Marco Spironello

Experience

• 

  Pegaso Italia S.r.l.

  Apr 2006 - Aug 2007

  In store promoter

  In store merchandising activities and customers assistance.

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  Thounds Inc

  Apr 2010 - May 2010

  Internship

  Implementation of the marketing plan. Study of an online and offline advertising campaign.Thounds is a platform to create collaborative music.

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  Previmedical SpA

  Jan 2012 - Sept 2012

  Payments and healthcare funds management
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  MuranoNet

  Nov 2012 - Dec 2017

  Social Media Manager

  As a Social Media Manager, I was in charge of managing all the operations related to social media and e-commerce, including:• Creating and implementing digital marketing strategies to promote the brand and the products of MuranoNet on various online channels, such as social media, search engines, blogs and partner websites. • Writing and publishing original and quality content for the website and the social media of MuranoNet, using copywriting, storytelling and SEO techniques to attract and engage the target audience. • Monitoring and analyzing the performance of the online marketing campaigns, using web analytics, reporting and customer feedback tools, and making the appropriate changes to optimize the results. • Managing and coordinating the community of MuranoNet, interacting with customers and potential customers on social media and via email, providing information, assistance and advice on the products and the Murano glass. • Collaborating with the team of MuranoNet and with external suppliers, such as glass masters, photographers, graphic designers and web developers, to ensure the quality and consistency of the products and the content of MuranoNet.In this role, I contributed to increase the traffic, the sales and the reputation of MuranoNet, making it one of the main players in the online Murano glass sector. Show less

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  IMuranesi

  Apr 2014 - Aug 2017

  Social Media Manager
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  HERE Technologies

  Jan 2015 - May 2018

  Map maker
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  Più Internet srl

  Jul 2016 - Aug 2016

  Social Media Marketing Consultant
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  Bizen - digital stories

  Jul 2017 - Jul 2024

  Planning and execution of advertising campaigns for the agency’s clients, with the aim of increasing brand awareness, reputation, and positioning. Main focus: B2B lead generation campaigns.Platforms:• LinkedIn• Facebook• InstagramKey responsibilities assigned to me:• Research and selection of the most suitable media• Supervision of creative production• Quality and compliance control• Evaluation of effectiveness and return on investment In this role, I was responsible for managing clients’ online marketing campaigns, with the aim of generating leads, conversions, and sales.My main activities included:• Defining objectives, budget, and target audience• Creating and optimising landing pages• Setting up and monitoring campaigns on Facebook, Instagram, and Google Ads• Creating and sending email newsletters• Measuring results and drafting reports• Designing graphics In questo ruolo, mi occupavo di creare e gestire i contenuti per i clienti di Bizen con l'obiettivo di aumentare la visibilità, l'engagement e la fidelizzazione.Tra le mie attività principali c'erano: la pianificazione del calendario editoriale, la produzione di testi, immagini e video, la pubblicazione e la moderazione dei post, l'analisi delle performance e la definizione delle strategie di miglioramento

  • Advertising Specialist

    Jan 2019 - Jul 2024

  • Social Media & Email Specialist

    Jan 2018 - Dec 2018

  • Content & Social Specialist

    Jul 2017 - Dec 2017
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  App Cucine Srl

  Aug 2024 - now

  Marketing Specialist