Aarushi Goyal

Experience

• 

  CoCubes.com

  Apr 2016 - Aug 2016

  Employability

  • Created a strong network with Placement cell across India to understand the batch profiles; to connect the right people with the right recruiter • Understood client briefs and requirements by conducting detailed research to define test framework, with learning drawn from different knowledge-based Instrument

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  Muthoot Exim Private Limited

  Apr 2018 - May 2018

  Marketing Intern

  • Identified and Analyzed the marketing strategies of competitors across geographies• Identified target market and suggested market strategies to enhance Muthoot brand image and increase the sales growth of flagship product: Swarnavasham• Did qualitative research to evaluate various factors on service, offerings, customer satisfaction, and preferences

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  HDFC Bank

  May 2019 - Feb 2023

  Product Manager

  • Product Market Strategy: Define and iterate the positioning, messaging, pricing and improvising of products as well as interact with Policy/Credit Card Portfolio team on monthly basis to understand customer's portfolio base in order to establish the target customer segment and create the marketing strategy to reach out and acquire new customers. • Product Innovation: Managed New Product Development process for a specific product from concept generation to execution, by identifying the need, analysing competitive market, aligning various cross functional teams like Audit, Risk, Policy, ISG & Sales to launch a product and ensuring KPIs targets are achieved. • Go-to-Market: Devise a go-to-market strategy and execute plan of action, alongside cross–functional peers in Marketing, Content and Sales team to successfully drive Campaigns to upscale Digital Business and spread awareness on new and existing products. • Sales Enablement: Manage sales channels by providing insights on channel performance, productivity and focused customer segments to better the conversion funnel through weekly sales performance report. Serve as product specialist in responding to customer’s requests by evaluating cases on the basis of profitability and to satisfy customer’s needs. Provide training to the sales team on product features, sales pitch and customer retention. • Intelligence: Deepen the understanding of the eligible customer base by understanding market segments, customer behaviour, examining competitor’s products, analyzing product performance report, return on investment report and sales analysis report. Show less

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  PwC India

  Mar 2023 - now

  Senior Consultant