Bill Fergusson

Bill fergusson

bookmark on deepenrich
location of Bill FergussonSan Mateo, California, United States
Followers of Bill Fergusson2000 followers
  • Timeline

  • About me

    Learning & Development Sr. Manager, SEO at BrightEdge

  • Education

    • Sempo institute

      2007 -
      Certificate of completion search marketing

      Insider's Guide to Search Marketing, Advanced Search Advertising, Advanced SEO

    • University of california, berkeley

      -
      Ma political science
    • The university of kansas

      -
      B.a. anthropology and political science

      Activities and Societies: Phi Beta Kappa; Honors in Political Science

  • Experience

    • Simplexity

      Jan 1997 - Jan 2000
      Co-founder, director of marketing
    • Fremont investment advisors

      Oct 2001 - Jan 2005
      Vp and director, marketing
    • Managers investment group

      Jan 2005 - Feb 2007
      Vp and director, marketing
    • Fergusson associates llc

      Sept 2007 - Jul 2012
      Director of seo content marketing

      SEO content marketing services, Google AdWords advertising

    • Brightedge

      Jul 2012 - Jun 2021
      Learning & development senior manager, seo

      BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. The BrightEdge platform is powered by a sophisticated deep-learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social, and mobile. BrightEdge's thousands of enterprise customers include global brands and 64 of the Fortune 100 and 9 out of 10 leading global digital agencies. The company has a global presence across North America, APAC, LATAM and EMEA and is headquartered in Foster City, California. Show less

  • Licenses & Certifications

    • French fluency intermediate (estimated)

      Duolingo
      View certificate certificate
    • Brightedge certified professional

      Brightedge
      Jan 2014