News and Marketing Intern

  • Create local news reports that appeal to the target audience by interviewing local citizens and key officials, running my own video and audio devices, and by editing the story through Edius, all while meeting a strict deadline.• Promote WNCT through topicals, promos, social media, supers, taglines, etc. • Produce spots for local and national businesses to advertise their products/services. • Produce the nightly news cast by making sure that every story runs where it is supposed to and that the anchors are prepped and their scripts are prepared. Show less

• 

  Brunswick County Tourism Development Authority

  Sept 2018 - Jan 2021

  Marketing Specialist

  ● Develop, schedule and track marketing campaigns.● Actively update Simpleview CRM and CMS.● Cultivate and maintain relationships with tourism partners, government officials and the public.

• 

  Vive Crop Protection

  Feb 2021 - now

  ● Develop and execute strategic communications campaigns targeting audiences through paid social media, digital & programmatic advertising, email marketing, print, radio, TV, podcasts, media relations, etc.● Enhance brand recognition through attribution and analytics, optimizing strategies for increased visibility and engagement.● Manage corporate communications to ensure alignment with brand messaging and company goals.● Drive lead generation efforts by leveraging targeted marketing tactics and analytics to maximize reach and drive on-the-ground sales.● Collaborate with and lead cross-functional teams, including external agencies and internal departments, to ensure alignment and successful execution of marketing and communications strategies.● Oversee tradeshow management, including planning, logistics, execution, and follow through. ● Lead content creation efforts, including customer testimonial interviews, graphic design, videography, and photography. Show less

  • Marketing and Communications Manager

    Jul 2022 - now

  • Marketing and Communications Associate

    Feb 2021 - Jul 2022