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Archit Patel

Archit Patel

Trainee

Followers of Archit Patel481 followers
location of Archit PatelAhmedabad, Gujarat, India

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  • Timeline

  • About me

    Product Manager at Zydus Group

  • Education

    • Gujarat University

      2005 - 2009
      B.PHARM Pharmacy

      Activities and Societies: Drama Treasure Hunt

    • MICA

      2015 - 2015
      Certificate Programme in MARKETING AND BRAND MANAGEMENT Pharmaceutical Marketing and Management A

      Activities and Societies: MARKSTRATE Advertising Team This MICA Certificate programme is designed to equip us with new thinking, new tools, new techniques, new knowledge and skills, besides inculcating an innovative and creative approach to problem solving. Also did good crafting in following subjects..1. Business Communication2. Creativity and Visual Communication3. Introduction to Advertising4. Marketing5. introduction to Business Research 6. Economics for managers7. Brand Management8. Finance Management9.… Show more This MICA Certificate programme is designed to equip us with new thinking, new tools, new techniques, new knowledge and skills, besides inculcating an innovative and creative approach to problem solving. Also did good crafting in following subjects..1. Business Communication2. Creativity and Visual Communication3. Introduction to Advertising4. Marketing5. introduction to Business Research 6. Economics for managers7. Brand Management8. Finance Management9. Strategic Brand Management(Markstrat)10. Consumer Value Strategy11. Integrated Marketing Communication12. Data Analytics13. Product Management14. Corporate Identity and Reputation Management15. E- business and E- marketing Show less

    • Ganpat University

      2009 - 2011
      Master of Business Administration (M.B.A.) Pharmaceutical Marketing and Management B

      Activities and Societies: Pratibha Protsahan Waves # Marketing Management:• Building Customer Satisfaction, Value and Retention• Analyzing Consumer Markets• Dealing with Competition• Identifying Market Segments and Selecting Target Markets• Positioning the Market Offering through the Product Life Cycle# Pharma Selling & Sales Management: • Direct selling , Role & responsibility of medical representatives• Distribution channel and network in pharma industry• Managing sales force• Sales… Show more # Marketing Management:• Building Customer Satisfaction, Value and Retention• Analyzing Consumer Markets• Dealing with Competition• Identifying Market Segments and Selecting Target Markets• Positioning the Market Offering through the Product Life Cycle# Pharma Selling & Sales Management: • Direct selling , Role & responsibility of medical representatives• Distribution channel and network in pharma industry• Managing sales force• Sales forecasting of pharma products# Pharma Marketing Research & Statistics:• Research Problem, Research Design• Testing of Hypothesis; Chi-square Test; Variance & Co-variance• Sales Analysis & Forecasting; New Product Development• Advertising Research# Financial Management: Indian Money Market, Indian Capital Market• Financing Decision – Operating, Financial and Combined Leverage• Capital Budgeting – Techniques of Capital Budgeting.# Strategic Management:• Role of Strategist• Strategy Implementation, Evaluation and Control. Show less

  • Experience

    • Indamed Pharma

      Aug 2009 - Oct 2009
      Trainee

    • Zydus Group

      Feb 2011 - now

      Closely monitors and analyzes sales volumes, market share trends and competitive activity. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.· Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. · Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).· Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs. Show less @ Successfully launched several Brands in Cardiac Market Clopitorva, Sustameto-R, Limandan, Twincal, Klorzid.@ Distinctively been the Core Team Member of Ahmedabad team for achieving the target.@ Proven track record as a motivator and productivity enhancer.@ Successfully rolled out robust PR and Media Campaign to sensitize the end users and create patient /consumer pull for cardiac CMEs@ Ensured maximum brand visibility and capture optimum market shares.@ Devising & implemented pre & post marketing activities for successful launching of new products like Twincal, Klorzid, Sustameto. Managing products in terms of prices, quality and new products and developing markets for the same.@ Identified and developed potential clients in the targeted markets/ industries and sectors ensuring maximum customer satisfaction by providing delivery on time.@ Devising and implementing strategies to manage receivables as per company’s credit norms.@ Supervised sales and marketing operations for achieving increased growth & top-line profitability.@ Driven sales initiatives to achieve business goals& helping the frontline sales team to achieve them.@ Provided guidance and support to the front-line team through target setting and reviewing measures.Maintained MIS for tracking performance.@ Formulated long term/ short term strategic plans to enhance operations in coordination with the macro plans of organization and the industry trends. Actively involved in setting up new units/ offices and initiating operations.@ Relationship management with various departments, ensuring smooth business operations. Show less # Accelerated the launch of VAXIFLU-S (first Indian H1N1 flu vaccine) with help of Marketing Team.# Mass sms & e-mailer campaigns targeted to doctors.# Done Key Project in vaxicare department: The scope of project was to evaluate the drivers and barriers among the doctors to use the swine flu vaccine in India during monsoon (july-augast 2010)- Survey of 40 Key Opinion Leaders across India- To evaluate the impact of PR Campaign on Swine Flu Vaccination- To identify the drivers and barriers towards vaccination among various specialty ( pediatrician, physicians, Pulmunologists etc)- To understand the critical factors responsible for buying behavior among physicians Show less

      • Product Manager

        Apr 2017 - now

      • Deputy Product Manager

        Apr 2016 - Apr 2017

      • Assistant Product Manager

        Jan 2015 - Mar 2016

      • Management Executive

        Jan 2012 - Dec 2014

      • Management Trainee

        May 2011 - Dec 2011

      • Summer trainee

        Feb 2011 - Apr 2011

  • Licenses & Certifications

    • Certificate programme in Marketing & Brand Management

      MICA | The School of Ideas
      View certificate certificate