Michael Schiavetta

Experience

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  Advanced Productions, Inc.

  Jan 1996 - Jan 1997

  Project Coordinator

  • Responsible for supervising digital artists and programmers involved in the production of video games for the PC and Super Nintendo Entertainment System platforms. • Researched market trends for video gaming and the interactive entertainment industry to generate analytical reports for top-selling titles. • Developed marketing materials supporting video games sales to online and direct mail audiences.

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  The Mortgage Press, Ltd.

  Jan 1997 - Jan 2000

  Managing Editor

  • Produced content for more than 30 state-specific newspapers covering the mortgage broker industry. Managed an in-house staff of editors and designers, and a network of external freelancers.• Coordinated with numerous state mortgage broker associations to produce exclusive content centered on regional events, news, and government regulations.• Attended trade shows and industry events to represent the publication and generate advertising sales.

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  Cygnus Business Media

  Jan 2000 - Jan 2004

  Editor, Health Products Business Magazine

  • Provided editorial vision for a nationwide magazine covering the natural products industry. Supervised team of editors and freelance writers in the production of features, columns, news, and editorial supplements covering health topics, holistic medicine, retail marketing, and FDA regulatory issues.• Served in a business development role by generating advertising opportunities through sales presentations, attending industry events, and interviewing key figures in the natural products industry.• Collaborated with the sales team regularly to keep the editorial calendar strategically in sync with major advertising opportunities and develop associated creative content.• Introduced an innovative series of editorial supplements that were poly-bagged with the magazine to generate additional revenue from leading advertisers. • Supported advertising relationships with range of natural health product companies that included Jason’s Natural Health Products, Toms of Maine, and Natural Organics. Show less

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  New York Institute of Technology

  Jan 2004 - Jan 2013

  Associate Director of Editorial Services, Communications and Marketing

  • Responsible for the editorial vision of NYIT Magazine and the NYIT President’s Report with an online and print audience of stakeholders around the world. Increased circulation during tenure by 40% to 70K.• Managed numerous freelance writers, designers, and photographers to maintain deadlines, provided direction on content and style, and led overall production.• Built, led, and managed all editorial content that emphasized university’s faculty, student, and alumni accomplishments in the fields of cyber security, sustainable technology, global business, instructional technology, health services, interactive entertainment, and architectural design. • Guided local productions, coordinated photography, and conducted alumni interviews in New York City Metropolitan Area, Silicon Valley, Haiti, Abu Dhabi, Jordan, Bahrain, Vancouver, and China.• Managed an annual budget of more than $325K and provided budget analysis and forecasting.• Produced award-winning editorial content that led to the creation of several global conferences, including the Think Green Conference in Nanjing, China and the Cyber Security Conference in New York.• Built an alumni network within the Communications and Marketing Office to effectively generate development leads for donor gifts, and identify key alumni to profile in NYIT marketing campaigns.• Created a special edition of NYIT Magazine in Chinese to commemorate the university’s academic programs in China. • Produced and directed a series of seven alumni videos to highlight NYIT’s degree programs, faculty excellence, and alumni success stories. This online series was featured on the NYIT website, YouTube, and promoted through various social media channels to increase awareness of NYIT alumni.• Established NYIT Magazine’s presence on Twitter and managed the official NYIT Alumni Twitter feed. Identified key messaging points to reach followers and created a weekly schedule of prepared tweets. Show less

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  Long Island University

  Jan 2013 - Jan 2015

  Director of Editorial Services, Communications and Marketing

  • Responsible for internal and external communications including presidential messaging, recruitment and advertising materials, board of trustees presentations, press releases, newsletters, and emergency communications.• Managed a team of writers, photographers, designers, and freelancers to tell the Long Island University story in a vibrant and compelling format. Collaborated with the president, chief of staff, provost, alumni association, deans, and LIU community to align messaging with a range of ongoing initiatives.• Provided recommendations on creative content, message development, communications channels, delivery methods, and the timing and frequency of communications to best engage audiences.• Supervised the redesign and content migration for LIU.edu and other university websites with a responsive design that optimized the user experience for desktop, tablet, and mobile platforms. • Managed university-wide communications along with messaging for individual campuses that included LIU Post, LIU Brooklyn, LIU Riverhead, LIU Brentwood, and LIU Hudson.• Supported transformation efforts by the new LIU president by creating new workflows, developing communication campaigns, incorporating best practices, redefining staff responsibilities, creating a schedule for regular presidential communications, and redesigning LIU.edu based on the new vision.• Worked with leadership from LIU Global to support Long Island University’s innovative bachelor degree program in global studies. Created a new language and tone that speaks to the new global professional and best positions messaging to reach prospective LIU Global students through online and print channels. • Delivered CMS training presentations for faculty and staff, crafted presidential talking points and commencement speeches, and contributed to quarterly Board of Trustee presentations by reviewing content for accuracy style, readability, and overall quality. Show less

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  Self-Employed

  Jan 2015 - Jan 2016

  Writer | Editor | Content Producer

  • Served as co-lead writer for NYIT website redesign. • Interviewed high-level donors, students, and faculty for NYIT President's Report to produce stories demonstrating how university gifts help support student success.• Copywriter for suite of brochures promoting NYIT School of Health Professions and NYIT School of Management (also served as project manager for the latter).• Coordinated with NYIT Office of Alumni Relations and NYIT Office of Communications and Marketing to deliver personalized alumni news for NYIT Magazine.• Served as managing editor of Mount News, the official alumni publication for Mount St. Joseph University in Cincinnati, Ohio, directing feature story development, ensuring consistent professional and academic tone, managing workflow and scheduling, and providing editorial support for entire magazine. Show less

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  New York Institute of Technology

  Jan 2016 - now

  • Director, Office of the President

    Jul 2019 - now

  • Director of External Affairs

    Jan 2019 - Jul 2019

  • Special Communications Strategist

    Jan 2016 - Jul 2019