Ann Generlich FCIM

Experience

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  HI Europe/Harris Interactive, London, www.hieurope.com

  May 2001 - Jan 2003

  Graphic Operator

  Full time employee at HI Europe, a market research and consulting firm known for its expertise in strategic business and consumer research, supporting clients' success in the marketplace through the thoughtful application of innovative methodologies and sophisticated technologies, including those that are Internet-based. Developed and implemented the “look and feel” for blue-chip projects. Producing accurate high quality reports, presentations, marketing and training materials to tight deadlines. Implemented the re-branding of the company when it merged with Harris Interactive Show less

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  Purity Laboratories

  Jan 2003 - Apr 2010

  Sales, PR and Marketing Director

  Business to Business and Business to Consumer)/ Maintained a balanced level of sales, advertising, graphics, PR and marketing to ensure the company is widely and positively represented. Identified new opportunities for expansion; implement appropriate sales and marketing strategies (performed extensive competitive analysis to identifying rival strategies; initiated counter-strategies and programs to surpass our competition). This resulted in sustained sales growth and increased market share.Sales activities:August 2009-presentKey account management for AS Watson – Superdrug and Savers (UK), Rossmann (Germany), Kruidvat and Trekpleister (The Netherlands); ASDA (UK); Tesco (UK), Sainsbury’s (UK); Morrisons (UK); Palmer and Harvey; Müller (Germany/International); Loeb (Switzerland) with strong analysis, planning and organisational skills.PR activities: Prepared annual PR strategies and budgets, managed PR platforms and supervised communication activities and performance to promote and maximise Beverly Hills Formula professional product sales in EuropeMarketing activities/Brand management activities: Responsible for the development and implementation of a new marketing initiative aimed at maximising Purity Laboratories products’ media exposure and drove sales in continental Europe. Lead the creation and marketing of new products throughout Europe, managing all aspects of product development, marketing strategy, advertising and product launch. Developed, researched, refined and implemented the global brand marketing strategy for the Beverly Hills Formula (BHF) brand. Graphic Design activities: Manage creative and strategic sessions to implement advertising campaigns. Show less

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  AG Communication

  Apr 2010 - Sept 2011

  International Sales, PR and Marketing Consultant

  AG Communications, http://www.ag-communication.com Responsible for managing new international business development and strategic planning to maximise growth and profitabilityIndustry: Online Media; Healthcare Learning/Publishing; Design and Multi-Media; Oral Care/HealthcareInternational Business Development Consultant for Smile-On/ Healthcare Learning Company (provider of interactive teaching and online courses for healthcare professionals)Business Development Consultant/ Sales and Marketing Director for Graphic Multimedia Design Company/ Time Universal GroupBusiness Development Consultant for Omnisonix (Digital signage, on-hold-marketing Audio brandind & In-store surveillance + Digital signage combined solutions) NPD Consultant Enlighten Smiles Limited Show less

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  Periproducts

  Sept 2011 - Jul 2016

  Dental Manager, Sales and Marketing/ Professional Relations, PR and Marketing Manager

  Dental Marketing and Sales ManagerSeptember 2011 – presentI repositioned the brand in the professional dental sector (through education, communication and collaboration) and developed mutually beneficial working relationships with Dental Groups, Dental Care Professionals, Dental Wholesalers and Key Opinion Leaders. This resulted in sustained sales growth, dental recommendation and increased market share. * Sales and Marketing Strategy/ Budgeting/ Dental Media Buying/ Consumer and Dental PR* UltraDEX Brand Positioning/ Brand management/ Artwork creation* Agency Strategy and Management (Design and PR agencies)* Drive and develop KOL plan and relationships/ Business Development Dental Groups* Dental Trade Shows (10+ targeted annual shows)* Wholesale management* Dental Education - CPD training/ Lunch and Learn Training/ Dental Webinars Professional Relations, PR and Marketing Manager (part of my current role)In order to achieve Periproducts vision and audacious goal, I develop, drive and execute the annual marketing/brand and communication plan to recruit consumers, Dental Care Professionals, influencers and KOL into the brand. Show less

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  Manan Ltd

  Jul 2016 - Jun 2017

  Senior Business Manager

  With a proven ability to cut through complexity I am responsible for the successful management of key accounts and for identifying, wining and delivering new business. I ensure that deliverables meet strategic requirements, and I play a key role in directing the growth of new business.

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  AgCollaboration Strategic Full Service Marketing

  Jun 2017 - now

  Founder and Company Director

  AG Collaboration is a creative and strategic full-service marketing consultancy that helps businesses answer key brand challenges to create memorable customer brand experiences.We handle all the marketing and advertising aspects of a business across the multiple channels. This usually includes brand positioning, strategic planning, content creation (verbal and visual), design, public relation, media planning/ buying and implementation. GIVE YOUR BRAND A VOICE.

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  GSK

  Oct 2017 - Oct 2018

  Global Expert Marketing Manager (Maternity Cover)

  As category ambassador and global expert marketing manager, I am responsible for the development and implementation of global expert strategies, tactics and creative multi-channel content to drive gum health category growth, recommendation, conversion and behaviour change, delivering global Expert Marketing initiatives that improve key performance measures (average weekly recommendations, share of recommendations and brand recommended most often).