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Fernanda Cristo

Fernanda Cristo

News Reporter

Followers of Fernanda Cristo782 followers
location of Fernanda CristoIssy-les-Moulineaux, Île-de-France, France

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  • Timeline

  • About me

    EU Content Manager - Pet Nutrition at Mars

  • Education

    • UFMG - Universidade Federal de Minas Gerais

      2005 - 2009
      Journalism Communications

    • CELSA - Ecole des hautes études en sciences de l'information et de la communication

      2013 - 2014
      Master 2 Communication des Entreprises et des Organisations Internationales Information et Communication

    • ISBA Media Foundation Certificate

      -

  • Experience

    • Rádio UFMG Educativa

      Aug 2006 - Jan 2007
      News Reporter

    • Governo do Estado de Minas Gerais - Secretaria de Cultura

      Sept 2007 - Oct 2008
      Public Relations Specialist

    • Jornal O Tempo

      Jan 2009 - Nov 2009
      News Reporter

    • Universidade Federal de Minas Gerais

      Feb 2010 - Dec 2010
      Journalist

    • BH Press Comunicação

      Mar 2012 - Aug 2013
      Corporate communications consultant

    • LafargeHolcim

      Feb 2014 - Feb 2016
      Digital communications project manager

    • Sodexo

      Mar 2016 - Nov 2018
      Digital Content Manager

    • Puratos

      Feb 2019 - Feb 2021
      E-commerce and Digital Marketing Manager

    • Mars

      Jun 2024 - now

      Co-leading the European Content Production Hub from its implementation, defining processes, tools and managing key partner agencies.- 200% increase in asset delivery in 2023, across multiple platforms.- Implemented a new briefing process to increase asset delivery effectiveness.Leading data-driven content strategies and execution for Mars Pet Nutrition brands,shaping addressable campaigns for brands like Whiskas, Perfect Fit andSheba.Building a new content production capability for social media, accelerating theproduction of creator-led content via new partners.- 1,500 cost-effective branded assets created in 2023 and used across dcom, socialmedia, websites and paid campaigns.Owning brand websites strategy and budget in collaboration with IT teams.- Europe’s lead in the global websites replatforming project, directing work frommultiple stakeholders to launch 24 websites in 2022 and 2023.- Implemented a ready-to-use platform for promotional websites, enabling 30%savings and 50% workload reduction.Overseeing the SEO content production process, coordinating internal and externalstakeholders to ensure timely scope completion.Leading regional forums and representing Europe in global projects. Show less

      • EU Content Manager - Pet Nutrition

        Jun 2021 - now

      • SHEBA European Brand Manager (Summer Gig)

        Jun 2024 - Oct 2024

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer of the braille section

      Issued by Biblioteca Pública Estadual Luiz de Bessa on Jan 2012
      Biblioteca Pública Estadual Luiz de BessaAssociated with Fernanda Cristo

    • Volunteer

      Issued by Les petits frères des Pauvres on Jan 2014
      Les petits frères des PauvresAssociated with Fernanda Cristo