
Timeline
About me
Director of Sales & Marketing
Education

University of alberta
-Bachelor of arts - ba japanese & chinese language/east asian studies
Experience

Shangri-la hotels and resorts
Jan 2008 - Jan 2012As a preopening sales team member, served in two distinct roles both focused on sales for corporate groups and tour/leisure travel for consumers. Explored new business development opportunities and strengthened partnerships with existing accounts.Selected Contributions:♦ Assertively negotiated 85 group contracts in 2011. Exceeded expectations for the quarterly quotas and delivered the highest-ever room revenue target of $1.5M USD annually.♦ Deployed Chinese and Japanese language skills to improve working relationships with business partners. Secured and grew wholesale market revenues by 50%+ from 2008 to 2010. Show less
International Sales Manager
Jan 2012 - Jan 2012Corporate Group Sales Manager/Tour & Leisure Sales Manager
Jan 2008 - Jan 2012

Travelzoo
Jan 2012 - Jan 2014Western canada sales managerChampioned strategic planning and financial forecasting for the expansion of business into the Western Canadian hotel market. Concentrated heavily on the profitable Vancouver and Canadian Rockies markets.Selected Contributions:♦ Constructed customized media solutions that included direct cost-per-click, social media, and content marketing campaigns. Secured an additional $450k in annual revenue after launching new initiatives.♦ Deployed prospecting, lead generation, and client presentations strategies that grew and strengthened partnerships with 50+ new advertising clients within 12 months. ♦ Actively negotiated 100+ joint marketing campaigns. Increased the conversion efficiency and installed continuous improvement activities that maximized the ROI for investors.♦ Drafted and released innovative and creative new digital content in conjunction with in-house producers and publishers. Utilized big data analytics to drive the direction of content. Show less

Fairmont hotels & resorts
Jan 2014 - Jan 2019Cluster sales directorStrategically led a talented team representing four resorts in Western Canada including Fairmont Banff Springs, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, and Fairmont Chateau Whistler. Explored and expanded partnerships within Asian markets that included Japan, China, Southeast Asia, Korea and India.Selected Contributions:♦ Grew room revenue by 72% over a 5-year period in the tour and leisure segment from $32M USD (2014) to $55M USD (2018).♦ Facilitated a compelling presentation to the Asian client base that boosted interest in Canadian tourism during the winter months. Quadrupled room night production to 10k+ room-nights in 2017/18.♦ Developed and successfully executed 12 cooperative marketing agreements in 2018 in collaboration with key clientele and provincial/national tourism boards.♦ Facilitated comprehensive training programs for Asian buyers. Enhanced knowledge and skills to effectively sell packages and boost revenue significantly.♦ Frequently traveled throughout Asia for sales calls and business development meetings. Effortlessly navigated the local Asian culture and secured additional business through trust/mutual respect. Show less

Sheraton grande tokyo bay hotel
Jul 2019 - Dec 2019Director of salesLed the proactive sales team in all areas from business development, mentoring, and implementation of marketing programs at Marriott International’s highest revenue generating property in Japan (#2 in Asia Pacific).Selected Contributions:♦ After re-positioning the property as a preferred domestic and international MICE hotel, contracted three large high-profile international MICE groups all worth over 50 million yen each in total revenue.

Swissôtel nankai osaka
Jan 2020 - May 2021Director of sales & marketingLed the Sales & Marketing division at Accor’s top revenue producing property in Japan. Established annual budget, marketing plan and action plans with measurable objectives with the aim to exceed revenue and profit goals outlined in the annual business plan.Selected Contributions:♦ Maintained 2 out of 5 STR ranking in RGI (Revenue Generation Index) for the hotel amongst comp set in 2020.♦ Became one of the first Osaka hotels to promote Day Use product in February 2020 at onset of pandemic resulting in #2 ranking in Day Use production in Osaka market for 2020/21.♦ Improved total revenue/room nights ranking on major Japanese OTA player Ikyu.com from 10 out of 12 hotels in 2019 to 1 out of 12 in 2020/21 (Minami Osaka hotels)♦ Improved total revenue/room nights ranking on major Japanese OTA player Rakuten from 280th in 2019 to 20th in 2020/21 (all Osaka hotels)♦ During global pandemic, increased airline crew room night production by 400% (averaged over 100 crew room nights per day) between March and September 2020.♦ Established collaborations in 2020/21 with five major brands including Swarovski, Montblanc, and Mary Quant doubling YOY monthly Afternoon Tea sales in hotel lounge amidst the pandemic.♦ Chaired monthly performance review meetings with Japanese owner in Japanese language.♦ Increased conversion rate of wedding couples by more than 15% in 2020 through increased frequency of menu tastings, venue staging, sales training through role playing, and introduction of Accor Hotel’s Honeymoon Escapade program. Show less

Park hyatt
May 2021 - Oct 2022Director of sales & marketingLed a focused team of professionals in the Sales & Marketing division at Hyatt’s highest ADR achieving property globally. As one of four Leadership Committee members, responsibilities included budget and annual business plan creation as well as providing overall commercial strategic direction.Selected Contributions:♦ Consistently maintain highest ADR in Hyatt group globally.♦ Partner with luxury brands to bring exhibitions and groups to the hotel including Cartier, Mikimoto, Tiffany & Co., CHANEL’s 100th anniversary “Factory 5” exhibition, among several others.♦ Collaborate with Michelin-Star chefs and AMEX Centurion to create exclusive dining events appealing to high-net-worth clientele.♦ Negotiated key high-end tour series groups from both domestic and international markets for 2022 and 2023.♦ Lead hotel branding strategy including website, social media, PR by providing strategic oversight of photography, online content, PR agency initiatives.♦ In 2021, increased Instagram followers from 13K to 17K while negotiating 30 key media placements in top online and print publications.♦ Implemented design overhaul of brand website to include 3D and lifestyle photography.♦ Host top media for press preview events showcasing hotel's unique collaborations and experiences. Show less

Hotel indigo karuizawa
Nov 2022 - Oct 2023Director of salesKaruizawa, a village tucked next to the towering Mt. Asama, exudes an artistic ambience from its unique fusion of East and West. Discover the calm and soak up the energy from the surrounding abundant nature and sate your desire for Karuizawa’s sophisticated culture and curiosity with a villa-inspired experience unique to Hotel Indigo Karuizawa.

Rosewood miyakojima
Oct 2023 - nowDirector of sales & marketingRosewood Hotels & Resorts will manage Rosewood Miyakojima on Miyako Island in the Okinawan archipelago, opening in 2024. The 55-villa, ultra-luxury resort represents the first Rosewood property in Japan, in a destination acclaimed for its exquisite beaches with several of the country’s most scenic locations.Miyako Island and nearby isles offer miles of soft, white sand with endless vistas of turquoise-blue sea. Aquatic adventures range from snorkeling at Yabiji, the largest coral reef expanse in Japan, to diving through underwater caverns teeming with marine life and outstanding deep-sea fishing.Approached through verdant sugar cane fields, Rosewood Miyakojima will occupy a secluded peninsula surrounded on three sides by white sand beaches, dramatic rock formations and stunning ocean vistas. Arriving visitors will feel the sand beneath their feet within a 20-minute drive from Miyako Airport and 30-minute drive from Shimojishima Airport which receives direct flights from international markets and major cities in Japan.The resort’s 55 villa accommodations will feature private pools, landscaped gardens and unobstructed sea views. Conceived by Netherlands-based Studio Piet Boon, the architecture and interiors are seamlessly designed to immerse guests in the natural surroundings and express harmony with the island through the extensive use of local materials.Four restaurants and bars will include relaxed beachfront concepts showcasing fresh seafood, prized island-raised beef, locally distilled spirits and craft beer. With a stunning seascape as a backdrop, the resort’s indoor and outdoor event venues will host unforgettable destination weddings and private celebrations. On-site recreation will include a standalone Rosewood Explorer’s Club, Rosewood’s program for younger guests as well as Asaya Spa, Rosewood’s pioneering integrated wellness concept. Show less
Licenses & Certifications

Japanese language proficiency test certification – level 2
The japan foundation
Canadian embassy (alberta japan office) internship – tokyo, japan
Government of canada
Hospitality marketing certificate
Cornell university
Rotary exchange student scholarship – tokyo, japan
Rotary international
Hsk chinese language proficiency test certification – basic level
Beijing language and culture university
Honors & Awards
- Awarded to Joshua HeinrichsPresident’s Circle Award Fairmont Hotels & Resorts 2018 Top 10% of Salespeople in organization after exceeding quota/goal for three consecutive years
Languages
- jaJapanese
- chChinese
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