Experience

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  Rádio ufmg educativa

  Aug 2006 - Jan 2007

  News reporter
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  Governo do estado de minas gerais - secretaria de cultura

  Sept 2007 - Oct 2008

  Public relations specialist
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  Jornal o tempo

  Jan 2009 - Nov 2009

  News reporter
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  Universidade federal de minas gerais

  Feb 2010 - Dec 2010

  Journalist
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  Bh press comunicação

  Mar 2012 - Aug 2013

  Corporate communications consultant
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  Lafargeholcim

  Feb 2014 - Feb 2016

  Digital communications project manager
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  Sodexo

  Mar 2016 - Nov 2018

  Digital content manager
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  Puratos

  Feb 2019 - Feb 2021

  E-commerce and digital marketing manager
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  Mars

  Jun 2024 - now

  Co-leading the European Content Production Hub from its implementation, defining processes, tools and managing key partner agencies.- 200% increase in asset delivery in 2023, across multiple platforms.- Implemented a new briefing process to increase asset delivery effectiveness.Leading data-driven content strategies and execution for Mars Pet Nutrition brands,shaping addressable campaigns for brands like Whiskas, Perfect Fit andSheba.Building a new content production capability for social media, accelerating theproduction of creator-led content via new partners.- 1,500 cost-effective branded assets created in 2023 and used across dcom, socialmedia, websites and paid campaigns.Owning brand websites strategy and budget in collaboration with IT teams.- Europe’s lead in the global websites replatforming project, directing work frommultiple stakeholders to launch 24 websites in 2022 and 2023.- Implemented a ready-to-use platform for promotional websites, enabling 30%savings and 50% workload reduction.Overseeing the SEO content production process, coordinating internal and externalstakeholders to ensure timely scope completion.Leading regional forums and representing Europe in global projects. Show less

  • EU Content Manager - Pet Nutrition

    Jun 2021 - now

  • SHEBA European Brand Manager (Summer Gig)

    Jun 2024 - Oct 2024