Experience

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  Digital butter

  Apr 2018 - Mar 2021

  Part-time brand strategist and stylist

  I had the opportunity to work remotely for a boutique agency whilst studying. This role included:• Working with clients to identify social media challenges and create tailored strategies.• Managing social media accounts and posting. • Developing high-quality content and sharing across digital platforms.• Designing logos and brand guidelines to reflect the tone, message, and visuals of the brand.• Photographing and editing content.• Staying current with the latest digital marketing practices trends.• Supporting the creation of digital marketing campaigns using social media and email marketing. Show less

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  Hollywoodbets

  Mar 2021 - Jun 2023

  • Recruitment, management, and development of affiliate relationships. • Providing daily support and communication to affiliates.• Identifying new revenue sources through new affiliate relationships and campaign optimization.• Interpreting custom reports to optimize campaign performance.• Develop and monitor ROI and KPIs.• Create and promote online marketing content for mass email campaigns and digital ad campaigns.• Staying up to date with current trends in the industry. • Coordinating business trips to improve affiliate relationships.• Working together with the compliance team to draw up affiliate agreements and contracts. Show less

  • Affiliate Marketing Specialist

    Nov 2021 - Jun 2023

  • Junior Digital Marketer

    Mar 2021 - Nov 2021
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  Bata group

  Jun 2023 - Aug 2024

  • Brand management of Bata brands: Toughees, Tomy Takkies, Bubblegummers, Safari by Bata, Bata Industrials, Power, and BFirst.• Develop and execute marketing campaigns.• Collaborate with internal team members and external marketing agencies for new product launches, ensuring alignment with global brand objectives and local target audience.• Prepare detailed briefs for seasonal campaigns and monthly social media content.• Identify opportunities to tap into new markets and customer segments.• Determine key messages, communication channels, and suitable advertising media to reach target audiences.• Work closely with external suppliers to execute campaign launches, both in-store and online.• Identify and collaborate with influencers that are aligned with the brand.• Develop and monitor ROI and KPIs in line with brand forecasts.• Monitor sales and brand performance to meet overall brand objectives.• Monitor budgets and track campaign expenses.• Coordinate with relevant agencies to draft press releases and identify further PR opportunities.• Co-ordinate the production and execution for all seasonal brand campaigns with internal and external partners. Show less

  • Brand Marketer

    Apr 2024 - Aug 2024

  • Digital and Marketing Co-Ordinator

    Jun 2023 - Apr 2024
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  Retailability (pty) ltd

  Sept 2024 - now

  Fashion brand manager