Erika Adams

Experience

• 

  Bortko, Inc

  Sept 2013 - Sept 2017

  Led sales profitability and business expansion across the Midwest territory, leveraging a dynamic role that encompassed leadership and active involvement in marketing strategies. Managed full-spectrum showroom operations, including team development and training, advanced database management, trade show orchestration, customer service excellence, and strategic planning. Served as the pivotal liaison for six manufacturers, guiding showroom product line planning and execution with an insightful analysis of market trends to ensure alignment with evolving consumer demands. •Spearheaded the development of a cutting-edge marketing infrastructure, integrating an email marketing platform, establishing a monthly marketing calendar for precise scheduling of e-blasts and social media content, and initiating direct mail distribution of look books and flyers to engage the target audience effectively.•Achieved a remarkable 36% revenue growth in the fiscal year 2016 through strategic marketing and sales initiatives, demonstrating a direct impact on the bottom line.•Successfully implemented a comprehensive CRM system, significantly enhancing data accuracy and operational productivity in client information management, thereby streamlining processes, and improving customer relations. Show less

  • Sales Manager / Showroom Manager

    Aug 2015 - Sept 2017

  • Sales Representative

    Jun 2014 - Aug 2015

  • Marketing and Sales Intern

    Sept 2013 - Jun 2014
• 

  HealthRede

  Jan 2018 - May 2018

  Marketing Manager

  Led the strategic branding and marketing initiatives for HealthRede, overseeing the development and execution of comprehensive marketing materials, event coordination, and case study production. Spearheaded the content strategy for the website, social media communications, and email marketing campaigns, enhancing the brand presence of HealthRede and its Alliance partners. Drove collaborative efforts to align marketing strategies, ensuring cohesive brand messaging across all platforms.•Fostered collaborative partnerships with business owners to ensure seamless campaign implementations, encompassing creative direction, copywriting, and comprehensive performance analysis.•Instrumental in the research and deployment of innovative marketing tools, including a sophisticated scheduling and analytics platform, enhancing operational efficiency and data-driven decision-making.•Spearheaded the development of a strategic marketing calendar, driving the execution of targeted campaigns through meticulous content creation, design, and multi-channel dissemination. Show less

• 

  Patterson Flynn

  May 2018 - now

  Responsible for leading the expansion of the sales team and market growth through targeted sales and marketing strategies, significantly enhancing top-line growth and customer engagement. Masterfully manages and inspires cross-functional teams across 9 territories, overseeing 26 indirect and direct reports, and instilling a culture of excellence and ambition that consistently translates into quantifiable revenue increases. A key decision-maker involved in orchestrating the development and execution of groundbreaking sales policies and processes, demonstrating exceptional leadership in setting new standards for sales efficiency and team performance. Show less Led the transformation of account productivity and catalyzed significant business growth within the sales team by innovating sales report mechanisms and pioneering database management initiatives. Actively contributes to sales marketing strategies and plays a pivotal role in the recruitment and training of new sales team members. Directs the comprehensive operations of the sales marketing department, encompassing customer database management, marketing communications, and the enhancement of customer outreach.•Transformed raw data into actionable insights, uncovering opportunities for optimization in customer activation, thereby driving measurable improvements in business performance. •Established and institutionalized dynamic systems for new account activation and engagement, significantly boosting the sales team’s productivity with new accounts. •Created and implemented a robust training program, streamlining the onboarding process for new sales team members, ensuring rapid acclimatization and success.•Fostered a culture of collaboration between the sales, brand marketing, and digital teams, leading to the development of impactful marketing materials tailored for effective customer outreach and engagement Show less Founded and strategically developed a new department focused on revolutionizing customer engagement through a cutting-edge sales activation system. This innovative approach empowered the sales team to activate and re-engage customers via comprehensive outreach and targeted marketing communications, setting a new standard for customer interaction and engagement. •Designed and implemented solution-oriented strategies for account activation and reactivation, significantly enhancing customer engagement and loyalty. •Directed the integration of marketing communications, enabling sales representatives to deliver personalized client interactions, thereby strengthening client relationships, and driving sales. •Elevated the overall productivity of accounts by formulating and executing marketing strategies tailored for the sales team, coupled with meticulous tracking of outreach effectiveness through the sales activation system. Show less

  • Director of Sales and Sales Marketing

    Jan 2021 - now

  • Sales Marketing Manager

    May 2019 - Jan 2021

  • Sales Marketing Coordinator

    May 2018 - May 2019