Arlene Besore

Experience

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  Grand Canyon University

  Jan 2002 - May 2004

  Digital Design Faculty

  • Developed curriculum for visual and communication majors, providing training in design, graphic software, photography, and digital processes.• Increased enrollment by 72% through driving awareness of academic programs.

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  ArStudio-AZ

  May 2004 - Apr 2008

  Marketing Strategist Contractor

  • Developed branded omni-channel strategies to target marketing audience and increase business awareness.• Researched and created customer personas, generated creative briefs, and designed visual communication plans.

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  Pixa Creative | Pixa Direct

  Jul 2004 - Nov 2008

  Senior Graphic Designer

  • Marketing agency specializing in brand identity, and design systems. As a lead designer I created assets for B2C marketing campaigns for sales enablement and awareness.• Presented marketing concepts to leaders and stakeholders to drive alignment and strategic cohesion. Ensured the execution of best practices in strategy architecture while fostering and strengthening business relationships with key stakeholders and clients.• Led strategy meetings to identify business challenges and define key strengths. Communicated effectively through both verbal and written channels to establish clarity, structure, and trust.Projects: Identity systems, collateral, annual reports, advertisements, omni-channel campaigns, newsletters, direct mail, philanthropy events and all supportive asset designs for print and web. Show less

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  Glendale Union High School District

  Aug 2006 - May 2007

  Instructor of Visual Arts

  • Established a digital photography technical program, supporting the District Magnet Initiative.• Trained students in all levels of visual arts, building brand presence for the programs.• Developed a four-year career-based curriculum, enhancing state standards for the photography department.

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  HonorHealth

  Apr 2008 - Apr 2010

  Senior Graphic Designer

  • Evolved the brand guidelines and standards for the hospital network, while supporting physician and clinics through the creation of targeted tactics that seamlessly aligned with marketing campaign objectives. Collaborated across departments to enhance awareness of patient care and drive retention of top-performing physicians.• Translating customer insights into compelling marketing healthcare tactics for B2B and B2C campaigns, adapting content to enhance brand perception of patient care, and designing campaigns that drive both revenue and awareness.• Supported events that targeting specific customer segments, boosting awareness of physician credentials and innovations in patient care.• Increased referrals by 20% for surgical suites by organizing planning sessions with private practices to refine marketing tactics and attract new patients. Collaborated with agencies to manage the editorial calendar and ensure seamless execution.Projects: email, social, physician / patient websites and messaging. Reports, newsletters, billboards, events, brochures, and direct mail. Videos, radio, interviews, TV. Show less

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  W. L. Gore & Associates

  Apr 2010 - Aug 2024

  Art / Design Director

  • Cross-functional creative at a Fortune 500 medical company, acclaimed for developing and executing a comprehensive content strategy that aligned with global campaigns, resulting in a 30% increase in user engagement and increased brand awareness in a year. • Expert in driving brands, leveraging adult learning principles, crafting storyboards, scripts, and creating assets. Proficient in conducting needs analyses, delivering tailored training solutions for physician and sales teams with impactful results while supporting FDA approvals.• Consistently exceed sales for campaigns by transforming complex concepts into valuable content to drive success. Expertise in go to market, acquisition, and retention campaigns for B2B and B2C.• Skilled negotiator with stakeholders, building trust to achieve goals and establish metrics and reporting. Expert in resolving issues, adapting campaigns and ensuring high-quality projects are delivered on time and in budget.• Develop briefs, manage timelines, and proactively identify roadblocks define opportunities. Lead teams and agencies through design cycles and compliance reviews to deliver campaigns that align to objectives.Projects: Videos, photography, and interactive mobile iOS apps. Social media, podcasts, and websites. Infographics, 2D, 3D animations, illustrations, and events. Print, digital, presentations, and sales enablement. Simulation apps, learning modulars and instructor lead training. Show less

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  Avnet Americas

  Aug 2024 - now

  Director, Creative & Marketing Solutions

  • A channel partner marketing and supply chain Fortune 500 company, driving creative campaigns for SaaS applications and technology-focused product solutions, including lead-generation tactics and market growth strategies. • Cultivated strong partnerships with agencies and stakeholders to generate high-quality marketing leads for sales teams. Leading brainstorming sessions and collaborating with agencies, I successfully launched thought leadership campaigns and go-to-market initiatives that generated qualified leads for our sales teams.• Closely monitored campaign performance and Salesforce activities to optimize results, while also conducting market analysis to identify trends and competitive positioning. Show less