Marcel Van Der Poll

Experience

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  Emirates Motorsport Federation

  Jun 2007 - Jul 2009

  Marketing Manager

  Emirates Motor Sports Federation is the governing body of motorsport in the UAE. All motorsport events in the UAE, including all circuit racing, off road racing and karting are sanctioned by EMSF. All championships and events are managed and controlled by EMSF who also issues all motorsport licences. EMSF is further responsible for the development of motorsport in the UAE and represents the UAE on an international level.Responsible for developing and execution of a high end marketing strategyResponsible for developing and selling sponsorship packages for motor sport events which includes writing clear and concise sponsorship proposals for organisations and agencies that are geared to meet pre-defined objectives, target audience, budgets and timelines. Developing strong relationships with media companies, broadcasters and production companies. Working closely with target organisations in developing a concept, keeping brand identity in mind, and overseeing implementation thereofSubmitting marketing proposals to organisations for local and international sponsorships Developing a direct marketing campaign and memberships programImplementing a sales program for retail merchandiseSales and marketing of the print and online media of the organisationImplementation of integrated marketing activities (web, email banner, on-line newsletter, brochure, flyer)Responsible for maximizing the organisation’s image and brand Arrange all EMSF branding at events (Auto X events, Moto Cross, Super Bikes and Rallies)Facilitating sponsor activation at motor sports events, such as product distribution or merchandisingBuilding relationships and networking with commercial entitiesBuilding media relationships, across all types of media. Show less

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  Ahtak Engineering

  Oct 2009 - Sept 2016

  Co-Owner, Marketing & Operations Manager

  Ahtak Engineering Services is a specialist metal engineering company providing repairs and maintenance of mining equipment and other specialist engineering services. Ahtak Engineering is based in Phalaborwa with a proud history of serving mines, governmental entities and earth moving equipment service providers for the past ten years. These services include welding repairs to Komatsu dump bodies, repairs to P&H Shovels, Komatsu machines and Liebherr machines, Line Boring and pipeline repairs for clients such as Foskor, Komatsu SA, Steffanutti Stocks, Liebherr SA, Palabora Mining Company and Lepelle Northern Water. Other services include metal engineering solutions on pipe lines and construction work. Ahtak Engineering Services currently employs 35 people.Responsible for general management of the business, including operations, marketing, financial and corporate compliance.Responsible for developing and implementing change management throughout the organization in order to achieve improved production and financial performanceImplementing new systems in financial reporting, cash flow management, and in HR management. This includes setting up proper report structures and procedures, and implementing a new disciplinary framework across the organizationDeveloping and implementing a new branding identityImplementing a diversification strategy. This refers to the implementation of a plan to acquire new clients, offering new services and managing this processDeveloping succession planning strategy on all levels of the organizationResponsible for the day to day operations of the company, including production planning, and managing allocation of teams and equipment. Responsible for the implementation and execution of safety and quality systems across the organisation according to the requirements of the Mine Health & Safety Act Show less

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  Veloworld ZA (Pty) Ltd

  Sept 2016 - now

  Founder & Cycling Coach

  Veloworld ZA (pty) Ltd is a cycling coaching business based in Cape Town, South Africa. The company specializes in coaching and development across different disciplines, categories and ages. Veloworld ZA is registered with The Culture, Art, Tourism, Hospitality, and Sport Sector Education and Training Authority (CATHSSETA) and offers an accredited NQF Level 4 Course in Cycling Coaching.