
Bill Fergusson
Co-founder, Director of Marketing

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About me
Learning & Development Sr. Manager, SEO at BrightEdge
Education

SEMPO Institute
2007 -Certificate of Completion Search MarketingInsider's Guide to Search Marketing, Advanced Search Advertising, Advanced SEO

University of California, Berkeley
-MA Political Science
The University of Kansas
-B.A. Anthropology and Political ScienceActivities and Societies: Phi Beta Kappa; Honors in Political Science
Experience

Simplexity
Jan 1997 - Jan 2000Co-founder, Director of Marketing
Fremont Investment Advisors
Oct 2001 - Jan 2005VP and Director, Marketing
Managers Investment Group
Jan 2005 - Feb 2007VP and Director, Marketing
Fergusson Associates LLC
Sept 2007 - Jul 2012Director of SEO Content MarketingSEO content marketing services, Google AdWords advertising

BrightEdge
Jul 2012 - Jun 2021Learning & Development Senior Manager, SEOBrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. The BrightEdge platform is powered by a sophisticated deep-learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social, and mobile. BrightEdge's thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California. Show less
Licenses & Certifications

BrightEdge Certified Professional
BrightEdgeJan 2014- View certificate

French Fluency Intermediate (Estimated)
Duolingo
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