
Beatriz Carias
Summer Camp Counselor

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About me
Senior Director of Content Strategy
Education

Point Loma Nazarene University
2015 - 2019Bachelor of Applied Science - BASc Kinesiology and Exercise Science
St. Francis Catholic High School, Sacramento
2011 - 2015
Florence University of the Arts
2018 -Semester Study Abroad Experience
Experience

Sacramento Zoo
May 2012 - Aug 2013Summer Camp Counselor• Led K- 6th grade level camp groups through zoo grounds.• Engaged and welcomed campers in a positive and upbeat manner ensuring they enjoyed camp.• Assisted with meal distribution, tours, and information booths so overnight activities ran smoothly.

SOARING OAKS PRESBYTERIAN
Jun 2014 - Jun 2014Vacation Bible School Teacher• Supervised 20 elementary age children during camp activities• Created daily lesson plans for students incorporating the theme of the week• Led daily activities including games and crafts for students to learn about the Bible

BeMoneySmartUSA
May 2015 - Aug 2015Farmers Market supervisor, and Office Assistant• Organized 30 schedules and paperwork in office for weekly farmers market preparation.• Ensured 30 farmers received and filled out proper paperwork each shift to track produce and sales.• Ran information booth giving customers details about programs and events at the Farmer’s Market.• Interacted with people shopping at the market to direct them to popular items, and ensured customer satisfaction.

French Cuff Consignment
Jun 2015 - Aug 2015Sales Associate• Assisted with picking out which items the company would sell• Managed cash register process by receiving payments, and bagging items• Interacted with clients to ensure customer satisfaction, and positive purchasing experience

Point Loma Nazarene University
Jan 2016 - May 2016Phone-a-Thon Caller• Conversed by using strong interpersonal skills to build rapport via phone with individuals of all ages.• Called various alum of the University asking for donations towards the scholarship fund and raised $20,000 as a team. • Responsible for designated calls, and used positive enthusiasm making clients feel welcome.

Change Your Plate Change Your Life
Jan 2017 - Jan 2019Media AdvisorPlayed an active role in projects with the founders to promote this new company.Edited and suggested content videos for YouTube and socials.Assisted in the discovery of new platforms.Advised on social media marketing strategies.Provided feedback on all media sites.

GROSSMONT EMERGENCY MEDICAL GROUP
Jun 2017 - Jun 2019Medical Shadow Student• Evaluated and assessed 8-10 patients for HPI and ROS independently during each shift. • Effectively and calmly assisted doctors and nurses with high level trauma patients such as seizures, strokes, and open fractures. • Responsible for first patient contact to relay important data to doctors and nurses.

Zooey in the City - Kid Influencer
Jan 2018 - May 2019Digital Coordinator & Assistant• Coordinated VIP and executive check-in logistics to ensure a positive hospitality experience for other influencers and sponsors.• Worked in a team environment while addressing guests in a friendly, energetic and professional manner.• Gained detailed knowledge of the brand and recommended improvements to enhance viewer and customer experience.• Collaborated with and assisted manager with posts, stories, content and managing partnerships in a fast-paced environment.• Supported influencer’s social channels (with over 120k followers).• Created and maintained Pinterest page.• Created and developed content to amplify brand messaging for Instagram stories including promotions with Disney, Barbie and Herschel.• Facilitated communication between vendors and event staff at Zooey’s special events. Show less

Point Loma Nazarene University
Jan 2018 - Jun 2019• Organized 10 student workers and arranged their schedule with the needs of the academic support center for up to 50 students per week.• Strategized and executed new tutorial center to maximize efficiency and quality for student satisfaction. • Developed standard operating procedures for both academic support center and tutorial center and acted as first line of contact for student employees. • Organized and input student and Physician’s schedules for shadowing opportunities• Excellent written communication skills, evaluated and graded student’s HPI And ROS documents • Taught physical assessment skills, participated and facilitated mock patient encounters for students
LEAD Academic Support Receptionist
Jan 2017 - Jun 2019Teaching Assistant
Jan 2018 - Jan 2019

Tonight magazine
Apr 2019 - Jan 2022Writer & Photographer•Develop and implement media strategies for with a focus on curating and highlighting artists through a series of interviews and concert reviews. • Research and implement the latest marketing trends while brainstorming creative growth strategies.• Maintain positive and cooperative rapport with artists and press teams to establish workingrelationships.• Coordinate weekly fulfillment of media posts with tight deadlines.•Create campaigns to increase awareness of artists while building impressions, reach, and engagement.•Create digital content for promotional purposes.•Monitor and manage campaign data.•Collaborate with multiple teams and communicate daily with CEO to plan and strategize how to meet company goals. •Attend concerts and published reviews through Wordpress platform.•Coordinate with artists for interviews & ensured content was well researched•Photograph artists & assisted with editing Show less

Center for Clinical Trials of Sacramento
Jun 2019 - Feb 2020Medical Assistant & Clinical Trial Coordinator• Performed diagnostic tests such as: Hemoglobin A1C testing, EKG testing and pregnancy tests• Refilled prescriptions under my scope of practice, scheduled patients, educated patients prior to administering injections, facilitated the check in process, gathered medical history and assisted with billing• Sent patient referrals, took vital signs, administered injections, sanitized exam rooms, stocked and refilled supplies, updated patient charts

RIRE Boutique
Feb 2020 - Oct 2020Assistant Manager & Assistant Buyer•Assistant buyer of merchandise.•Provide daily store upkeep, assist with buying merchandise, and positively interact with customers.•Juggle multiple media projects and priorities while staying organized and adaptable.•Operate social media for marketing purposes and informational updates.•Stay current on media trends within the fashion industry.•Deliver creative examples of inventory through social media marketing.•Create reports regarding store optimization.•Coordinate calls with various vendors to arrange potential inventory agreements. Show less

Dear 20s
Aug 2020 - Jan 2022Podcaster•Co-created and developed Dear 20s podcast to help people in their 20s navigate the twists and turns of life. • Achieved top 50% of all podcasts in the first 48 hours of publication.• Successfully launch ad campaigns with advertising partners through posts, articles, and infographics.• Write well researched, engaging, clever, and funny scripts for each episode.• Identify areas of personal and professional development that are beneficial to the growth of thebrand.• Strategize with networks to feature elite guest speakers. Show less

Avenue5 Residential
Nov 2020 - Mar 2021Leasing Consultant• Utilize advanced written and verbal communication to create key relationships with over 1,000 residents, prospects, and vendors in a fast-paced and dynamic environment.• Work alongside the sales, marketing, and ownership team to facilitate management of world class, luxury living.• Actively listen to customer needs to troubleshoot resolution of issues.• Identify and report on basic areas for improvement and optimization.• Understand and identify the needs of clients to find their perfect home.• Create unique and fun social media posts to enhance reach and engagement.• Diligently focus on daily tasks and ensuring top notch customer service with each resident andprospect. Show less

Digital Storyteller
Jun 2021 - Jul 2022Content SpecialistI’m so excited to join the Digital Storyteller team as a Content Creator! Extremely thankful for the opportunity to learn and grow in the marketing industry with this team.

Point Loma Nazarene University
Aug 2022 - Nov 2023Marketing SpecialistI’m so excited to announce that I’ve returned to my alma mater, Point Loma Nazarene University, to work as a Marketing Specialist in the Marketing and Creative Services department!In this role, I support traditional undergraduate, graduate, and adult degree completion programs through organic marketing strategies. Thank you to Digital Storyteller for helping me get my running start in a career in marketing.

Abilene Christian University
Dec 2023 - nowSenior Director of Content Strategy• Responsible for building, executing, and overseeing content strategy that ultimately drives enrollment for the university. • Establish and manage social media strategy. • Establish and manage content development, messaging maps, and the content calendar for the university.• Manage and measure content effectiveness by way of brand reinforcement and contribution to business goals and KPIs.
Licenses & Certifications

Certified Clinical Medical Assistant (CCMA)
Career StepOct 2019
Certified First Responder/Emergency/Advance Emergency Mefdical Technician
American Heart AssociationFeb 2019
CPR
American Heart AssociationFeb 2019
Honors & Awards
- Awarded to Beatriz CariasMagna cum Laude - May 2019
Languages
- enEnglish
- spSpanish
- viVietnamese
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